#Laogao E-commerce Newsletter#[E-commerce Evening News on December 14]

Evening information:

1. Taobao and Tmall have released 5 measures to support the development of small and medium-sized enterprises;

2. The 2022 Taobao annual award was announced;

3. Survey: More than 158 million consumers will shop on Super Saturday this year;

4. Taobao releases a World Cup trend report: Messi's ability to sell goods on Taobao is twice that of Ronaldo;

5. The incentive policy for the three-party service provider of Kuaishou mini program is released...

Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. Taobao releases the World Cup trend report: Messi's ability to sell goods on Taobao is twice that of Ronaldo.

On December 14, Qatar's World Cup semi-finals kicked off, Argentina returned to the World Cup final after eight years, and Taobao released a World Cup trend report as expected. The report mentioned that Argentina is the team that fans support most from beginning to end, and related words have become the hottest team search terms on Taobao, and Messi has become the "number one in the world cup". Messi's Argentina No. 10 football uniform, football shoes, doll blind boxes, etc. are extremely hot. It is reported that Taobao also launched an exclusive venue during the World Cup. (financial)

2. Taobao updates shipping time requirements in areas affected by the epidemic

According to December 14, Taobao today released an announcement on the adjustment of shipping time requirements for areas affected by Taobao's epidemic. The announcement stated that due to the COVID-19 epidemic in some areas, the shipment time of sellers has been affected to varying degrees. In order to help affected sellers spend their time smoothly, Taobao has made special regulations on delivery time. For orders in areas ended due to the epidemic, the goods must be shipped before the deadline of the notice and handed over to the logistics company to pick up the parts. (Taobao Rules Center)

3. JD Hourly New Year’s Goods Festival will start at 8 pm on December 16

On the eve of the New Year’s Day, JD Hour Shopping released two core measures for cooperative merchant brands, new store support plan and joint marketing upgrades, to help cooperative merchant brands seize the sales opportunities of the New Year’s Day and achieve performance growth. According to the relevant person in charge of JD Hour Shopping Marketing, new store support is a major key plan for cooperative merchants this year's New Year's Goods Festival. For newly launched stores, JD.com will launch a special support marketing resource package, covering more than 35,000 new stores, helping high-quality new stores grow rapidly and continuously enrich the platform's product supply and ecology. (Dada Group Blackboard Newspaper)

4. Taobao and Tmall release 5 measures to support the development of small and medium-sized enterprises

On December 14, Taobao and Tmall released five support measures today. In response to sales hinderment, Juhuasuan will launch a special sales event for small and medium-sized enterprises. Taobao Live will provide exclusive traffic support to the live broadcast stores in the industry belt and small and medium-sized anchors. In order to enable small and medium-sized enterprises to accelerate capital turnover, Taobao and Tmall merchants that meet the conditions can enjoy the fast payment service. After the merchant ships the goods, the order can be repaid in 0 accounts, shortening the payment cycle by an average of 7.5 days. Starting from December 12 this year, Taobao and Tmall merchants who meet the conditions can also enjoy a 50% discount on the fast payment processing fee. (Xinmin Daily)

5. The annual Taobao awards announced in 2022

On December 14, Taobao announced its 2022 annual inventory today, with four major awards including "magic shopkeeper", "baby of the year", "art buyer" and "true fragrance bobbo". Since Taobao launched the online solicitation on December 9, it has received enthusiastic nominations from netizens. Finally, Taobao, in conjunction with media and netizens, has determined these four "Taobao best" based on indicators such as product sales, growth rate, and network popularity. Starting from 2020, Taobao will release the top ten annual products of the year every year, and these products are often at the same frequency as the hot events of that year. (IT Home)

Internet news

6. JD.com mobilized the first batch of more than 1,000 couriers from across the country and arrived in Beijing one after another.

On December 14, the first batch of more than 1,000 couriers mobilized by JD.com from across the country have arrived in Beijing one after another this afternoon to provide targeted reinforcements for express delivery and other work in Beijing. It is reported that these more than 1,000 couriers come from 16 provinces and cities across the country, including Shanghai, Guangdong, Shaanxi, Hunan, Fujian, Sichuan, Yunnan, Heilongjiang, Hainan, etc., and gathered within 24 hours and arrived in Beijing one after another through voluntary registration. They will gradually participate in express delivery work in Beijing from the 15th, and hundreds of young men will arrive in Beijing within this week. (JD Blackboard Newspaper)

7. Release of incentive policies for three-party service providers in Kuaishou Mini Program

Incentive cash: Incentive authorization to bind development mini program to write off gmv*1%. Incentive standards: The service provider needs to implement authorization binding of the three-party platform; the calculation caliber of the incentive gmv that month is; no risk control, no brushing orders occur; orders that generate GMV need to be written off and the interface is back-passed; the fee rate of the authorization binding mini program is not less than 2%; local life service providers and mini programs are not included in the incentive; the three-party platform accounting ability development is launched; the specific time of enjoying incentives by the service provider shall be subject to Kuaishou side synchronization. (Kuaishou Open Platform)

8. Survey: More than 158 million consumers will shop on Super Saturday this year

On December 14, the annual consumer survey results of the American Retail Federation and Prosper Insights & Analytics show that more than 158 million consumers will shop on the last Saturday before Christmas, or "Super Saturday." This figure is about 10 million more than the 2021 Super Saturday shopping population, the highest number since the NRF first started tracking this figure in 2016. According to the survey, of the 158.5 million consumers who plan to shop on Super Saturday, 44.1 million (28%) plan to shop in-store, 42.2 million (27%) plan to shop online, and 72.2 million (46%) plan to shop in-store and online at the same time. (Hong Daohai Chat)

Cross-border newsletter

9. News says JD.com lay off 30% of its employees

A spokesperson for JD Indonesia said in a statement that the company's layoffs were to deal with "the challenge of changing business recently." The company guarantees that the affected employees will receive severance payments in accordance with Indonesia's laws and regulations. Previously, there were reports that JD.com was trying to withdraw from Indonesia and Thailand markets, and JD.com suffered heavy losses in both markets and was looking for investors to buy out its stocks in both countries. In response, a spokesperson for JD.com said that there is no news about JD.com withdrawing from Indonesia. It is understood that in the Indonesian market, JD.com mainly competes with Shopee, Tokopedia and Lazada. (Cross-border Southeast Asia)

10. Shopee's 12.12 birthday promotion ends: China's cross-border multi-category products sold 12 times higher than usual

On December 14, Shopee announced that the 12.12 birthday promotion was successfully concluded. Data showed that during Double 12, Shopee Live viewing volume reached a new high of 1.6 billion, and Shopee Prizes game participation exceeded 5 billion. In the Malaysian market, more than 23 million coupons were received. Driven by the overall upward trend, the number of goods sold in cross-border categories in China increased by 12 times compared with usual days, and new cross-border sellers also took advantage of the opportunity to achieve gratifying results, with more than millions of goods sold on the big promotion. On the day of the big sale, the number of goods sold by Cross-border Shopee Mall increased to 7 times on weekdays, and many domestic brands ranked among the hot selling list of Southeast Asian brands in the 12.12. High-priced items such as sports outdoor, men's shoes, audio and video entertainment, computers and accessories were popular. (Financial Network)