#Laogao E-commerce Newsletter# [E-commerce Evening News on April 28]

      #Laogao E-commerce News# [E-commerce Evening News on April 28] Morning News : AliExpress and Cainiao officially launched Brazil's "cross-border 12-day delivery"; Rebate Network officially listed on the A-share main board through a backdoor; Liren Lizhuang's revenue in Q1 2021 increased by 15.51% year-on-year.

      Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. Taobao Live announced that it will open the official product pool to all anchors to cover more than 100 million products.

      On April 28, Taobao Live announced today that it would open an official product pool to all anchors, covering at least 100 million high-quality and diverse products from Taobao and Tmall platform. Taobao Live will also organize more product selection meetings to help anchors connect with more goods and make anchors’ product choices more diverse. Xuan De, vice president of Alibaba and head of Taobao Live, said, "Leave the professional product selection to us, and anchors can focus on selling goods." He revealed that at present, live e-commerce has entered a new stage of professional development. Taobao Live is using more professional abilities to help the whole industry develop healthily. He said that this year, Taobao Live will also upgrade various services to anchors, and the conditions of Taobao Live’s official live broadcast base will be more perfect. The anchor can enter the live broadcast base with his bag and sell goods. (E-commerce News)

2. Tmall Home Decoration: This year, it will focus on "scenario e-commerce" and impact the three-year 1 trillion transaction target

      According to the news on April 28, En Chong, general manager of Tmall Home Decoration Division, said recently that Tmall Home Decoration will focus on "scenario e-commerce" this year, lower the digital threshold of the home decoration industry, and continue to impact the three-year 1 trillion transaction target. By the end of 2022, the digitalization rate of the home decoration industry will be increased from 10% to 20%. Enzhong also said that Tmall home improvement will help merchants reduce costs and increase efficiency from five aspects: localization upgrade, content upgrade, service upgrade, supply upgrade, and incentive policies. Official data shows that as of April 2021, Tmall home improvement merchants have built 160,000 3D model rooms, with a significant increase in conversion rate and unit price; 200,000 merchants opening Tmall light stores have an average daily order of 15,000. In the past year, the transaction ratio of leading from Tmall to offline stores has increased by 100%. (Tianxia Online Business)

3. Lirenlizhuang's revenue in Q1 2021 was 755 million yuan and increased by 15.51% year-on-year

      According to the report on April 28, the first quarter report of 2021 released by Liren Lizhuang showed that during the reporting period, the company achieved revenue of 755 million yuan, a year-on-year increase of 15.51%; net profit of 44.4975 million yuan, a year-on-year increase of 5.01%; basic earnings per share was 0.11 yuan. In the first quarter of this year, the revenue of Lirenlizhuang's e-commerce retail business was 699 million yuan, a year-on-year increase of 16.55%, and a gross profit margin of 43.08%; the revenue of brand marketing and operation services was 29.3265 million yuan, a year-on-year decrease of 44.17%, a year-on-year decrease of 73.57%, and other revenue was 27.305 million yuan, a year-on-year increase of 1317.02%, and a gross profit margin of -1.79%. Data shows that 91% of Lirenlizhuang's revenue in the first quarter of 2021 came from Tmall. (E-commerce News)

4. Data: 1.1 billion bags of Liuzhou snail noodle online sold in 2020

      According to the latest data from Xinhuanet Sike, the sales revenue of Liuzhou snail noodles in 2020 was 11 billion yuan, and the sales volume of bagged online reached 1.1 billion bags. It is worth mentioning that Taobao previously released the "Top Ten Unpopular Careers Observation in 2020", and professions such as snail noodles smelling stinky master, live broadcast room chain master, milk tea drinker, self-discipline supervisor, game sparring master and other professions were selected. (CCTV News)

