Those who do Taobao know that Taobao Express is a very critical promotion method. What are the key words to select the express promotion promotion? Tips for selecting words in direct trains: How to select words in subcategory direct trains?
How to choose words in the subcategory direct train?
For keyword optimization in the express train, the key issue involved is: select words. Let me tell you directly the method: Business consultant - Market conditions - Search word query - Enter the main word of your baby - view "associated hot words". After finding it, you should also pay attention to the following two points when optimizing:
1. Time issues to pay attention to
When modifying, one problem that cannot be avoided is the problem of re-inclusion on Taobao search. In order to minimize the impact as much as possible, it is recommended to modify it in the early morning, because there are fewer people searching after the early morning, and the impact on your store will not be so great. Don't be careful, this is a small skill.
2. Pay attention to word count issues
If the number of words optimized for title keywords is modified too much, it will definitely affect the original weight of the baby. Therefore, when the modification is actually paid, it is recommended that the number of words modified each time is within three words. The original title weight word issue that should be paid attention to when optimizing. When modifying, be careful not to move the words in the original title that can bring you traffic. Of course, if traffic can be brought, words without conversion can also be removed.
How to choose the keywords for the express train?
At present, due to the large number of sellers on Taobao, people dare not burn short words, big words and hot words because these words are too fierce to compete. So everyone is desperately looking for long-tail keywords. It would be great if one person or several people think like this, but what will happen in the end if everyone thinks like this? The result will be that the competition for long-tail words is more intense than that of big words.
There are many channels to obtain keywords. For example, the direct channel video of Alibaba College will update some top5W word lists. The Taobao search box will promote new words or seasonal words every quarter. The most efficient method is to select words from the direct system, constantly add words you think are good, and then continuously filter out words with high quality scores.
1. Precise keyword ideas
This is an idea for more than 95% of sellers. Most people know that setting keywords must be consistent with product attributes. The more accurate the better. Therefore, most people add keywords as accurate as possible. Even the keywords are accurate or even accurate long-tail words. This idea of setting keywords makes sense. We have said that keywords are the hub that links products and buyers, which means that your precise keyword settings must be very consistent with your product, which is equivalent to you accurately describing your product.
2. Crowd keyword ideas
This idea is rarely used by people because most people have the idea of accurate keywords in their minds, and the idea of crowd keywords is often contrary to the idea of accurate keywords in many places. Even from the point of view of the idea of accurate keywords, the idea of crowd keywords is completely wrong.
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