A brief analysis of the four major influencing factors of Taobao search ranking

　　Many people have this question: Taobao's natural ranking is related to those factors. How can we improve the ranking of Taobao store search? In fact, before we do a good job in Taobao ranking, we need to understand these factors that affect Taobao's search ranking. Therefore, if you want to obtain more search traffic, the key is to improve the baby's search ranking. Now there are more factors that affect Taobao’s search ranking, and the impact of these factors on search ranking is gradually increasing. Today, we will analyze from 4 points which factors need our attention.

　　1. Changes in DSR scores

　　A few years ago, the impact of DSR score on Taobao's search ranking was still very low, but it has been different in the past two years. The impact of Taobao's various reforms and the impact of DSR score weight is also gradually increasing.

　　DSR scores are dynamically changed and generally will not affect search rankings; what really affects search rankings is the trend weight of DSR scores, that is, whether your DSR score continues to rise or fall. The upward trend will naturally make the search ranking high, otherwise it will decline; therefore, sellers must pay attention to the changing trend of DSR.

　　2. The cost-effectiveness of the product

　　Because of the purchase upgrade of buyers, the search rankings of many low-priced babies are difficult to get ahead. However, the emergence of Taobao's special price app has given these low-priced babies an opportunity to display, but the premise is that your baby is cost-effective, so that you can get more opportunities to display and traffic from Taobao.

　　3. Secondary marketing of old customers

　　Now that sellers want to gain more new customers, the cost required is getting higher and higher, and the same is true for Taobao platform. In this case, if the seller can do a good job in marketing old customers, Taobao will naturally be willing to weight you and rank higher in search. Therefore, we must do a good job in both the repurchase rate and the average customer price.

　　For example, the repurchase rate is not enough to just send text messages and messages to old customers. You must establish a good customer profile, record the purchase time, product and purchase times, and have a full understanding of the buyer, so that you can do more targeted marketing; for the average customer price, it is mainly about doing related sales.

　　4. Out-of-site/in-site operation traffic diversion

　　Now Taobao is supporting sellers less and less. If you don’t promote and attract traffic yourself, you are just waiting to die. Platforms such as Weibo, Youku, and Bilibili have also been connected to Taobao, and they can accurately attract traffic through these off-site channels.

　　The above four points introduce some important factors in obtaining search rankings from the store itself and products, including traffic diversion. For operations, how to obtain high-quality rankings is very important. Only with traffic stores can you survive. Therefore, you must not ignore rankings when doing Taobao.