The writing rules of the title of the hot product in Taobao operation

　　Today I will share with you how to use the title to help you quickly create hot products. I believe everyone has also read a lot of articles about the creation of Taobao's popular products, many of which are good and can be called practical information, but Taobao's rules have been changing, especially for novice sellers, who will definitely encounter many problems when operating.

　　If you can’t write the title well on Taobao, how can you make a good store? Just like our names, you can’t be too casual. It’s easier to get a good name to make others remember you and others have a better impression of you.

　　First of all, you have to know why you need a good title and how to write a high-weight title.

　　Example: Skirt

　　I searched for the skirt in the backstage of the express train and found that the display index of many keywords is very high. For novices, they may have a choice phobia and will all choose those with high display index. Yes, the higher the display index, the more people searching, the hotter the word. However, when writing a title, we must combine our product characteristics and do not write which word is highly popular. In this way, it may bring you some traffic in the early stage, but these are useless traffic, commonly known as garbage traffic, because some words do not correspond to your product at all. Someone saw your product through a certain word and clicked in. He found that your product was not what she wanted to search for. The traffic will soon disappear. If this continues, Taobao will think that your ability to grasp traffic is poor, and it will gradually lose traffic. In the end, you will enter a dead end, which is difficult to do.

　　Let's take this dress as an example. Regardless of the reason for the main picture, we will make the title based on the picture. This is a skirt. This is the biggest word in this category. Write it first. Then see what characteristics she has. This is a short skirt, right? It can also be seen that it is plaid and half-body, and we can get another word, "plaid skirt". Let’s look at this skirt, which is relatively new and suitable for young people to wear. Of course, you should not have a young plaid skirt. Our thinking is, which group of young people is the largest, of course, students. And you can use these two words to check the backend of the direct train to see which one is more popular, and it is definitely the better student group. You narrowed your goal again "student plaid skirt".

　　We can also see a prominent feature, which is pleated. Girls who buy skirts know that this is called pleated skirts, so you can shrink it again, called "pleated skirts and student plaid skirts". Also, is this skirt worn in winter or in summer? You can add this too. We can also take advantage of a loophole here. If you are careful, the Korean version of the word is very popular, and the buyer doesn’t know if it is the Korean version. If you write yes, the buyer will say yes. If you can’t explain this kind of thing clearly, take advantage of loopholes. This word is good and it belongs to the public. If you add it, this skirt is still high-waisted, so you can also use the word high-waisted. In this way, the 32 words you want are almost the same, and they are all words that are highly matched with your product. I am just giving an example. This product has many characteristics. You should be good at observing and discovering. Don’t copy the title of a good seller, as it is not suitable for you. For example, you can also add the material of this skirt.

　　Of course, the words you add can be placed in the backend of the express train to test and see the data. When choosing words in the express train, you need to choose them based on many dimensions, such as the relevance, competition, display index, click-through rate and conversion rate of the word. We are just beginning to avoid big words, and we can compete for three-level words for big categories, such as: winter student skirts.

　　Okay, I only provide ideas, there are still many details here, I can't write them in such detail. For example, if we use the search drop-down terms and the market conditions of the business consultant (for new stores have no money, there is no need to buy this service at the beginning), we are novice, just use the direct train backend. After determining the core words of your baby, use the data analysis tool to select words with high click-through rate, high conversion rate and low competition. Add a cold word to arrange and combine it to quickly increase the search weight of core words. Then, the title is detected and optimized through the business keyword analysis tool.