Strengthen store labels to improve conversion rates. Have you got this method

　　Recently, some merchants have been saying that the store has been converted miserably at this stage, but there is a lot of traffic every day. Why is this? Search engines will allocate traffic based on the matching degree of crowd labels, product labels and store labels. If the store labels are accurate enough, the more traffic you match, the more accurate you will match. The corresponding high-conversion data will be obtained, which will further strengthen the store’s label. In this way, traffic-conversion-precision label-traffic-conversion will form a virtuous high-quality cycle.

　　So, let’s take a look at how the label is formed.

　　When everyone searches, bookmarks, purchases, and places an order on Taobao, the search engine will give you an exclusive tag, and your tag will affect the store tags and product tags.

　　During the process of forming labels, they can be divided into two categories for analysis, one is long-term label and the other is short-term label.

　　For long-term labels, the system will judge based on your usual consumption records, your shopping level, product style, and product situation you often browse. This series of behaviors will form a fixed label for you. However, when you browse products, it will subtly affect the labels of the store and the baby, and the store will be labeled with the corresponding labels.

　　Let’s talk about short-term tags, which means that you browse a lot of related products over a period of time, and the system will label you temporary tags based on your search behavior during this period, and push you some products that are similar to your recent search. If the attributes of your store baby are in line with it, they will be labeled with such behavior after being pushed.

　　Knowing the process of label formation, we need to strengthen, refine the population, and improve the poor conversion rate.

　　Strengthen labels through direct train

　　Only accurate traffic can bring accurate and highly unified labels. Whether traffic is introduced accurately depends on the layout of keywords. Therefore, when selecting keywords, you need to understand the main search terms of your baby, check the main search terms of visitors entering the store, do a good job in store positioning, and combine the baby's attributes, the preliminary operation has been mainly accurate long-tail words. As the keywords you are driving traffic, these traffic can bring good accurate traffic, and are the most suitable for the current traffic of your store, and have a direct impact on the store label. Only after the weight is established can there be better label keywords to use, gradually increase and expand, and this will lead to a virtuous cycle.

　　In response to the strengthening of store labels, when operating this express train, the keyword is one point, and the delivery of crowds is also the focus. Those high-quality groups: visitors who put them in the shopping cart, visitors who have collected the goods in the store, visitors who have purchased the goods in the store, visitors who have browsed unpurchased, etc. must operate. The premium setting is carried out according to the store traffic situation, identify the crowd, attract accurate visitor traffic, and further strengthen the chaotic label.

　　Don’t miss any way to make the store label accurate, promote the directed bus, and use this directional tool well in the later stage. We can use this to increase the targeted population. One thing to note is that when the weight of the previous option is not very good and the data is unstable, do not open the target, because the store has no foundation, and opening the targeted will slow down the pace of improvement.

　　If you want to know whether your label is accurate or not, you mainly need to look at the conversion rate. Comparing and analyzing it with the industry conversion rate, it means that the store conversion rate is very low, which means that the label is inaccurate.

　　Strengthen store tags by optimizing store internal strength

　　When you are selecting products in the store, try to add some treasures with similar attributes, styles, etc. to achieve overall style unification, so that the traffic targets are roughly the same, which is very beneficial for the store's label strengthening. For example: choose the price range as much as possible at the same level and the age stage so that the population will not be stratified and more concentrated.

　　This operation is especially suitable for new products and new openings of old stores. Because the store and product labels are actually consumers: browse, purchase, collect and purchase, and the label will be affected through crowd portraits. However, for new products and new stores, there is no reference to these data, so how to reflect personalized labels? That is to reflect it through the basic settings of the store: title, keyword, category, attribute, and details page! When you do basic optimization, it is equivalent to half of success, and the next step is to assist in traffic drainage operations.

　　Strengthen labels through repurchase of old customers

　　Old customers themselves have a clear population label. If old customers go back and continue to buy your products, then this reinforcement effect will be much better than a new customer. The more repurchased the old customers, it means that the buyer recognizes the products of our store. This part of the traffic is also focused on. You can appropriately send some coupons to old customers. The higher the conversion of the old customers, the higher the merchant’s reputation level, the higher the label weight will be. The more accurate the label, the more the corresponding natural traffic will be obtained.

　　The amount of natural traffic is, on the one hand, the quality of the weight, and on the other hand, the accuracy of the store label. After the label is well marked, traffic is needed to attract multiple channels. In addition to the commonly used direct trains, smart drills, and old customers, they can report to Taobao activities, such as Taobao purchases and Juhuasuan. These activities have relatively high-quality traffic, and the traffic drainage effect is still good, so the label will not be messy.

　　Strengthen labels by precise order replenishment

　　Some people will say that when I see this, the more I brush orders, the less effective I have, the ranking has been reduced, and the conversion has become lower and lower. This means that you have largely disrupted your store labels and recommended the inaccurate crowd to you. It is precisely because of this part of the inaccurate traffic that affects your overall conversion and forms a vicious cycle. When you brush orders, don’t look for the platform to place orders or find some accounts that have nothing to do with the people tags required by your product to brush.

　　Strengthen labels through competitors' products

　　Some merchants may not understand that they can strengthen their labels through competitors’ products? You will understand by giving an example!

　　If a consumer opens several products when searching for "dresses", among which the baby is more popular, the store has a good foundation. Among the products that are opened, there is a new product baby. When the buyer collects and purchases and compares it, he chooses a new product baby. Then the more popular baby label or store label has a high chance of strengthening it into the label of his own baby. In this way, your baby will be more likely to gain the favor of searches, and the weighting of new products will be greater.

　　Strengthen labels through repurchase of old customers

　　Old customers are a very important resource. This is your exclusive fish pond. Maintaining old customers will play a very important role in measuring new products, breaking zero and strengthening labels. Old customers have a clear label and will have a great impact on your store. The higher the repurchase rate, the higher the weight of your baby, the more traffic it will introduce, forming a virtuous cycle.

　　The above is what you want to share today. If a store wants to have a healthy development trend, it must improve its foundation. The accuracy of the label determines the speed of your store development. The amount of natural traffic is, on the one hand, the quality of the weight, and on the other hand, the accuracy of the store label. After the label is well marked, traffic will be diverted through multiple channels, in addition to the commonly used direct trains, smart drills, and old customers, attracting more precise traffic.