How to optimize tags and improve homepage traffic in 2018

　　In 2018, with the continuous revision of Taobao homepages, traffic has also increased to a certain extent. Recently, the proportion of the "Guess Store Likes" section has become more and more widespread. Store traffic has been found to be more and more traffic from Taobao homepages. So sellers need to pay attention to the importance of labels!

　　1. How to choose Taobao baby?

　　For a new store, 70% of the energy in the early stage should be devoted to selection. The selection and positioning of the baby is the basis for introducing traffic, and the selection here should be greater than efforts.

　　Sellers should choose as many as possible, with fewer online babies (low competition); search for "high-quality babies" with high popularity.

　　Seller friends want to choose some babies and keywords whose search popularity is relatively high, but the number of online babies is lower than that of search popularity. The fewer online babies, the better.

　　In this way, the seller's friends' babies have more advantages in the entire category and have less competition; especially as a new store, there are no resources or old customers in the early stage, and seller's friends can only find some categories that are easier to do. Compared with the trolley box category, the number of online babies is much higher than the search popularity. For such categories, as a new store in the early stage, there is no price advantage or resource advantage, so it is not recommended to choose such categories. Of course, if the store has a very powerful Internet celebrity team that can sell thousands of pieces a day.

　　2. Select keywords based on attributes

　　For a baby, especially the new model, when judging the label of a single item, the search traffic mainly uses a keyword and the attributes of the baby to judge. The search engine system likes the most is "unity of labels".

　　Friends can see that this baby is suitable for young people, and the baby style is business style, 14-inch computer bag, backpack, and gender. Based on these attribute values, the Taobao system will give the seller's friend a label dimension, which can also be understood as the tags created by this baby are: computer bag, shoulders, youth, men, and business. This belongs to the 5 label dimensions, because when a seller friend launches a new baby, try to maximize the attribute value and fill in the complete attribute value, so as to make the baby's attribute value more dimensions and strengthen the baby label. If the keywords containing attribute words in the title are equivalent to strengthening the baby label, but on the contrary, if the keywords and attribute keywords in the title do not match the keywords of middle-aged and elderly, single rooms, and female in the title are not in line with the attribute keywords, it will have a weakening effect.

　　3. Determine which type of people are looking for the baby?

　　Only by knowing yourself and your enemy can you never lose your battle. Before making a new model, sellers should analyze the store population, but how do you determine which type of buyer needs the baby?

　　(1) Clarify the location of Taobao store and baby positioning.

　　(2) Accurate service and positioning of shops and babies has always been a buyer.

　　(3) Deeply explore the needs of the crowd.

　　4. Golden title

　　Do a good job in gold titles and pursue 3 and 4 principles: the higher the search popularity, the better, the less competition, the better, the higher the conversion rate, the better, the consistent title attributes,

　　Remove duplicate words and spaces, and do not use unauthorized brand words.

　　Sellers can also use some hot-selling words, seasonal words, etc. based on recent hot-selling words, search drop-down boxes, word selection assistants, etc.

　　Basically, through the above points, the store’s Taobao homepage traffic will increase. If the old fans maintain it better during the store operation period, they can use old customer marketing to do an old customer buyer show, and open some direct trains to guess the store’s favorite directions, then this treasure will be like a tiger.