How to promote the express train and what are the bidding strategies

　　Many shopkeepers of direct trains are confused about how to drive a direct train. What price should be set for keyword bidding? In fact, the setting of keyword prices is to get more traffic. The shopkeepers need to consider the number of visits. Of course, the price is adjusted separately based on the ROI. So how much is the bid for a direct train?

　　Express bids have always been an important point when Taobao sellers open Taobao Express promotion, and they must set them well. However, a small number of netizens are not very familiar with the setting of Taobao Express bids. The price is not too low, and it is a loss, but the setting is too high and the sales are not good.

　　Generally speaking, sellers can be advised to make bold bids. They can set the bid for wireless terminal express to 150%-200% of the bid for PC express. Then, when the express promotion keyword is first launched, the basic bid can be set to about 110% of the market average price, and the bid for baby's accurate long-tail keywords can be set to about 140% of the average bid.

　　Of course, sellers should set a more reasonable bidding limit for themselves. The bidding of hot words placed must be done within their means. Therefore, it is recommended that sellers do not easily exceed the upper limit for hot words, otherwise it will be endless. Then in the subsequent optimization of the keywords of the express train, they should adjust according to the specific changes in the quality score of the express train keywords. If your quality score increases, then the bid can be lowered appropriately, otherwise it will be raised.

　　However, if merchants don’t have the time or don’t understand the skills, they can use some auxiliary tools to complete them. These tools can actually automatically jump to bid according to the performance of keywords, and the optimization is also relatively timely and precise. So what are the techniques for bidding through the express train?

　　The function of keyword bidding. Generally, you have known that keywords are the communication method between sellers' products and buyers. The high ground of keyword bidding directly affects whether your location is easy to be seen by buyers. Here is one thing to remember, that is, keyword quality points * keyword bid = keyword comprehensive ranking. Although it is not exactly like this, it is not wrong to understand it this way.

　　Quality score is a score that measures the quality of a product. The better the price, the lower the price, and the easier it is to obtain traffic on the road to competition. However, in the first question, you need to have a reasonable bid, so how should you modify the keyword bid?

　　The settings for the express train are becoming easier and simpler. If you modify it, you can click on the blue pen. After entering, there is a system suggestion to bid. After entering from the blue pen, we can see the system recommendation. So should we use the system recommendation or bid ourselves?

　　For example, the homepage recommended by the system, but our actual situation does not allow us to pay such a high price, so we can refer to the system, but in fact we need to consider our own cost and budget. If we modify the price in batches, we need to scan the words at the beginning. We have a lot of words, and each modification is not displayed. So we can use the system to modify it in batches, and then we can customize it all according to the time situation or modify it according to the original percentage.

　　The editor has introduced the bidding skills of the express train here, I hope it will be helpful to everyone. Another thing to remind everyone is that in addition to blindly increasing the price and improving the ranking of the express train, we also need to continuously optimize the keywords, main pictures, details, quality scores, etc. In the end, you will find that the display ranking of the express train has increased, but the cost has been reduced, thus achieving our ideal results.