5. Meituan responds that a cadre in Beijing only earns 41 yuan in a day as a rider: it is improving the rider experience

      According to Beijing Daily, a documentary broadcast on Beijing Satellite TV recently showed that the deputy director of the Beijing Human Resources and Social Security Bureau became a "takeout boy" and experienced the day of delivering food. In the end, he only earned 41 yuan in 12 hours of orders, which is equivalent to earning less than three yuan in an hour. He lamented that this money was too difficult to make. Today, Meituan disclosed that 22 new talks have been held and 19 rider suggestions are being adopted, which is improving rider delivery experience. On the eve of May 1st, Meituan Takeaway also decided to improve the "Same Boat Plan" for the rider group, adding two assistance policies, namely "Green Channel for Appeal Review" and "Baby Accompaniment Day", so that riders can be exempted from being punished for special reasons and provide flexible scheduling based on the actual situation of the rider. (E-commerce News)

Internet news

6. Rebate Network officially listed on the A-share main board through a backdoor

      April 28th news, today, the third-party online shopping guide platform Rebate Network officially listed on the A-share main board with Changjiu Biochemical, and the securities are abbreviated as Rebate Technology. According to data previously disclosed by the official, the revenue of the shopping guide business of Rebate Network in the first half of 2020 was 172 million yuan, and the revenue of the main business of Rebate Network was 81.42%. As of June 30, 2020, the cumulative number of registered users of the Rebate Network exceeded 260 million. (Sina Technology)

Cross-border newsletter

7. Amazon expands garage grocery delivery service to more than 5,000 cities across the United States

      April 28th news, on Tuesday, Amazon announced that it would expand its garage grocery delivery service to more than 5,000 cities across the United States. It is reported that the service is part of Amazon-Key program. After users open the door or garage, delivery personnel will put groceries or parcels in the garage, home, inside the car and in the company. Currently, the service is open to Amazon Prime members for free, but buyers using the service need to install MyQ-enabled garage door opener or MyQ smart garage hub first. Last November, Amazon launched the service in five cities and has now covered millions of Prime members in over 5,000 towns. (Dunhuang.com)

8. Amazon Global Store Opens: 17 Overseas Sites have been fully opened to Chinese Sellers

      According to the news on April 28, Amazon Global Store Opened a Global Store, which currently includes Amazon's 17 major overseas sites including Amazon's United States, Canada, Germany, the United Kingdom, France, Italy, Spain, Japan, Mexico, Australia, India, the United Arab Emirates, Saudi Arabia, Singapore, the Netherlands, Sweden and Poland, have been fully opened to Chinese sellers. Amazon said that since Amazon's global store opening business officially entered China in 2015, hundreds of thousands of Chinese sellers have joined the project. By opening a store worldwide on Amazon, sellers can directly reach more than 300 million active users around Amazon, including more than 200 million Prime member users. At the same time, sellers can also reach more than 5 million high-quality corporate and institutional buyers around the world through Amazon's corporate purchases launched in the United States, Europe and Japan. (Cross-border e-commerce logistics Bai Xiaosheng)

9. AliExpress and Cainiao officially launch Brazil's "cross-border 12-day delivery"

      April 28th news, AliExpress and Cainiao officially launched Brazil's "cross-border 12-day delivery". It is expected that starting from May 6, 2021 (Western Time), for merchants who have registered for the "10-day delivery" (i.e., the ten-day delivery of Europe), their "10-day delivery" marking products that meet the requirements will be displayed on the Brazilian consumer side. It is reported that merchants who sign up for the 12-day delivery program can not only enjoy the exclusive "12-day delivery" logo to obtain more traffic exposure, but also enjoy free upgrade of logistics timeliness and exclusive marketing venues for 12-day delivery. (Captain BI)

10. Research: Amazon will surpass Walmart in 2025 and become the largest retailer in the United States

      April 28th news, an e-commerce research firm Edge by Ascential showed that by 2025, Amazon's total commodity transactions (GMV) will reach US$631.6 billion, with a compound annual growth rate (CAGR) from 2020 to 2025 at 14%. Walmart's sales will increase to US$523.3 billion by 2025, with a compound annual growth rate of 3.9%. This means Amazon will surpass Walmart to become the largest retailer in the United States. Meanwhile, the research points out that Kroger's sales will reach $166.6 billion by 2025, maintaining its third place among retailers. (Sina Finance)