The 618 Douyin Good Things Festival event has officially come into effect, and all merchants of this type can register!

      The annual 618 is coming, are you starting to prepare?

      In recent years, the power of live streaming sales has been almost unquestionable. In previous years, major e-commerce platforms such as Taobao and JD have been making arrangements early, waiting for the arrival of 618. Whether it is a traditional e-commerce platform or other live broadcast platforms, you need to start preparing early.

      Recently, the 618 Douyin Good Things Festival activities rules have officially come into effect for all merchants, and merchants can prepare themselves according to requirements.

1. Activity time

      618 Douyin Good Things Festival event time:

      May 25, 2021 00:00:00-June 18, 2021 23:59:59

      Note: The platform has the right to adjust the activity time according to the activity situation. Some gameplay activity time and the overall activity time will be reflected in the gameplay description.

2. Registration conditions

      All small store merchants and experts (except for newbies).

      The basic participation conditions are as follows ↓↓↓

1. Report the merchant’s requirements

      • Merchant experience score ≥4.4

      • Merchant's 48H shipment rate in the past 30 days is >83% (except for green plants, virtual, second-hand and jewelry industries)

      •The merchant’s logistics quality return rate is <0.25% in the past 30 days (except for virtual and green planting industries)

      •The 3-minute response rate of Feige on the latest assessment day is ≥80% (merchants can view it through [Doudian Backstage-Customer Service Workbench-Data-Historical Data]). The assessment cycle of this indicator is half a month (the 1st and 16th of each month are the assessment days, and the assessment data value is from the 16th to the last day of each month and the data performance of 1-15th of each month)

      •The merchants open all services of [Free Refunds Not Delivered] and [Free Insurance] during the event.

      •Historical records of punishments for the store and its associated stores for selling counterfeit goods, publishing confusing information, and making improper profits.

      • The store is not in a closed period due to punishment

      •The store is not restricted from participating in marketing activities for other reasons

      Note: Merchants need to meet the above requirements during the investment and event period, otherwise the platform has the right to refuse merchants from participating in the event. If they have participated in the event, the platform may cancel the merchant’s qualification to participate in the event at any time; if the merchant stops using freight before the event begins.

2. Report the requirements of experts

      •The live broadcast content and behavior of experts must strictly abide by platform agreements and rules such as "Live Broadcast Platform Product Sharing Community Standards" and "Douyin Live Broadcasting Code"

      • Experts cannot share goods prohibited in the "Prohibited Information and Management Rules"

      •Meet specific requirements for related activity gameplay

3. Report product requirements

      •The product praise rate in the past 30 days ≥85%

      •The product refund rate in the past 30 days is ≤0.6%

3. Activity play

      There are many ways to play the live broadcast room of 618, which can basically meet the different needs of various merchants. Merchants can choose the gameplay that suits them according to their own conditions.

1. Key live broadcast room

      Participants: Merchants and Experts

      Activity gameplay: The platform matches merchants and experts to create "key live broadcast rooms" and provides operational support for live broadcast rooms that meet the conditions.

2. Theme live broadcast room

      Participants: Merchants and Experts

      Activity gameplay: The platform matches merchants and experts to create a "theme live broadcast room" that conforms to the themes of "childlike innocence", "Happy Summer" and "Dragon Boat Festival", combining live broadcast products with the style of the live broadcast room to enhance the live broadcast atmosphere.

3. Deposit pre-sale live broadcast room

      Participants: Merchants and Experts

      Event gameplay: The platform matches merchants and experts to create a "deposit pre-sale live broadcast room", identify users through deposit pre-sale, and increase sales of live broadcast room during the event. At the same time, the platform provides operational support for live broadcast rooms that meet the conditions.

4. List of popular products

      Participants: Merchant

      Event gameplay: The activity theme list launched by the platform is divided into multiple theme lists such as "6.1 Children's Day hot products list", "6.6 Cool Good Products List", "Dragon Boat Festival Good Products List", "618 hot products list", etc. According to the multi-dimensional data such as product sales volume and praise rate during the event, the top 20 products are selected for display, providing merchants with more opportunities for product exposure.

There are more ways to play live broadcast activities, which I will not list here. Merchants and anchors can choose the most suitable method for their products and gameplay according to the traffic support policies that have been corresponding to the requirements.

      Of course, during the live broadcast event, merchants and anchors need to study and respect the rules of the platform. If the platform reasonably believes that there is a potential risk if the small store bound to the expert account sells counterfeit goods before or during the event period, or if the above situation occurs, the platform has the right to deal with it according to the agreement or rules if the small store bound to the expert account is serious violations such as selling counterfeit goods, or the small store bound to be closed, or the account occurs as described above during the event period, the platform has the right to deal with it according to the agreement or rules.

      There are many ways to play the 618 Douyin Good Things Festival. Choose the right gameplay for yourself, study the corresponding gameplay rules, and speed up the layout of the 618 live broadcast activities, so that this 618 not only makes efforts in traditional Taobao and JD.com, but also gains more traffic and more benefits on live broadcasts.