The store traffic is high and the sales are low. The problem is that your details page has low conversion rate!

　　Taobao store operation is a big concept. In fact, we need to do a lot of content optimization, such as product selection, listing, optimization, etc. Many people will find that after Taobao products are launched, they have traffic, but sales cannot be raised for a long time, so this may be the problem on the details page. Today I will tell you how to do a good job of details to improve our transformation.

　　Taobao details page size

　　The purpose of creating a detailed page is to publish it to the computer and wireless terminals. At this time, we need to know the sizes required for these two ports.

　　1. Computer

　　The picture width on the computer is 750px (790px for Tmall), and the height is unlimited. (It is generally not recommended to be too long here, as it can easily cause lag when the buyer opens the page.) The image size is less than 3mb and supports jpg, jpeg, and png formats.

　　2. Wireless terminal

　　The width of the image on the wireless side is also recommended to be 750px, and the height is less than 1546px. The size of the image is less than 2560kb.

　　3. Things to note

　　If the width and height of the picture uploaded directly on the computer exceed the limit, the system will adjust it according to proportion, and the picture may be deformed. It is recommended to adjust the width and height when uploading. The system will not be modified if the limit is not exceeded.

　　The title is to attract traffic for our products, so the details determine whether our products can attract customers and make transactions.

　　What do we need for a detailed information? We can think from the perspective of others. If I were a buyer, what would I know in this detailed information?

　　1. Taobao non-standard products pay attention to appearance.

　　Generally, non-standard products are such as clothes, bags, etc. These buyers will pay more attention to packaging, styles, etc. Then our details page can focus on displaying these selling points. We can show more scenes. Show the full view of what customers want to know.

　　Standard products focus on functionality. Here we can refine them into Taobao selling points. For example, Xiaomi’s electric kettle, he is not going to briefly summarize what I am an electric kettle. He expressed it in one sentence that my electric kettle is very safe and hygienic. Therefore, when our standard products are refined, they will extract their own selling points and summarize them in one sentence, which is simple and clear.

　　2. Details

　　Buyers must know their details when purchasing products. For example, in the picture below, the seller here uses a picture to show the waist-hugging design of this skirt. Of course, we need more details to display here. For standard products, we can show the usage method, operation method, usage environment, etc. in detail, so that buyers can further understand our products.

　　3. Specifications

　　The specifications here are the size, material, etc. of the product must be displayed on the details page. This is to allow buyers to have an understanding of the basics of the product and let buyers know the materials used for our products. Also, is the size the buyer needs? As shown in the picture below, the seller wrote about the product material in detail and how to wash and maintain this material.

　　4. Comparison

　　If the product has a difference between pre- and post-upgrade, you can place two comparison pictures of pre- and post-upgrade in the details page. Don't use comparison pictures with similar products here.

　　5. Positive reviews

　　After the baby has a certain sales volume and evaluation, you can give a good review and put it in the details page, which can enhance the buyer's sense of trust. Take a screen in the evaluation and put it in the details.

　　If you don’t know what details you want to display in the details, you can check the reviews and ask everyone, see what issues the buyer cares about, collect the questions and put them in the details, so that the buyer has a more comprehensive understanding.

　　Taobao details pages are the key to promoting store transactions. If the details page is not optimized enough, no matter how much traffic is, we will be wasted. Therefore, if we want a high conversion rate, then optimizing the details page is a key step. Only by making a good detailed page can we increase traffic while bringing sales.