The purpose of creating hot products is to increase the sales, conversion rate and DSR of the store. After creating hot products, it can also increase the exposure rate for the store, creating a strong foundation for the store's traffic source, and at the same time it will also drive the store's natural traffic. The life cycle of hot products in the online store starts from an online store, and there is a process for a hot product from birth to birth.
1. Import period
When the product is just on the shelves, there is no need to invest too much energy in the implementation and ensure the fundamental traffic; the key is to ensure that the investment is accurate enough and strive to improve the conversion rate.
2. Growth period
Introduce more traffic and gradually increase the implementation efforts; increase the implementation efforts of direct trains, and appropriately select drilling exhibitions and sales tycoons; the key is efficiency.
3. The general trend period
We need to push more traffic and introduce promotional methods; we need to direct traffic on hot products to other treasures in the store that are in the introduction and growth stages, and drive related sales as much as possible.
4. Recession period
Taobao's development speed is 5 times that of offline products, so the life cycle of popular products will be much shorter than offline products. Demand to start discovering new hits.
