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What should I do if I can’t do black search? Give some small suggestions to discuss!

2019-11-07

  Recently, some people have always done a good job in searches, and some people have not done well enough. The time was tight when I analyzed last time, so I missed a few points. I will add it today - next!

  1. The search traffic has not been increased to a certain extent!

  There are two main reasons for this. Of course, it is based on the premise that your SD volume is enough! Consider the store level and the pitfall production of single products! The impact of high hierarchy on single products is that the weight is faster, and the pitfall production is more stable for product visitors!

  2. How many SDs do I search for changes after I go to the daily limit?

  Simply put, the new connection is faster than the old connection, but the old connection is stable than the new connection! In a sense, as long as the data is poor for 15 days, it can be defined as a white chain or a new connection! Generally speaking, the number of people and pit production exceeds the competitors' maintenance----week, the search traffic will also exceed the competitors, but in terms of single product performance, the store, sales, hits, etc. must also be considered! Keyword search pit production is not in place, and competitors cannot surpass it.

  3 orders are enough, but the number of visitors is still partially limited to a certain range and cannot be rushed out!

  This problem is actually a bit self-deception. If the order quantity is enough, do you think it is enough or compare the competitors? Some people have to compare 200 SDs a day with 2,000 orders per person, and there is no comparison!

  Now Tmall’s search visitors are outbreaks, not based on the increase in order volume year-on-year! Simply put, sd100 visitors are 500, then is my sd200 visitors 1,000? This view is wrong. The industry data for each category and each time period are different! Tmall is so awesome now, even the search rules are dynamic in time! You may have sd100, the visitors are 500, and the sd200 visitors are 800, but when you are sd250, the visitors may be 2,000, so there is a point in each industry and every time period. As long as you grasp this point, it will not be a difficult problem to search in the future! Of course, colleagues considering this point are considered cheating!

  A few tips for making orders in the near future!

  1-We must pay attention to pit production, not only single quantity

  2. If there are fewer singles, there are many modified attributes, and if there are many singles, there are many words to reduce to 3-5 words.

  3 Multi-channel and pure search - it must depend on your own situation. Don’t be busy and don’t follow. Ordering through multiple channels must be done by jumping and connecting. If you don’t jump, you will be useless!

  4 The most important thing: start the money by making money, don’t convert it according to your own plan! Do not let the data affect your plan

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