Accurate traffic means high conversion rate, sales and high profits. Baby title is actually the free traffic source portal. Doing a good job in baby titles can create considerable profits for the store. If you want to optimize Taobao, we must understand that keywords are the key. How to choose keywords is the key. Many sellers will say that they will choose the most popular search terms and the words with the highest click-through rate, and that's fine. Then think about it, although these words are popular, for our small sales, Taobao will definitely not give display opportunities for small stores with small sales or even not yet sold, so! We should do this!
Select keywords at will and not perform targeted optimization processing will not only not bring much traffic, but will instead affect the weight of the store. The following is the popularity of the store to divide the store into three stages, and different keyword selection strategies should be adopted in each stage.
1. Keywords The essence of people is to be able to think, make tools and use tools. I wonder if you have ever thought about what the essence of Taobao is? I personally think that one thing about Taobao is very important, that is, to let buyers find what they want as fast as possible. To be valuable, you must see...
1. Keyword group
The essence of human beings is to be able to think, make and use tools. I wonder if you have ever thought about what the essence of Taobao is?
I personally think that one thing on Taobao is very important, that is, to let buyers find what they want as fast as possible. If the traffic is valuable, you must see the customer placement, and the communication volume is valuable. But the situation this year is different from previous years, that is, the crowd of people with thousands of faces is becoming more and more accurate.
1. Title
If a buyer can quickly find what he wants by searching, this is the meaning of thousands of people and thousands of faces. Then this search is included in our title. So how to write a title becomes an important task.
(1) The composition of the title
As we all know, the title is composed of keywords, and the keyword is composed of roots. A root is a word or concept, which consists of one or more roots and then consists of a title. Nowadays, there are 60 words in the title number for individual categories, which can carry more information and allow customers to accurately find what they want.
(2) Use of false words
The most obvious unpopular words are those that do not have search traffic. Many people think that the full title is a fake word, but in fact the full title is also a keyword recognized by Taobao. This keyword is used by merchants to increase traffic outside the site. To be simple, it is to let your friends buy it. In addition, when merchants brush orders, in order to help brushers find their babies quickly, they specially brush orders in the format of brand words + unpopular words. According to the practical experience, currently unpopular words with brands are more reliable than the full title. In addition, half-titles are also fake words, which often appear when merchants use them.
The above two points are not for nonsense, but for everyone to understand one point. When we choose a title, we should choose keywords with search flow index.
2. Attributes
Attributes are actually separated from keywords and can accurately describe the words of the product. It is very important that attributes determine your customer base.
3. Main picture
The main picture determines the click rate of the store. If your main picture is not attractive, then there will be no customers and no transactions. Of course, the main picture is not just about the pattern, you should know that the title is also part of the main picture. For example, you can see some pictures with words such as "One purchase restriction" written on them. The purpose of these words is to increase click-through rate. So one of the functions of the title in the main picture is content marketing, and the other is price matching.
2. Selected words for babies in the growth period
Growth period refers to the baby having a certain sales volume and ranking. How should Taobao keyword search ranking be optimized? Such a baby can correspond to accurate keywords + precise category words. At this time, we should know the source of the baby's transaction, which is through accurate word search.
So how to collect accurate keywords? You can use quantum to view the keywords that the baby in the store is searched for. These words are our accurate words. These words bring us search volume and actual sales, and we can use them locally and make full use of them.
3. Popular products are to choose the hottest keywords
When our baby's sales increase greatly, ranks high, and is very popular, we can let go of our hands and feet. The baby is competitive and confident, so we go straight to the hottest - all categories of hot words + broad categories + words with large search volume. So where do you collect these keywords? Just find keywords with large search volumes from the data cube, select the search number column, sort them, and you will get keywords with large search volumes.
Title optimization is an important way to create hot products and an important free way. Many sellers have trouble with the source of traffic, and the traffic that spends money to the store is not accurate. However, if the title optimization work is done well, these two major problems will be solved at the same time. Therefore, no matter whether it is new or popular, no matter at which stage of the product, it is very important to adjust and optimize the baby title at any time.
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