The traffic volume of category products exceeds 00,000 to 0,000 in 3 days. What are the operation skills and methods?

　　With the e-commerce festival gone, store operations have returned to regular operations. Many sellers have this question: how to do a good job in Taobao operations. Among them, novice sellers are particularly concerned. If there is no traffic in Taobao stores, they will not bring sales and transactions. Today we will tell you how to break the operating traffic from 0 to w and what are the methods to create popular products in categories?

　　1. Preparation for creating hot products

　　1. Every product can be exaggerated as long as it finds a suitable competitive selling point, so there is no problem for a seller to have enough food and clothing, but whether you can be rich or not depends on many factors: the competitiveness of your product itself, the scale of market demand, your store foundation, your thoroughness of execution, and chance.

　　2. In fact, the key point of creating this hot product is to select products. Taobao hot products must have reasons, not because the method is right, so it will definitely be hot.

　　3. Creating new products is a systematic project, and every link is very important, so optimization in all aspects must be in place, otherwise it may happen. The trend is good but the problem suddenly occurs.

　　2. Understand competitors and determine popular products.

　　Determine the most suitable competition range based on the precise attributes of the product.

　　1. Only choose among precise attribute words.

　　No matter how large the search scale is or how good the data performance is, as long as it is not closely related to your product, do not use it as a competition scope. Descriptions such as "almost", "can be", "edge", and "can be OK" should not appear in the first step, because this is the basics and the most critical.

　　2. Data analysis summary

　　Open the business consultant - Market (paid module) - search and analysis, here we need to look at the main words that determine our product. So what is the subject word? The first reaction of many people is short words, hot words, core words, and words with large search volumes. However, due to the influence of different store foundations and different categories, the subject you choose may not be suitable for you. Simply put, small sellers use the mindset of big sellers to select subject words, and you will not be able to hold it. The following points should be followed when choosing subject words:

　　(1) Generally speaking, just choose a subject word for the title of a major category to choose a golden long-tail word. If the store is very good, you can consider a double subject word.

　　(2) You can choose long-tail words for multiple subject words in Taobao sub-category or unpopular category.

　　(3) The data principle for selecting subject words is generally mainly about the trend of the word and search for popularity.

　　(4) Generally, the subject words are made of product words, attribute words or brand words.

　　3. Find hot words that accurately match your baby.

　　Open EXCEL and first calculate the competitiveness of each word (the last column). The calculation formula is: Modifier's competitiveness = Search popularity * Words are click-through rate * Words are all paid conversion rate. After calculation, sort the word average payment conversion rate first, and delete all the conversion rate to zero. Next, sort by search popularity, start looking for related words that accurately match your baby from top to bottom, and delete them that are not related (I will give you any examples when selecting words below).

　　Generally speaking, if we choose about 100 words, you can start to choose from top to bottom. It is also very simple. As long as it is irrelevant to your baby or is weakly related, delete them all. I will give examples and delete them at will.

　　4. Analyze the selected words

　　Then let’s take a look at your store basics. If you are below the fourth level (including the fourth level), sort according to competitiveness and choose first. If you are from the fifth level to the seventh level, you can sort from large to small according to the search popularity. But there are three issues to pay attention to:

　　If it is a large category and has more words, you can give priority to the competitiveness indicator, because there are many words, and it doesn’t matter if you have less popularity in searches, because of the small market segment, the scale is definitely not small, especially for small sellers, which is basically enough. If it is a small category, just search for popularity first.

　　Create a hot-selling traffic express train promotion

　　To make the traffic explode, we must first significantly increase the search weight of the baby and obtain a better search ranking. When the search engine captures the baby data, it will be valuable, so there will be more free searches.

　　The same is true for the direct train. Accurate traffic continues to enter and increase, and when it grows to a certain extent, the investment will be increased to increase the traffic even more significantly. This way to get a higher search ranking.