Anyone who operates Taobao knows that there is still a certain difference between Taobao search and web search. The main manifestation is that when the seller uploads the products searched on Taobao, they are placed under some specific treasure categories. For example, soy milk maker should be placed under the category of "home appliances"; and belts used for daily use should be placed under the category of "belts/belts/waist chains" under "clothing accessories/belts/hats/scarves". Each product has specific attributes or categories and is also classified.
However, although Taobao gives the convenience of searching for products, there are still many categories and classification requirements. For example, this is the supermarket warehouse and shelf booth. For convenience, a type of goods in the warehouse can only be placed in the same place, while a type of goods in the shelves and booths can be placed in multiple shelves: that is, it can be placed on the counter for special offers, or on the counter where normal products are located.
Therefore, the front-end category where the product is located changes from time to time with the season, promotion, and market popularity, while the back-end category that facilitates sellers to upload and manage products is basically constant and will only change once a long time. So what work do we need to do to increase the store traffic and bring store sales?
1. You need to have skills in choosing the attributes of Taobao baby categories.
Many sellers know that some babies are actually very applicable and can be placed in multiple categories at the same time. In this case, it is recommended that everyone try to place their babies in popular categories and not pile up their babies in precisely matched categories. This is not very helpful for searching for natural traffic. In addition, the quality of the keywords of babies is greatly affected by the selected category. Therefore, when choosing a category, everyone should consider them comprehensively based on the dual factors of search and direct train;
2. Refine selling points and create baby details pages. To increase sales volume is to create hot-selling products. The main picture design should be creative and pursue real photos. There is an essential difference between real photos and imaginary pictures, and real photos are more realistic and textured. Whether it is the overall effect or color, it can eliminate customers' concerns about the physical quality of the product. Therefore, using real photos is an effective way to improve conversion rate. But real shots alone are not enough. The baby details page is not that simple. At the same time, we must highlight the selling points. Pictures contrast with text.
3. When filling in the attributes of the baby category, be sure to be accurate and complete.
There are many buyers shopping online, and the search behaviors are even more diverse, which brings a lot of potential long-tail search value to attributes. For example, if a buyer directly searches for "dresses", the competition may reach millions of babies, and your baby's dress may not even have the opportunity to show it. However, if the buyer checks the style of the college style and slim elements in the search conditions, then there may be fewer competing babies. At this time, your baby will have the opportunity to show it to the buyer, and the display of the express train is closely related to the attributes selected by the buyer. Therefore, filling in the complete attributes plays an important role in promoting the express train.
4. Grasp the overall design style of the store. After working for a long time, a strong store has its own brand tone and store tone. Therefore, in terms of the style of the store page, it should be consistent with the baby's style. Let customers think of the layout of the store from any baby’s page. Gradually form the brand tone of your own store. Increase the charm and brand sense of the store itself. Enhance customers' sense of trust. This is true for big brands today, and consumers have gradually formed such an idea. Consumers do not have to worry about the quality and after-sales service of branded products. As a result, sales volume is increasing steadily.
5. Provide after-sales service to improve the buyer's experience. In terms of after-sales service, we can improve customer shopping experience satisfaction through positive reviews, buyer shows and improving customer service services. This not only captures the hearts of old customers. At the same time, it also improves the store's dynamic scores. It is very beneficial for stores, and Taobao will also give stores more traffic and display opportunities. Therefore, remember that customers are God. If done well, it will increase sales.
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