Taobao's search algorithm is a knowledge point that sellers value very much, because it determines what aspects you want to operate your own store and how to increase the store's customer order rate, etc., but many novices have not fully understood its algorithm rules and principles.
Taobao search algorithm refers to the general term for Taobao free traffic and paid traffic algorithm. In order to obtain higher traffic and get better display, many sellers are trying their best to strive for all free and paid traffic entrances. However, for a store's comprehensive popularity search, there are other influencing factors. The specific calculation method is as follows:
Comprehensive popularity search is mainly related to store popularity weights, single product weights, keyword weights and weighted items. The popularity weights of keywords are in the 7-day dimension (1.5 times the industry average); conversion rate (2 times the business in the early stage); baby keywords have been growing under search conversion;
The weight of sales search is equal to the popularity weight of keywords (mainly the proportion of wireless terminals: including traffic, sales, conversion rate, and advertising investment in wireless terminals). It is necessary to add that the sales volume of individual products needs to increase in the 7-day dimension, and click-through rate and conversion rate are the top priority.
What are the principles?
If a merchant wants to obtain higher traffic, he must understand some relevant principles of Taobao search algorithm in a timely and accurate manner, so that your traffic diversion work will be twice the result with half the effort!
1. The higher the store level, the better the traffic
Whether it is a store or a baby, it is not something that can be achieved overnight. It takes a certain amount of time to consider it. The Taobao system itself will test the baby traffic from time to time. If the merchant can operate these babies well;
At the same time, we must ensure click-through rate and positive review feedback, so that more traffic can be brought. However, the Taobao system will also capture some high-quality traffic for marking and classification, and then push it to stores with high-level stores. Therefore, if you want to obtain these traffic, the store level must be upgraded.
Due to this rule, it is easy to see that the number of clicks is very high but the conversion rate is very low. In fact, Taobao search rules are increasingly favoring personalization. If buyers with strong consumption capacity and high order of purchases are better, they will be better.
2. The lower the consumption capacity, the lower the purchasing power
In fact, the Taobao system will divide the products purchased by customers, so there will be corresponding single-item ratings, just like a big brand Tmall store that will receive brand support after it is put on the shelves;
Therefore, the popularity weight will definitely be higher than that of C-store, and Taobao will give priority to some high-quality people to brand stores, but this is just a display, and the click rate depends on whether the store can perfectly match these traffic. For stores with low customer orders and no brand products, the traffic matching on Taobao will be relatively inferior.
The Taobao system will actually automatically match the relevant traffic to the store, but the click rate has to be matched by each store itself. If the match is good, the conversion rate will be relatively high. If you want to obtain better traffic, you have to work hard to improve the store level!
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