How do novice Taobao sellers choose hot products and create hot products!

　　Today, when Taobao is becoming increasingly difficult to do, small and medium-sized sellers are constantly seeking methods and techniques to absorb traffic and create popular products to improve store product conversion rates. Unfortunately, the more you want, the harder you can get. In addition, there are all kinds of courseware and e-books on how to absorb traffic and create popular products on the Internet, most of which are just superficial or just about fixed points to share. Therefore, it is difficult for small and medium-sized sellers to absorb practical things.

　　A hot product not only increases the sales of this baby, but also drives the sales of other babies in the store. For novice shopkeepers, choosing the wrong baby means choosing the wrong direction. So today we will explain how to choose popular products from five directions!

　　1. Market category analysis

　　My friend had discussed with me that I wanted to open a Taobao store by myself. At the beginning, I thought about selling treasures that could control the source of Taobao. In the end, I thought it would be better to see which category of treasures I wanted to make first.

　　1. Infinite in the life of buyers

　　Many people want to open a women's clothing store because food, clothing, housing and transportation will never be depressed. The clothing industry is seasonal and often starts to consider summer treasures when it is still spring.

　　2. What the buyer likes

　　For example, the food industry. I always bought a small sausage before. Everyone knows that sausage is a snack that families buy every day. This small sausage packaging bag is independently packaged about 4 cm in length and width. This kind of daily casual snack is very convenient and delicious whether it is going out to play, carry it at work or staying at home. This is the food that was popular in the entire office before.

　　2. Audience segmentation

　　After deciding on the category, you must start considering the target population. You need to choose a food that everyone may buy from the many foods in the store based on these groups. Or if you buy other foods while buying them, then this food is a hot product in the store.

　　3. Analysis of big data of category TOP brand

　　After you have set the category, what you still need to do is to analyze the brand of this category. In addition to understanding yourself, the more important thing is to understand and analyze your opponent. Track your competitors' daily data changes, sales, collections, reviews, conversion rates, prices, shipping strategies, and discount strategies.

　　The buyer's purchase time, purchase amount, and quantity can analyze the competitor's buyer viscosity and repurchase rate. Many stores rely on old buyers to form large-scale sales, especially cosmetics that require regular purchases. The analysis of a single baby is incomplete. The extraction of the transaction records of buyers in the whole store can see more objectively how many loyal buyers there are in this store. Pay more attention to changes in store data, insist on looking at the data and analyzing it, analyze what you are useful from the other party's data, and apply it to your own store.

　　4. Analysis of TOP Baby in Brand Stores

　　1. Price control

　　After finding a brand store of the same category as you, you need to analyze the popular babies in these stores. A store’s hottest baby is often not the most expensive, but the most cost-effective. What people need most is things that are cheap and cheap, so the price must be controlled well, because low prices will often attract traffic.

　　2. Analysis of baby style

　　Look at what style of treasures are among the top treasures in the same style. Compare with mature brands like eggs and stones, which often won’t succeed. It is recommended to choose a baby with less competition in the current style, which will have more advantages.

　　3. Keyword editing

　　It is very important to see how the keywords of competitor hot products are edited. For small and medium-sized sellers, there is not much capital investment, and they want to obtain free traffic, so they need to query the search terms in the market to make the title.

　　5. Buyer feedback analysis

　　The quality of a baby is very important. Only when the baby is attracted can someone want to buy it. Only when the quality is guaranteed and after-sales service is good can someone dare to buy it. We hope that the buyer is sticky. This baby is here to buy it, and the next baby is here, and will even introduce friends to buy it here. Therefore, the feedback analysis of buyers is also very important, which can maintain old buyers while bringing new buyers. Therefore, from the feedback from the buyer's purchasing power, we analyze which treasure is purchased more times and has a large repeat purchase rate. This is a treasure with the quality of hot products. The treasure that users need most is that the store can promote hot products.

　　In short, to build a good store, it is not only possible to rely on you to do the basic work well, but you must find ways to create hot products through various skills and methods to increase the conversion and weight of the store.