Laogao E-commerce briefly analyzes Taobao live broadcast operation skills, and the traffic doubles to the point of being late

　　As Taobao live streaming becomes more and more popular, Taobao live streaming operations are also becoming more and more merchants, and many merchants are also cooperating with various internet celebrities. Taobao live streaming is a popular content marketing method. Many merchants focus on store marketing on Taobao live streaming, because doing Taobao live streaming can indeed bring a lot of fans, and the stickiness of fans is relatively high! So how can we operate to double traffic? Let’s discuss what techniques can be applied to Taobao live broadcast operation.

　　1. Analyze Taobao live broadcast crowd

　　The people who follow Taobao live broadcasts should be thoroughly analyzed, and then their own product positioning, what kind of people are needed for the product, so that they can create more accurate targets for the population. If the people who are followed are not accurate, then no matter how many fans are, it is useless, because different product styles represent different types of people. You need to discover the common characteristics of this type of people based on the development of targeted marketing, so that the effect will be better.

　　2. Record and analyze the operation data before and after Taobao live broadcast

　　If you want to know the operational effect of Taobao live streaming to the store, you must record and analyze the operation data before and after the live streaming. In addition, you must grasp the progress of the entire live streaming and do a good job in operation before and after the live streaming. Whether it is the online time of the user or the comparison of anchor data during the same period, or the online time of the fans, these need to be analyzed and summarized to draw some effective conclusions to facilitate the optimization of the next live streaming.

　　3. Taobao live broadcast trailer should be paid attention to

　　Because the preview of live broadcast is to preview the content that needs to be live broadcast in the next issue or the next time period, this can also lay a certain fan base for the next live broadcast, but it can only be briefly explained and cannot be described in detail. This will greatly affect the effect of the next live broadcast. Of course, the preview must be consistent with the content of the next live broadcast. Don’t make a mystery in order to attract fans, otherwise the traffic brought by it may not be converted, and the customer who really needs it will not come in, which will be worth the loss.

　　Because the purpose of Taobao live broadcast is not only to bring traffic to the store, but also to be able to drive the store's conversion through live broadcasts by the anchor and have a high transaction volume. This is the ideal state. Therefore, the preview content needs to attract the interest of fans and be realistic. For example, the functions, pain points or unexpected characteristics that consumers care about.

　　4. Preparation for publicity work

　　As the saying goes, "Wine is still as fragrant as it is afraid of the deep alley." Propaganda work is essential. Before doing live broadcasts, you need to carry out promotional operations for single live broadcasts, and provide transparent content previews for single live broadcasts, and promote the interests of live broadcasts in graphic and text content. To help increase the exposure of a single live broadcast, more old users can also be notified to watch the live broadcast.

　　5. Conversion preparation

　　No matter what the specific purpose of live broadcast is, the general direction is for sales, and live broadcast is timely traffic, and customers stay for a limited time, which requires merchants to do a good job in full conversion and not lose customers caused by hard work. How to convert traffic into sales requires merchants to conduct discounts, coupons, lottery, small gifts and other activities based on their actual situation.

　　The above are the 5 tips summarized by Lao Gao’s e-commerce. In fact, doing a good job in Taobao live broadcast can indeed directly affect the sales of a store at a certain period of time, and it will be particularly obvious, but it needs to operate well and continuously improve the live broadcast efficiency. E-commerce operations require us to continue to operate, so we need to constantly master knowledge and summarize methods and techniques.