#Laogao E-commerce Newsletter# [February 28 E-commerce Morning News]

　　#Laogao E-commerce Newsletter# [February 28 E-commerce Morning News] 1. Alibaba’s Beijing headquarters will be started soon; 2. Gome launches "Gomemei Store" and may enter social e-commerce; 3. The postal bureau investigates the basic status of couriers and most of the monthly income is below 5,000 yuan; 4. JD’s business model should shift from open shelves to full retail format...

　　E-commerce newsletter

　　1. Alibaba's Beijing headquarters will be started soon

　　According to the news on February 28, some media reported that the Alibaba Beijing headquarters project is planned to start construction in November 2019 and will be put into use in 2024. It is located in the north of Electronic City District, Chaoyang District, the north side of Lai Guangying East Road, and the west side of the planned Fifth Road. The total construction area is 470,000 square meters, of which the above-ground construction area is about 250,000 square meters, and the total investment is about 6.89 billion yuan. At present, most of Alibaba's main core businesses have been implemented in Beijing, covering areas such as technology, finance, e-commerce, entertainment, health, logistics, and new consumption. (E-commerce News)

　　2. Gome launches "Gomemei Store" and may enter social e-commerce

　　According to news on February 27, Tianyan Check data showed that on January 4, 2018, Beijing Gome Electrical Appliances Co., Ltd. added several new trademark information called "Gome Mei Store". The main company of GomeMeidian’s Weibo and WeChat is "Tianjin Meidian Sharing Technology Co., Ltd.", which was registered in September 2018. The legal representative and executive director and manager are Dong Xiaohong, chairman of Gome Electrical Appliances, and the supervisor is Sun Jingjun. It is a 100% holding company of Shenzhen Gome Network Ecological Technology Co., Ltd. (Oriental Fortune Network)

　　3. Postal Bureau investigates the basic status of couriers, most of the monthly income is below 5,000 yuan.

　　According to reports on February 28, the State Post Bureau recently conducted an investigation into the basic situation of 6,000 couriers in 31 provinces across the country. According to the survey, the post-80s and post-90s constitute the main body of the courier team, and the monthly income of most couriers is still below 5,000 yuan. Although the income of couriers generally increased during the "Double 11" period, most of them did not exceed 10,000 yuan. The survey also shows that the main pressures of couriers come from many aspects, including low wages and benefits, lack of understanding from customers, long working hours, low social identity, difficulty in delivering express delivery, and difficulty in promotion. (China Network China CPPCC Channel)

　　4. JD.com’s business model should shift from open shelves to full retail format

　　At the partner conference of JD Retail Sub-Group, Xu Lei, CEO of JD Retail Sub-Group, said that JD Mall has been committed to building an online one-stop comprehensive shopping platform at the beginning of its establishment. He said: "Not long ago, JD Mall was upgraded to JD Retail Sub-Group. This is not just a change in name, but JD Retail Sub-Group will change to a full retail form." Xu Lei believes that this is a huge change in JD's business model: from open shelves to a full retail form. (Securities Daily)

　　5. 360 Finance may join the social e-commerce industry and incubate the "360 Finance E-commerce" project

　　People close to 360 Finance said that recently, 360 Finance Group incubated a social e-commerce project called "360 Finance E-commerce", which includes two products: group buying and distribution, and has started investment. A supplier of the project said that Tencent is likely to have invested in the group buying social e-commerce incubated by this 360. (Yibang Power)

　　Internet Information

　　6. Lenovo Vice President Chang Cheng: I won’t tear down my friends this year, so I still have the goal to survive

　　Lenovo Vice President Chang Cheng said at MWC: "Last year we were catching up, and this year we will follow our own pace." Therefore, it would be better to make products honestly this year and will not tear down friends again. Chang Cheng said: "For any financial indicators and radical quantity and share, our attitude is to say that we will return to our ability first." "Our goal this year and next year is still to be alive. I think living is not a shame, because the mobile phone industry is now dead everywhere, and there are opportunities for those who are alive." (Phoenix Technology)

　　7. NetEase responds to layoffs: The company is indeed undergoing structural optimization

　　On February 28, regarding the previous report of "Finance" on NetEase's organizational upgrade and adjustment and significant layoffs, NetEase responded that the company is indeed undergoing structural optimization and will focus more on the future. In order to further improve innovation capabilities and organizational efficiency, give full play to NetEase's differentiated advantages, and adapt to longer-term market competition. (Yibang Power)

　　8. Starbucks: 1,000 cat claw cups are sold online at 3 pm every day, with a limit of 4 days per person

　　Starbucks China’s official Weibo announced new progress in Starbucks stocking: From February 28 to March 3, 2019, 1,000 cat claw cups will be sold on Starbucks’ official online retail platform at 3 pm every day. The cat claw cups have just started making and the expected shipment time is April 8, 2019. (Sina Weibo)

　　9. Douyin launches new product "Dou Store" focusing on regional marketing

　　On February 28, Douyin tried Douyin's new marketing product - Doudian during the Spring Festival. "Doudian" is the latest regional marketing tool launched by Douyin for local store customers. It aims to help brands create the most regional and innovative business activities through local POI, local heating and local resource display functions. (Yibang Power Network)

　　Cross-border e-commerce

　　10. Walmart wants to expand its advertising business and integrate its digital advertising and store advertising business teams

　　According to Reuters, in the US market, Walmart is integrating its digital advertising business with its store advertising business into one department to unify its brand connection. Before this, when the brand placed advertisements on websites and stores of Walmart's US business, it needed to coordinate with two different teams at the same time. Among them, Walmart's team is responsible for offline store marketing, and WPP's subsidiary Triad agents for Walmart's online advertising sales. (Chuangyebang)

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