What is the reason for the sudden decline in store conversion rate! How to optimize and improve

　　The traffic has dropped, what are the reasons you might think of? Many people think that the difference in conversion rate is definitely because the details page is not attractive. In fact, this is just one aspect. Below we will conduct a deep analysis from the reasons for the poor conversion rate of the store to explore which reasons affect the conversion rate.

　　Conversion rate is very important, the reason is very simple: whether for the platform or the store, when the traffic reaches a bottleneck (or the growth is getting slower and slower), according to the formula (sales = traffic * conversion rate * customer unit price), you can find that the conversion rate and customer unit price will assume increasingly important functions. So, today we will mainly talk about the conversion rate.

　　So what are the key factors that affect conversion rates? Let’s take a look at what are the reasons that may affect conversion rates.

　　1. Analyze competitors

　　If you want your baby to sell well and have a ranking on Taobao, it will definitely be suitable for your peers to compete. If the conversion rate suddenly drops, is it because the products of the peers rising? If so, you must analyze the reasons for the rise of the competitor, then find your own shortcomings, the difference between them and the peers' treasures, and correct them. If many of the keywords made by peers are ranked above you, give up this word and transfer to other capable keywords.

　　2. Baby tags

　　Traffic on Taobao mobile phones plays a very important role. It is not difficult to see from our analysis of the source of traffic that Taobao mobile phones are all ranked first. Especially if you like it. And you may think that the display you like is connected to the tags. If the traffic coming from Taobao is not accurate, you should consider whether the store’s tags are messed up, resulting in a decrease in conversion rate. Analyze the crowd in the store, watch whether there are any changes in consumption levels, preferences, etc., and correct them in time if you find them. Especially after participating in some activities, the tags are most likely to be confused after the end. We can do targeted promotion through the express train, or do some discount activities through old customers to bring back the labels and improve conversions.

　　3. Baby price

　　Prices affect the store's consumption level. If the store sells a lot of things, or there are often some discount activities, it will cause the consumption levels of the people to mismatch, affecting the conversion rate. At this time, the merchants must immediately change the price back to the original price, or use the direct train to increase the intensity of the deployment and bring back the precise crowd of the store.

　　There are many reasons for low conversion rate. The details page is also one of the factors, but the details page cannot be tested. If the user's stay time becomes shorter, the details page needs to be re-optimized. If it is affected by the above factors, correct and optimize according to the above methods.

　　4. Store product evaluation

　　Evaluation is a must-see place for consumers to shop. If the baby has a bad review, it will definitely affect the conversion rate. Merchants can guide consumers to give 5-star praise. If there are negative reviews, communicate reasonably with consumers, or give corresponding compensation and gifts to delete them. If it is a quality issue, you must strictly control the future goods.

　　The bad reviews also depend on the reasons. Consumers will definitely not give bad reviews casually. It must be that something went wrong in a certain link, either the quality of the product or the service. If it is a malicious merchant, there are tools on Taobao that can handle malicious reviews with one click. If it really doesn’t work, it’s cloud-labeled, but the premise is that communication is carried out in advance.

　　5. Market:

　　The market seems calm on the surface, but it is always changing. So there are many factors in the market.

　　So around the festival, the conversion will decline. What we are talking about here is that under normal circumstances and not consider special circumstances.

　　In addition, the decline in the industry market will also lead to a decline in conversion. In addition, weather, holidays, etc. will also affect the market.

　　6. Sales volume:

　　When the competition loss, price and other factors are the same, buyers may be more willing to buy more sales. The number of sales and evaluations will affect the conversion.

　　The above 6 points are common factors that affect conversion rates. For Taobao store operations, the key is to bring sales. I believe everyone already knows how to deal with the sudden drop in conversion rates! Next time you encounter the same situation, you won’t panic.