What are the points to pay attention to when it is launched on the new product and what are the operating strategies

　　Every hit product starts with a new product, but not every new product can become a hit product. As one of the most basic tasks of Taobao, new products are often done. For many sellers, this is a simple thing. However, it is also a new product on the shelves. Why do some products start to have traffic and conversions when they are on the shelves, while some products have no traffic after they are on the shelves, and the traffic obtained after the promotion is also very small, which makes many merchants confused. What should be done during the new product period, and how to save time and is the most effective.

　　1. Before the new product is put on the shelves: Be sure to make preparations. Be prepared based on two factors: one is the basic skills of the store, and the other is to select models. The basic skills are to make a clear positioning for your store. What style route should be taken? The new products listed on the shelves must be consistent with the store positioning and high correlation. Only when the positioning is accurate can the Taobao system recommend it to precise people based on the correlation between the baby and the store. The store is basically done well. The next step is to select models, filter existing potential models as the main recommendation, determine the main recommendation keywords by selecting models, test keyword conversion, collect and purchase data, and other data. Reasonable title and design main pictures are the keys to a good store.

　　2. When new products are on the shelves: Use the direct train to test which is suitable for the main promotion model, focus on the potential value of the style, and avoid unnecessary investment in the early stage. First of all, we must plan to improve the baby. The weight of the direct train account. When making new products, the main purpose of the test is to test the model, not to attract traffic. Don’t be too stingy in the test model. The more realistic the test data, the more money you save in the later stage, because not all styles are suitable for the main promotion model. Only when the data meets the standards can we focus on investing time and energy to increase investment.

　　When testing the keywords of the main picture, it is necessary to ensure that each word selected must be displayed to a certain extent. If the effect of a main picture is average, you can create a few more main pictures in your creativity for testing. It is better to filter data from multiple main pictures. The premise is to do a good job in the store's basic skills and test whether the product can be used as the main style through clicks, collections, purchases and other data.

　　3. After the new product is launched: observe the various data of the keyword through real-time data, adjust bids through data feedback, and excessive garbage display is adjusted through price reduction adjustments. If there is too little or no display, you need to raise bids. The evening time is generally the peak period for browsing, and different categories will be different. If the click rate at night is not good, you can choose to replace the main image test at 12 am. The early morning time is the lowest weight in the whole day. Continue to repeat the previous operation method.

　　The number of keywords and word selection techniques are very important for the express train. There are too few keywords, and generally there are very few optimizations in the later stage. Some of the words have poor data. Another is that there are too many keywords and cannot be optimized in the later stage, resulting in a large number of no display, no clicks, and no conversion words. When the buyer searches, he does not care about many, but only cares about excellence. In this way, there will be more accurate words that match the treasures to which the keyword belongs. Keywords can be selected through the following methods, drop-down boxes, data tools, top vocabulary lists, keywords of various channels, and filter better words based on data. So how to filter words with better data from the express train? Let me share with you the following methods of word selection techniques for express trains.

　　1. Add core words: When many sellers search for babies, they usually search for core words, and they rarely use relevant attributes to search. The core words within a certain range are precise words.

　　2. Recommended keyword list and traffic analysis: The fastest way to find keywords. When selecting keywords, you must first consider whether they meet the main selling points of your baby. Scan the keywords that show higher performance and find the characteristics of the baby that are highly consistent with performance. This will make it more accurate after filtering, so that buyers can understand the store treasures through the title at a glance.

　　3. System recommendation: In fact, it has a certain relationship with the title. The baby's attributes must be added to the promotion title. The system recommendation word mainly refers to Taobao's promotion title, followed by the baby's attributes. Through these, the words after screening should be more accurate and the weight of quality feedback will be relatively high.

　　4. Direct train backend keyword tools: Some provide keywords that match and show high with babies, have certain potential, or have high matching and potential for transformation. Furthermore, they are keywords that take into account the dual potential of display and conversion. These words can be filtered and finally decide which keyword can be left behind.

　　5. Taobao drop-down words: This type of word usually refers to popular words searched for. Some categories have fewer original words, plus these popular words often searched by buyers. This way, the effect of driving a direct train is better. Do not choose all the keywords in the drop-down box. You can export a table. There is no need to add some words without traffic.

　　Sometimes doing Taobao is like the famous wooden barrel theory. The one that determines how much water you can hold is not the highest wooden board, but the lowest wooden board. The same is true for operating new products. Only by mastering all the required skills can you better operate new products.