#Laogao E-commerce Newsletter# [May 8 E-commerce Evening News Brief]

      #Laogao E-commerce News# [E-commerce Evening News on May 8] Evening News: Amazon increases the difficulty of opening a store and verify the platform seller's page address; "Duoduo Reading Month" will soon launch a 10 billion subsidy session for parent-child reading materials; Shentong Express: The company is a Hema community group buying partner and is promoting community group buying projects.

      Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. News says Pinduoduo will include branded product GMV in its focus

      According to the report on May 8, according to LatePost, Pinduoduo has included the proportion of branded product sales (GMV) in its focus this year, and winning more brands has become one of the most important tasks of Pinduoduo this year. In the business outlook part of the latest annual report, Pinduoduo removed the "10 billion subsidy" and retained the "development and branding". It is understood that in mid-2020, Pinduoduo's total investment promotion team had more than 400 people, and according to the category division of labor, it was brand investment promotion and industrial belt investment promotion (i.e. white-brand merchant investment promotion). At the beginning of 2020, Pinduoduo set up another 30-person brand investment group in the industry, specializing in attracting large brands, regardless of category. In addition to recruiting horse racing, Pinduoduo also does a variety of A/B tests on the product side to observe which merchant presentation form is more attractive to consumers. (E-commerce News)

2. iMedia: The market size of Chinese brand e-commerce service providers has exceeded 240 billion yuan in 2020

      On May 8, iMedia Consulting issued a statement saying that the new crown epidemic stimulated the accelerated development of online retail, and emerging business forms such as social e-commerce and live e-commerce have changed the online competitive environment. Driven by various factors, brands' demand for e-commerce services has increased, and market opportunities for e-commerce service providers have increased. According to iMedia Consulting data, the Chinese brand e-commerce service market maintained a rapid growth rate, exceeding 200 billion yuan in 2019. In 2020, the market size of China's brand e-commerce service providers reached 240.69 billion yuan, it is expected to reach 295.09 billion yuan in 2021, and it is expected to exceed 360 billion yuan in 2022. (Tianxia Online Business)

3. "Duoduo Reading Month" will launch a special session of 10 billion subsidies for parent-child reading materials

      According to May 8, tomorrow (9th), Pinduoduo's "Duoduo Reading Month" will launch a special session of 10 billion subsidies for parent-child reading materials, and together with many authoritative publishers such as 21st Century Publishing House and CITIC Publishing Group, it will introduce more than 200,000 classic children's picture books for large-scale special subsidies. It is understood that the special subsidy catalogues come from international authoritative children's book awards such as the Newbery Children's Literature Award, the Cadillac Award, and the International Andersen Award. Classic children's books such as "The Mouse", "Hello Lighthouse", and "Incredible Journey" are all included in the list. Some books have a minimum of 6.5 yuan for free shipping after official subsidies. At the same time, many classic works by the national anti-pirated image ambassador and "fairy tale king" Zheng Yuanjie will also be available for a 10 billion subsidy session for reading monthly. (E-commerce News)

4. JD Logistics provides express delivery services for the first China International Consumer Products Expo

      According to May 8, on May 7, the first China International Consumer Products Expo opened grandly in Haikou, Hainan. JD Logistics was invited to attend the conference and set up a comprehensive exhibition area on site to provide express express services such as document delivery, sample delivery, and exhibition removal services for the exhibition. At this Consumer Expo, JD Logistics also set up a comprehensive service exhibition area. With years of deep understanding of supply chain automation, digitalization and intelligence, it will display multi-industry integrated supply chain solutions including the fast-moving consumer goods industry on-site, attracting many participating merchants to further understand the details of the plan. (CCTV News)

5. Kuaishou has established three technology companies in succession, all of which are involved in movie distribution, etc.

