How to quickly break 0 new products on old stores

　　Many new products in Taobao stores will face three problems: no traffic, no reputation, and no consumption foundation, which will encounter many problems during specific operations.

　　For example, when you have no basic data during paid marketing, you cannot make good predictions of the results; when you are free marketing, you gain very little because the new products lack traffic.

　　Let me tell you how to break the new products of old stores. Compared with new stores, it is easier to break the new products of old stores that have accumulated a certain number of old customers.

　　1. Maintain old customers

　　In stores where old customers already have old customers, old customers are undoubtedly the best tool to break the new products. Why do I say that? Because old customers have purchased products and are familiar with our products, especially those that have been purchased repeatedly, which shows that we have established a good trust between us and our customers. As long as we give old customers some discounts and concessions, many old customers are particularly happy to experiment with purchasing new products.

　　2. Recommendations among popular products

　　We all know that there are contact-related settings in the store. We can launch a new product with a heart-to-heart price, and contact-related recommendations for popular products. However, when we choose, we should choose new products that can be mobilized by hot products. When mobilizing new products, related products must be related products, such as a hot product with free shipping of 19 yuan, which cannot be mobilized for those high-end products with higher cost. For other new products that mobilize hot products, there must be the same target group as hot products.

　　3. Preheat new products in advance

　　Specially customize a set of old customers' concessions plan, calculate the amount of budget concessions, etc. Then show preheating exercise in the store banner. You can also notify old customers of new products in advance through text messages. Copywriting is similar to a certain store giving back to old customers, 30% off for new products pre-orders, etc. Let old customers know that we have a new campaign. Then set up good products for exercise. The new product of old customers breaks zero and is completed quickly.

　　4. Taobao customer recommends new products

　　You can set a relatively high commission to attract Taobao customers to automatically recommend our new products. Taobao customers recommend products to earn commissions. We just need to increase the commission and there will be many Taobao customers willing to do tasks. This approach also applies to new stores.

　　Because there is no transaction volume, buyers will naturally have doubts about the quality of the product. No matter what method is used above, or to increase the final purchase impulse for the buyer, it is particularly important to be able to reflect the quality of the product.