E-commerce operation | Shop crowd label optimization techniques

　　In 2018, traffic is the king of traffic, traffic can be said to be the lifeblood of a store. For a store, there is nothing without traffic. It can be said that traffic is the standard for measuring the life and death of a store.

　　Similarly, every Taobao store has its own population tag. Simply put, where you are from, which age, and who have personality come to this store, this type of population will become the population tag of the store. Therefore, a fixed population tag is very accurate for traffic diversion. Once the population tag is chaotic, the traffic will begin to be messy and the store conversion rate will also decrease. Therefore, the population tag needs to be optimized frequently. So how should the population tag of the Taobao store be optimized?

　　We need to clarify one or two points. What we want to introduce is precise crowd traffic and optimize the store’s personalized label. That is to say, ours is to introduce traffic with precise crowd tags, and this accuracy is in line with the standards of our store’s personalized labels. Here, traffic diversion is just a means, and strengthening the store’s personalized labels is the goal. What we need to briefly talk about here is what optimization operation links we can strengthen the label.

　　1. Product category planning and price positioning

　　The product category and price positioning are actually a cliché. There are thousands of Taobao categories. You cannot put clothing categories under the food category. This will cause disorder in the crowd and it is quite inconvenient to manage it yourself. In certain circumstances, the store will increase the product-related sales in products for the same type, and the price is also a factor. Prices that are sometimes high and sometimes low will be offensive.

　　2. Visual presentation effect of product and photo style page

　　Because everyone has an aesthetic style that fails to pass, it creates the characteristics of Taobao's unique personality. For products, everyone has different ideas and opinions, so it is difficult to satisfy everyone's senses. Therefore, if you cannot satisfy everyone, you can only satisfy a certain group of people. For example, if you are making children's products, you should always make children's products and do not have elderly products. In this way, you will add personalized labels to the store from the source, and introduce accurate population traffic.

　　3. Relevance of baby title combination and attribute filling

　　There is no need to say more about Taobao title combination. It follows the principles of category relevance, attribute relevance, keyword relevance and main picture relevance. There is only one purpose of doing these, that is, let Taobao help you promote. The Taobao system will recommend products to you based on the relevance of your title. Therefore, the better the title optimization, the more accurate the crowd label, which is also a key link in optimizing personalized crowd labels.

　　4. Store CRM maintenance and resource utilization

　　It is also the top priority to attract old customers. The repurchase rate of old customers is a very important indicator for Taobao stores. The reason why many stores can explode in the short term is because they use the resource of old customers well. Of course, there are also skills in how to use old customers. Improper operation can easily cause disgust among everyone, and it is easy to touch Taobao's high-voltage line and backfire.

　　5. Lay out Taobao paid traffic channels

　　This is operated from the perspective of traffic diversion. First of all, we understand that there are many types of traffic diversion channels on Taobao, but the more important channels are search traffic in free traffic, homepage traffic, paid promotion direct trains, drilling and exhibition Taobao customer traffic, as well as Taobao official activities such as Juhuasuan, Taobao rush purchases, and daily special offers.

　　After optimizing the layout of the above traffic channels, the crowd label will naturally be optimized. Now the crowd has become a core of Taobao, and its position in future Taobao operations will become higher and higher. Now the overall traffic of Taobao is almost at an upper limit. How to refine the existing traffic and inject new momentum and new ways of playing is the future trend, so crowd labeling is a task we have to understand in the future.