How to improve the title of new products and hot products, complete optimization techniques

　　During the title production process, someone plagiarized the titles that the competitors sold better. Then this title is actually not suitable for new products. Because the keywords used in each stage of each baby are different.

　　When our store has a good model, what we worry about is whether the traffic will drop. Yes, if you don’t optimize, of course it will drop. There are many dimensions of optimization, among which the optimization dimensions of keyword titles are relatively high. Let’s learn how to optimize the title!

　　1. First set work goals. First, analyze and find out which keywords are dragging their backs, such as which words have very small market capacity, which words have no visitors, which words have no collection and additional purchases, or they have some collection and additional purchases, but they have not been converted.

　　2. After finding these keywords that are dragging your feet, replace these words, search for words through business consultants, and recombinate words. If the category is relatively large, it is recommended to do it once every 2 weeks.

　　3. List the roots, such as 'Nordic style iron-plated glass storage plate with mirror bottom tray class living room light luxury plating decorative fruit tray', this is a common 30-word title, with a lot of roots in it.

　　4. Copy the root to the tool table. You can refer to the following diagram for the tool table. In the table, you can count the visitors, collection, purchase, transaction number, collection purchase rate, word and conversion rate, and transactions of the direct train of this word.

　　5. Recommended word list for direct train

　　We can find the display index corresponding to each keyword from the recommended vocabulary list of express trains. The display index represents market demand. The higher the index represents the higher the search volume of this keyword and the higher the search popularity. It can intuitively analyze the click of keywords. If only the click of the keyword matches our baby, it can greatly increase the click rate of our baby. This will improve our search weight.

　　How much does click-through rate affect our search weight?

　　It is also 100,000 displayed babies. If our baby click rate is only 1%, then I can only get 1,000 visitors. But if you can hit 5%, then I can get 5000 visitors. Sometimes people complain about lack of traffic, which is also the decision whether you choose a word with traffic. In addition, our click conversion rate is also a data reference when we choose words. The words you choose will be converted, so that Taobao will give us greater rankings.

　　Word selection techniques for making hot titles

　　Many new sellers are more confused about the title. Next, I will teach you to choose high-quality keywords through four steps.

　　1. Our keywords must match the baby highly

　　2. Our keywords must be searched for popular words

　　3. Our keywords must have fewer online products

　　4. Our keywords must be highly combined keywords

　　Don’t pile up hot words. We just need to add about three hot words in the early stage, which can help us accumulate weights in the main keywords. In fact, the fewer keywords in our new product, the better.

　　Let’s summarize, the keywords we combine must be related modifiers with more relevant searches. This word can allow us to obtain more fission words, and we can also look at the payment conversion rate of our peers.