#Laogao E-commerce Newsletter#[E-commerce Evening News on October 26]

Evening information: Taobao customer real-time data on Double 11 is launched; Tmall Double 11 express delivery company starts the snatch mode of people snatching the people. The monthly salary of the 11th is over 10,000 yuan to get the door-to-door delivery capacity; New list: Simba’s Double 11 premiere estimated sales of more than 2.7 billion; eBay UK site: sellers must comply with the safety requirements of buttons and coin batteries; TikTok Shop will start the Black Five promotion on November 21...

Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. Taobao customer real-time data large screen is launched on Double 11

According to October 26, in order to help Taobao customers and investment team leaders better prepare for this Tmall Double 11 promotion, Taobao customers’ real-time data screen will be launched. According to reports, the data large screen not only provides "today's real-time data" updated in seconds, but also allows you to independently select data for a certain day during the promotion period to view it. You can pay attention to the data progress of the entire cycle of Double 11 anytime and anywhere, providing important guidance and reference for achieving the overall goal. (E-commerce News)

2. Tmall Double 11 express company starts the snatch model of people-grabbing. The monthly salary of the 10,000 yuan will be used to get the door-to-door delivery capacity.

According to October 26, at 8 pm on October 24, the first wave of pre-sales of Tmall Double 11 has been launched. The National Express Association organized a coordination mobilization meeting for express service guarantee work on October 25. Major express companies have also offered better salary conditions to attract transportation capacity and started a war of snatching people. It is understood that in addition to replenishing warehouse personnel on Double 11, the number of short-term employment in express distribution centers and distribution will reach 100,000. According to the conditions issued by the cainiao, a delivery person can earn a monthly salary of 10,000 yuan during Double 11. (E-commerce News)

3. Kuaishou E-commerce revised the "Kuaishou Store Good Luck Management Rules" and will take effect on November 1st

On October 26, Kuaishou E-commerce revised the "Kuaishou Store Good Luck Management Rules". The core change of this revision is for merchants to enable the access standard for Good Luck Function from "Small Shopping Experience Star Rating 4.0 and above" to "Small Shopping Experience Score 4.40 and above". In addition, the value of the merchant/carrying expert’s prize distribution to the same user on a single live broadcast shall not exceed 50,000 yuan. If the prize includes the right to use, the expert must clearly state the allowable usage time and the market value within a specific time limit. It is reported that the rules were first released on December 1, 2021, revised on October 25, 2022, and will come into effect on November 1, 2022. (E-commerce News)

4. New list: Simba's Double 11 premiere is estimated to have sales of over 2.7 billion

On October 26, relying on Xinbang's full-scene AI data platform "Xinkuai", Xinbang launched the Kuaishou fan list, and the statistics cycle is from October 17, 2022 to October 23, 2022. "Simba" ranked first on the fan list this week, with more than 2.24 million fans in a week, with a fan increase of 3.9%. On October 22, Simba officially started the first live broadcast on Double 11. Xinkuai data showed that the entire live broadcast brought more than 2.7 billion yuan. During the statistical cycle, the account conducted two live broadcasts, with cumulative sales exceeding 8.5 million. It was announced that it would start a live broadcast of "spending 100 million" on Kuaishou on October 28. (E-commerce News)

Internet news

5. What is worth buying to become a marketing partner for Lego Double 11

October 26th news, Recently, What is Worth Buy announced that it has reached a cooperation with the well-known toy brand LEGO to provide content planting and marketing services for Lego Tmall and JD stores in the upcoming Double 11. This is also what is worth buying with Lego once again at an important consumer node after last Christmas season. Industry editors have compiled store discount mechanisms, main products and brand new products to facilitate consumers' understanding of Lego products and plant grass in advance. At the same time, the site will also provide users with purchasing guidance through various and complete grass planting content such as hot product lists, award-winning comments, short videos, etc. (E-commerce News)

6. "Rabbit Head Mom" ​​fights Double 11 again. The person in charge said that he is fully prepared

According to reports on October 26, after the September Miya App officially stopped its services, its founder and CEO Liu Nan's focus on its own brand has completely shifted to the "Rabbit Head Mom". Liu Nan said this is the second time that the "Rabbit Head Mom" ​​has participated in Double 11, and the company is fully prepared. The company cooperated with Tmall U on the Tmall side to attract popularity in advance. At the same time, it calibrated the delivery strategy, re-selected the crowd label, and optimized it from the search and recommendation ends. Since then, the company plans to invest 30 million in R&D funds to increase the investment ratio in independent component research and development, so as to further stabilize the market. (E-commerce News)

Cross-border newsletter

7. Amazon announces the launch of a new payment method Venmo provides more payment options

On October 26, Amazon recently announced that it will begin providing Venmo as a payment method for customers on Amazon’s web pages and applications, which will provide customers with more payment options. Amazon will also offer another store to the Venmo community, allowing customers to purchase holiday gifts using their Venmo account. Venmo has recently launched to some Amazon customers and will be available to all U.S. customers by Black Friday. After adding an account, customers can choose Venmo as payment option at checkout. (E-commerce News)

8. eBay UK site: Sellers must comply with buttons and coin battery safety requirements

On October 26, eBay UK station recently issued an announcement stating that sellers selling button and coin batteries on their platform must comply with the safety requirements of British button and coin batteries. According to reports, button and coin batteries are mainly used to power daily consumption and household products, such as watches, car keychains, remote controls and children's toys. Due to its small size, this type of product is easily swallowed by toddlers and leads to health problems or death. Sellers sell products that contain buttons or coin batteries. Please check the UK buttons and coin battery safety requirements PAS 7055 to ensure that the product meets safety standards before it is launched. (E-commerce News)

9. TikTok Shop will launch Black Five promotions on November 21

According to October 26, TikTok Shop will soon launch a Black Five promotion event. This platform will link up the promotion resources of the four countries of the United Kingdom, Malaysia, Singapore and the Philippines to further enrich the marketing gameplay of the event and promote the seller's business to explode. The official period of this promotion is from November 21 to November 28, of which, November 25 is Black Friday, and November 28 is Cyber ​​Monday. In key live broadcast rooms, merchants and experts must meet the registration requirements, and the operation manager will invite them to complete the GMV targets specified during the event. The platform will provide traffic/coupons/dissemination resources and other rights. (E-commerce News)

10. Visa's fourth quarter financial report this year: Cross-border transaction volume increased by 36% year-on-year

On October 26, Visa announced its financial results for the fourth quarter and full year of 2022. According to the financial report, Visa's fourth-quarter revenue increased by 19% year-on-year to US$7.787 billion. Under Non-GAAP accounting standards, net profit was US$4.091 billion, a year-on-year increase of 16%. Visa's cross-border transaction volume increased by 36% year-on-year in the quarter. Visa said the company's fourth-quarter profit growth was once again due to increased usage of its global payment network. (E-commerce News)