The traffic on Taobao homepage is not very popular, what skills are not mastered

　　Traffic has always been a concern and difficult thing for our sellers to deal with, especially in recent years, with the increase in traffic entrances, the search traffic has declined sharply, making search traffic more difficult to obtain. If you don’t spend money to attract search traffic, it will become quite embarrassing.

　　Each category is different, such as the beauty category. When you initially operate the homepage, you manually intervene more than a dozen orders in the early stage, not searching, but mainly doing evaluations. Then we can directly intervene in the homepage. As long as we increase the number of orders on the homepage of Taobao, make a spiral growth, and then match a main picture with porridge moss (the one who plays the edge ball), we can bring up the traffic on the homepage.

　　As Taobao's audit system is becoming more and more perfect, the beauty and makeup category is definitely not able to operate like this now. In fact, the distribution of traffic on Taobao homepages is different between sub-categories. Many people play the edge ball to amplify the effects of beauty and makeup, which makes the shopping experience very poor for consumers.

　　Let’s first understand the traffic composition of beauty and makeup categories. In fact, the traffic distribution of different third-level categories is different, and the traffic composition of each explosive link is also different. When we make any product, we must be clear about the traffic composition of the sub-category we are in. Some categories have very little traffic, so it is difficult to explode when operating the home page in this way.

　　We need to operate based on the traffic structure and the proportion of mobile Taobao homepage traffic. For example, the third-level category we are currently in is exploding the homepage link. Its homepage traffic is 50,000 and search traffic is only one or two thousand. So there is no need to do a lot of search traffic in the early stage, maybe a few hundred, maybe you can operate the homepage directly.

　　In the same beauty category, you are in other sub-categories and find that the top-first babies are mainly search traffic, which means that the homepage traffic distribution is not much. In this case, how to operate, there will not be a lot of homepage traffic.

　　For the subcategory of women's plus-sweat sweaters, the maximum homepage traffic for the entire plus-sweat sweaters this year is only tens of thousands, and it is difficult to explode homepage traffic of hundreds of thousands. Now we search for sweaters or sweaters (with velvet styles) accounts for one-third of the top 500 babies on Taobao, and like last year, there may not be even one-tenth. This also shows that traffic is broken down. When a market matures and improves, Taobao does not need to divert traffic to this category, but will lead to another category or another market.

　　The reason is the problem of Taobao's general direction. The general direction determines our operation direction. It is difficult to get homepage traffic without selecting the right sub-category. Therefore, we must always pay attention to the distribution of Taobao homepage traffic in each category under the first-level category. At the same time, we must also subdivided it into products. You can view it from the traffic ranking list. (Try to see more and see 100 new categories that are missing).

　　Summary: 1. Not choosing the right category and product category is a general problem; 2. The search traffic is not done enough. For categories with relatively high search requirements, it may interfere with the homepage without doing much in the early search traffic, which will affect the explosion of the homepage or for categories with very low search requirements. Too much search in the early stage, either being investigated or too much search in the early stage affects the explosion of the homepage.

　　Another important issue is the labeling problem. If there is no precise marking and control of conversion in the early stage, intervening in the homepage too early or too late will affect the explosion of homepage traffic. We need to find a balance point. The most important thing about targeting is click rate. If you want to continuously obtain targeted traffic, you need to maintain a high click rate. Of course, this click rate is not a reference keyword, it only compares the targeted channels, so it is generally lower than the click rate of keywords. This is normal. In targeting, the conversion rate is not that important. However, if your click rate is low, it will basically be difficult for you to obtain targeted traffic the next day. Therefore, before doing targeted traffic, you must first test the car map.