Current location: Home > News > E-commerce Information > Taobao baby describes how to write to improve conversion rate

Taobao baby describes how to write to improve conversion rate

2018-12-28

  What is a details page? The details page is a page that conveys product-related information in the form of mixed pictures and texts. This page contains various elements, text elements, picture elements, and matching designs between text and pictures.

  The description on the baby's details page can give the baby a certain interpretation, telling the user its advantages and why you deserve it. However, many merchants don’t know how to write a description of their baby? Don’t know how to write a description with a high conversion rate?

  Many sellers have this doubt in their daily store management process, that is, my traffic and click data are obviously good, but why can't the sales still be increased?

  The description on the baby details page must convince buyers to increase their sense of trust and enhance their desire for buying the baby. In the description, you must not increase your indifferent attitude, such as if you are not satisfied, you can return the goods. The beauty of the text is endless, and what users like to see is the good side, and they can explain more about the advantages and characteristics of the baby.

  If the baby has a patent or has obtained a certain certificate, it can be uploaded on his or her details page and explained in terms to give people a sense of reality and high-end.

  The details pages are displayed with pictures, so the pictures must be high-definition. If it is a clothing, you can upload a few more sets of matching. After all, people nowadays like to buy complete sets of clothes. It is very troublesome to find a matching piece after buying this one.

  In the early stage of opening a store, the store must have an overall style positioning. In the future, the main pictures and details pages of the new baby will be taken in this style. The editor recommends that everyone take pictures with professional equipment. First, it looks clear and beautiful; second, the picture looks better and can bring users a good visual experience.

  We have also said before that in addition to certain text descriptions on the details page, the details of the baby are also needed. Which places are exclusively customized by merchants or small details of the product? After all, you can’t see every place carefully like in a physical store. Therefore, using pictures to display the details of the baby also gives users a better understanding of the product. Around the detailed picture, use text to explain it in related terms, such as the baby's quality has been strictly controlled by someone, and can withstand the test, etc.

  In addition to the points that should be paid attention to in pictures and details, you can also add related babies to increase the depth access value of the page to reduce the baby's jump rate.

  In fact, if you want to increase the conversion rate of your baby, evaluation is also very important. Now, people will basically decide whether to buy the product based on the evaluation of old customers, or judge whether it is suitable for purchase. Therefore, necessary evaluation management is what merchants need to do.

  Baby's description should highlight the highlights of the product, directly hit the buyer's pain points, resonate with users, and add reasonable prices and positive reviews, then Baby's conversion rate and sales volume will definitely rise sharply. Summary: Start from the above three points, stand from the buyer's perspective, grasp the buyer's psychological needs, imagine where these needs come from, what perspectives are triggered, etc.... Prepare the right medicine, show what the buyer wants, or even exceeds what the buyer wants, and it is no problem to soar in the conversion rate of such a baby details page.


Tags for this article: Back to list
×
×
Privacy Policy
×

Platform Information Submission-Privacy Agreement

· Privacy Policy

No content yet


           

×
Golden Crown Club Membership Application Please do not fill in if your annual turnover is less than 70 million, you are not a corporate decision maker, or a third-party service provider