#Laogao E-commerce Newsletter# [E-commerce Evening News on August 4] 1. Reconstruct the "contempt chain" in urban areas, and the "88 Member Festival" triggers the soft power PK of first-tier cities; 2. Will Taobao ban the sale of Japanese games on the entire network? 3. The number of online shopping in my country has exceeded 500 million, e-commerce and physical retail are accelerating the integration; 4. Xinhua News Agency criticized Didi for adding a price to the willful price: restricting the development of the online car-hailing industry; 5. The strictest new policy on milk powder has been implemented and 22 companies have been shortlisted for the first batch of lists.
1. Reconstruct the "contempt chain" of urban areas, and the "88 Member Festival" triggers the soft power PK of first-tier cities
According to August 4, recently, tickets for an All-Star concert held specifically to love "shopping parties" are hard to come by. Many netizens were very anxious and said that the tickets for the concert "even if you have money, you can't buy them." Among the various calls from netizens to ask for votes and share ticket-grabbing strategies, "super membership" has become the most popular high-frequency phrase. It turns out that Alibaba Group announced that it will open up its membership systems such as Tmall and Taobao, and upgraded to "88 members". With the member's naughty value as the judging criteria, if it reaches more than 1,000 points, it will automatically have a "super member" status and enjoy many benefits and privileges. August 8th of each year will become the "statutory carnival" for all the shopping parties - "88 Membership Day". (Source: Tianxia Online Business)
Comment: Alibaba is just good at playing.
2. Will Taobao ban the sale of Japanese games across the entire network?
According to August 4th, today, Taobao officially issued an announcement stating that according to the regulations of the relevant management departments, all game software and game software platform sellers are requested to rectify the Japanese software products in the store. All related products are not allowed to appear in Japanese version information on the baby title, baby pictures, and baby details pages. Products that do not meet the above regulations will be removed from the shelves, deleted or deducted points. (Source: Taobao)
Comment: What's the reason?
3. The number of online shopping in my country exceeds 500 million. E-commerce and physical retail are accelerating integration
On August 4, the China Internet Information Center (CNNIC) released the 40th "Statistical Report on the Development of China's Internet". The report shows that as of June 2017, the number of Chinese netizens reached 751 million, accounting for one-fifth of the total number of netizens in the world. Among them, the number of online shopping users in my country reached 514 million in the first half of the year, an increase of 10.2% compared with the end of 2016. The number of online takeaway users in my country reached 295 million, an increase of 86.78 million from the end of 2016, with a growth rate of 41.6%. As of June 2017, the number of online shopping users in my country reached 514 million, an increase of 10.2% compared with the end of 2016. Among them, the number of mobile online shopping users reached 480 million, with a six-year growth rate of 9.0%, and the usage ratio increased from 63.4% to 66.4%. (Source: Lianshang.com)
Comments: They are all business opportunities.
4. Xinhua News Agency criticized Didi for arbitrary price increase: restricting the development of the online car-hailing industry
According to Xinhua News Agency, the Ministry of Commerce recently stated that the Anti-Monopoly Bureau has interviewed Didi many times and conducted further investigations on the merger of Didi and Uber China in accordance with relevant regulations such as the Anti-Monopoly Law. In terms of maintaining market order and consumer rights, people look forward to a substantial breakthrough in this investigation as soon as possible. (Source: IT Home)
Comment: If Didi does form a monopoly, in addition to "willful" price increase, it will also restrict the development of the entire online ride-hailing industry.
5. The strictest new policy on milk powder is implemented and 22 companies are shortlisted for the first batch of lists
On August 4, the first list of the highly-watched infant formula registration system has finally been announced. According to the official website of the State Food and Drug Administration, as of August 3, the bureau has approved the registration application for 89 infant formula milk powder product formulas from 22 companies. Domestic companies such as Beingmei, Yashili, Yili, Mengniu, and Feihe Dairy, as well as foreign brands such as Mey Johnson and Wyeth are all on the list. (Source: China Securities Network)
Comment: In recent years, the quality of domestic infant formula milk powder has been significantly improved, and the public's confidence in domestic milk powder has gradually increased.
6. CNNIC: Weibo user usage rate continues to rebound to 38.7%
According to the report on August 4, CNNIC's 40th National Internet Development Statistical Report pointed out that thanks to the establishment and continuous strengthening of the ecology of celebrities, Internet celebrities and media content, as well as its in-depth layout in short videos and mobile live broadcasts, the user usage rate continued to rebound to 38.7%, an increase of 1.6 percentage points from December 2016 and 4.7 percentage points from the same period last year. (Source: Sina Technology)
Comment: Awesome.
7. From August 21, Chinese people will report transaction information if they swipe their cards abroad for more than 1,000 yuan.
According to August 4, the State Administration of Foreign Exchange reported that in order to prevent money laundering, transaction information of domestic bank cards overseas will be collected from August 21. The scope is domestic bank card withdrawal at overseas counters or ATMs, and single consumption transactions of more than 1,000 yuan in overseas entities and special online merchants. Transactions such as WeChat and Alipay are not in this scope. (Source: People's Daily)
Comment: Will it affect cross-border shopping?
8. Alibaba Pictures launches authorized treasures to focus on commercial content operations
On August 4, Alibaba Pictures Group (hereinafter referred to as "Ali Pictures") announced on August 4 that it had comprehensively upgraded its integrated development business segment, launching a new brand "licensing treasure", empowering the content commercialization industry, and providing IP copyright owners and brand merchants with full industrial chain services for IP operations. According to Alibaba Pictures' plan, in the future, it will empower the film industry and promote industrial upgrading by building three "new infrastructures" of user reach, commercialization and content industrialization. In the future, the commercialization of content will be carried by authorized treasures. (Source: China Securities Network)
Comment: In peaceful times, cultural industry is a good project.
9. Beibei.com has made a mother and baby version of Xianyu Diaper Milk Powder Oven
According to August 4, the Beibei App recently launched the "Idle Community". Similar to "Xianyu", users can publish unused second-hand idle supplies here for other users to purchase. Beibei.com said that the idle community is the first second-hand idle trading platform in the maternal and infant circle. (Source: Yibang Power Network)
Comment: Second-hand projects have begun to be carried out.
10. Yelp will sell Eat24 takeaway business and its stock price surges by 18%.
On the morning of August 4, the American consumer review website Yelp announced on Thursday that it would sell the Eat24 takeaway business to Grubhub for US$287.5 million in cash. Meanwhile, the company's just-released quarterly revenue exceeded expectations, driving the stock to rise by more than 18% after the market. Yelp also said its board of directors has authorized a $200 million share buyback program. Meanwhile, Grubhub shares fell 7% in after-hours trading. The takeaway platform's second-quarter revenue rose 32% to $159 million, slightly below analyst average expectations of $158 million. (Source: Sina Technology)
Comments:...
Click to register to apply for the qualification to attend the Laogao e-commerce classroom. Laogao strongly invites e-commerce veterans to teach everyone step by step, increase their popularity and create a hot product, and occupy the first place in the category !
EN
CN
