What are the ways to improve the traffic of Taobao?

　　The "Guess You Like" section after the revision of Taobao Mobile in 2018 has become the second largest traffic channel outside of search. Many sellers and friends are trying every means to get more traffic. Faced with the low traffic of Taobao Home Stores, what are the fast ways to improve them? Today we will learn more about it.

　　How to increase your traffic? A few tips for proclaiming a name

　　1. Basic filtering

　　Filter out sensitive categories (example: underwear), those containing discomfort pictures (example: pornographic, nausea, indecent, horror), stores that have cheating (selling fakes, brushing orders, false advertising, imitating official vision, etc.)

　　2. Material Center

　　Scene pictures, Taobao white background pictures, transparent pictures (when investing in some venues, you can automatically paste the pictures on the venue through the AI ​​engine, so that you can get the front desk traffic), recommendation reasons, service tags, discount reasons, and discounts (can be operated by the marketing center). The main purpose is to improve conversion rate. (Recommendation reasons, service tags, and discount reasons are displayed in the same place. As for sorting, they will be given priority based on user interests)

　　3. Release baby

　　Enrich the title, fill in the correct categories, brands, etc., so that the recommendation engine can know who to show the product.

　　4. Direct train

　　By placing data iterative optimization, the golden tool to optimize conversion rate can achieve the magnification and recommendation effect.

　　How to improve conversion by Taobao mobile phone

　　1. Material information

　　Improve the main picture, psoriasis-free scene picture, recommendation reasons and other materials.

　　2. Product information

　　Fill in the category, attribute, brand, model and other information.

　　3. Title Optimization

　　User needs: refer to the search box to pull down recommendations to see what users search for more; or look at the hot search terms for business consultants.

　　Industry competition: When big words are very competitive, it may be better to match some accurate words with blue oceans.

　　Word grouping rules (the following is for reference only): high click-through words + brand + attributes + related words + supplementary words. (If the word count is not enough, consider presenting a part in the main picture)

　　4. Improve Taobao baby details

　　Vision: Products, services, brands, and core selling points need to be presented.

　　Benefit Points: You can set up a series of marketing activities on the interest point, such as gift activities and discount activities.

　　Endorsement: agency certificate, procurement certificate, spokesperson, user praise, etc.

　　Reputation: Evaluate and ask everyone (be sure to eliminate 0 replies).

　　5. Customer service acceptance

　　Standard: Customer service reception process and speech to ensure service quality and information are fully conveyed.

　　Behavior: Recommend store activities + urge orders + recommend more products to guide evaluation, collection, and word-of-mouth dissemination.

　　Efficiency: Automatic reply, keyword reply to improve efficiency.

　　In fact, in Taobao operations, you may think that you like it is a Taobao recommendation engine. The principles of recommendation engines and search engines are basically the same. So if you want to get more traffic you like, we need to summarize the search rules and Taobao store rules, so that we can better operate the store and apply knowledge to store operations.