      According to the news on May 8, Tianyan Check information showed that on May 6, Beijing Kuai Youran Technology Co., Ltd., Beijing Kuai Xingxing Technology Co., Ltd. and Beijing Kuai Qingxing Technology Co., Ltd. were successively established. The legal representatives were Yinxin, with registered capital of RMB 50 million, and their business scope involved performance brokerage; movie distribution; Internet information services; radio and television program production; engaging in Internet cultural activities, etc. Shareholder information shows that all three companies are wholly owned by Beijing Kuaishou Technology Co., Ltd. (E-commerce News)

Internet news

6. Shentong Express: The company is a Hema community group buying partner and is promoting community group buying projects

      According to May 8, Shentong Express recently stated on the investor interactive platform that the company is a partner of Hema community group buying and is currently promoting community group buying projects in an orderly manner. It is understood that in March this year, Shentong stated that Hema and Shentong Express outlets jointly built grid warehouses, and Shentong, as the operator, provided grid warehouse resources and distribution services. At that time, Wang Wenbin, president of Shentong Express, introduced that Shentong Express had already begun to cooperate with Hema in grid warehouse business in Hunan and Hubei. Through cooperation with Hema, Shentong Express hopes to incubate a new generation of short-chain distribution capabilities, change its distribution model, and meet the needs of community group buying, C2M and other entrepreneurial businesses. (Daily Economic News)

Cross-border newsletter

7. Amazon increases the difficulty of opening a store verification platform seller page address

      On May 8, according to the Consumer News and Business Channel (CNBC), in September last year, Amazon asked third-party sellers to disclose their business names and addresses. In order to ensure that the addresses provided by merchants are true and accurate, Amazon is now mailing postcards to third-party merchants selling goods on its U.S. market to verify their addresses. It is reported that Amazon said in an email that it will provide customers with a safe and trustworthy shopping experience and sales partners, and verification of the address of the seller's profile page is also part of the commitment. Amazon also said that during the verification period, relevant sellers will not be blocked from selling products on the platform. (Sina Technology)

8. From January to April, Henan’s cross-border e-commerce “single window” declared 53.53 million orders increased by 65.3% year-on-year

      According to the latest data on May 8, the latest data showed that from January to April this year, cross-border e-commerce companies in Henan Province applied for 53.53 million orders through the "single window" platform and the value of goods was 5.04 billion yuan, an increase of 65.3% and 67.2% year-on-year, setting a new high in the same period in previous years. It is reported that in recent years, Henan Province's "single window" cross-border e-commerce business has grown rapidly. Statistics show that between 2016 and 2020, its annual application volume surged from 2.1 million orders to 150 million orders, an increase of more than 70 times, and the cumulative application volume reached 263 million orders, ranking among the top in the country in terms of business scale, operational efficiency and service level. (China Radio and Television)

9. Orderchamp, the Dutch B2B e-commerce platform, received 16.5 million euros in Series A financing

      On May 8, according to Yien.com citing foreign media reports, Dutch B2B e-commerce platform Orderchamp completed a 16.5 million euro Series A financing led by venture capital firm Prime Ventures, with existing investors henQ and several angel investors participating. According to the report, the company will use most of the investment brought by the financing to increase its international reach, improve the digital purchasing experience, and further develop technologies, including machine learning and integration with e-commerce software. Public information shows that Orderchamp was founded in 2019 and its service market covers Benelux Economic Alliance, Germany and France. The company is rapidly developing its e-commerce platform and expanding the number of platform brands. (Tencent Technology)

10. Amazon increases the difficulty of opening a store verification platform seller page address

      According to reports, the Consumer News and Business Channel of the United States (CNBC) reportedly said that Amazon is using old-fashioned mailing methods to ensure that sellers on its platform do live where they claim to live.

      Previously, after asking third-party sellers to disclose their business names and addresses in September last year, Amazon is now making sure their addresses are true and accurate. To do this, the company began mailing postcards to third-party merchants selling goods on its U.S. market to verify their addresses, according to an email seen by CNBC.

      It is reported that Amazon said in an email that it will provide customers with a safe and trustworthy shopping experience and sales partners, and verification of the address of the seller's profile page is also part of the commitment. Amazon also said that during the verification period, relevant sellers will not be blocked from selling products on the platform.

      In addition, Amazon has confirmed to CNBC that it began testing new sellers last year, expanding the scope of testing to existing sellers at the beginning of this year, and now plans to further expand the scale. (Sina Finance)