You must know how to seize the latest traffic trends on Taobao!

      As we all know, Taobao Buying has been online for a while, and a large number of creators have gathered. It is reported that in order to increase support for content creators, Taobao launched the "Taobao Photosynthesis Platform", which can help creators enjoy the fun of creating and make better works. If you want to have a deeper understanding of the "Taobao Photosynthesis Platform", if you want to know how to enter and open an account, and where to log in, please read it down as soon as possible.

1. What is the relationship between Taobao photosynthetic platform and shopping?

      The content published by the creator on Taobao Photosynthesis platform will have the opportunity to show it while shopping on Taobao after the platform is approved.

2. What kind of account can be logged into Taobao Photosynthesis platform?

      Taobao Tmall merchants, merchant sub-accounts, Taobao users, and brand accounts can all log in to Taobao Photosynthesis platform.

3. How to log in to the photosynthetic platform?

      After the user logs into the Taobao Photosynthesis Platform (https://guanghe.taobao.com/), he can choose to log in to enter the creator platform and organization platform according to different identities.

      (1) If you are an expert or a merchant who wants to publish content on the creator platform, you can enter the creator platform from the "Open Now" and "Creator Service" entrance on the homepage of Taobao Photosynthesis Platform.

      (2) If you are an institution, you can enter the institution platform from the "Institutional Services" entrance on the homepage of Taobao Photosynthesis Platform.

4. What are the precautions for creators to settle in?

      In order to ensure that the subsequent Taobao content community (Shopping & Live Broadcast) creators convey to the unified mind of the user, the creators will unify their personal information (including nicknames and avatars) when logging in to the photosynthetic platform and enter the personal information confirmation process.

(1) Experts:

      After confirmation, the new personal information will be displayed on the browsing and personal homepage. If the personal information you are currently selected is inconsistent with the live broadcast room, the personal information you selected this time will take effect in April.

(2) Taobao merchants:

      After confirmation, the new personal information will be displayed on the browsing and personal homepage. If the personal information you are currently selected is inconsistent with the nickname of the live broadcast room, the personal information you selected will take effect in April; the new personal information will not affect the display of the information in the store.

(3) Tmall merchants:

      In order to convey the unified brand and official mind given to users by Tmall merchants, the new personal information of Tmall merchants will be uniformly named based on the name of the Tmall store, so once confirmed, it will not support re-modification;

      The specific specifications are as follows: flagship store (brand name + Tmall official), specialty store/specialty store (remove the word "shop" in the store name)

      For example: XXXX official flagship store, the subsequent nickname is: XXXX Tmall official.

      That’s all for today’s sharing. If you want to know more about Taobao, JD.com, and Pinduoduo trends and practical information, don’t want to miss the e-commerce bigwig exchange meeting, e-commerce knowledge training camp, and e-commerce resource matching conference. Remember to follow me!