#Laogao E-commerce Newsletter# [November 12 E-commerce Evening News]

　　#Laogao E-commerce News# [November 12 E-commerce Evening News Brief] Pinduoduo Double 11 report card: 9-hour GMV exceeds last year's full day; New York Times: Alibaba, the king of momentum; JD.com's cumulative order amount in 11 days reached 159.8 billion; Lei Jun Double 11 internal letter: the scale of new retail is just beginning; Ele.me's word-of-mouth merger has exceeded one million merchants participating...

　　E-commerce newsletter

　　1. Pinduoduo Double 11 transcript: 9-hour GMV exceeds the entire day of last year

　　On November 12, the new e-commerce platform Pinduoduo announced the latest data on the Double Eleven promotion.

　　As of 9:25 am on the 11th, the GMV of the Pinduoduo platform surpassed the entire day of last year. During the Double Eleven period, the total number of logistics orders on the platform increased by more than 300% year-on-year, and the number of agricultural product orders exceeded 40 million, of which 12 million were issued by national-level poverty-stricken counties in the country through "direct delivery of origin", with a total volume exceeding 100 million jin, an increase of more than 409% year-on-year.

　　Data shows that clothing, daily chemicals and 3C are popular products of Pinduoduo's major promotion. During the big sale, Pinduoduo sold more than 100 million pieces of women's clothing and more than 43 million pieces of men's clothing. Among daily chemical products, the total sales of tissues reached 270 million packs. At the same time, the cumulative sales of the latest iPhone exceeded 200,000 units during Double Eleven, and the transaction volume was close to 1.5 billion yuan. (Yibang Power)

　　2. The cumulative sales of JD New Channel on Double Eleven reached 1100% of the same period last year

　　On November 12, the "Wandian Tongqing 11.11" promotion carnival officially came to an end. JD.com's new channel has been experiencing 11.11 for three consecutive years, and its advantages in both online and offline home courts have become increasingly prominent. Online sales have continued to surge in the previous two years, and offline stores are becoming increasingly involved. Rich gameplay and vigorous promotions have benefited more than 1,000 brands, thousands of stores and more than one million consumers. (E-commerce News)

　　3. New York Times: Ali, the King of Motivation

　　Recently, the New York Times wrote that Alibaba's transaction volume during this year's "Double Eleven" period has hit a record, but consumers' mentality is quietly changing, which may have an impact on the situation in the next few years. Alibaba said that the reason for building such a huge business empire is to obtain huge business data so that it can have a more comprehensive understanding of customers and merchants. But Wall Street is still waiting for results, and skepticism about the company's expansion plans have increased. Alibaba's stock price has fallen nearly one-third since June this year. (E-commerce News)

　　4. Controversy over the southward migration of Qudian headquarters: Employees were told that they could not return to Beijing to work after a business trip

　　In July this year, Qudian officially opened its Xiamen headquarters, but most of the employees remained at the former Beijing headquarters at that time. Recently, many Qudian employees revealed that in September, Qudian sent more than 200 employees to Xiamen for business trips, promising to return to Beijing after two months of business trips, but after less than two months of business trip, they were told that Beijing no longer had an office location and could only stay in Xiamen to work or resign. According to several insiders, more than 40 people have left their jobs because of this. Some employees believe that the resignation compensation is unreasonable and hope to take the arbitration approach. (China Business News)

　　5. The cumulative order amount of JD Global Goods Festival in 11 days reached 159.8 billion

　　On November 12, the cumulative order amount of JD.com's 11.11 Global Good Goods Festival exceeded 159.8 billion, setting a new record again. According to consumption data from the Global Good Products Festival, behind 159.8 billion, big brands and imported goods are favored by consumers, and upgraded and enjoyment-oriented products are sold. At the same time, more young users have shown great enthusiasm on 11.11, becoming the main consumer force, making novel and cool personalized products continue to become popular products; while the integration of online and offline has made 11.11 a festival in the entire retail industry, no longer just a carnival of e-commerce, the chemical reaction of digital upgrades to traditional retail is continuing to heat up. (Tencent.com)

　　Internet Information

　　6. Lei Jun Double 11 internal letter: the new retail scale is just beginning

　　According to news on November 12, Lei Jun said that on Double Eleven, Xiaomi's mid-to-high-end mobile phone products included three firsts, indicating that the mobile phone business has established a stable position in the high-end flagship market; in addition, this year, Xiaomi tried the integration and linkage of online and offline channels for the first time, and 44.19 million people participated in the new retail omni-channel carnival. Lei Jun believes that this year is the first year of Xiaomi's new retail scale, and it will continue to promote the new retail system that integrates online and offline. "Using Internet thinking to do new retail, this exploration has just begun. If the road to new retail is hundreds of miles, we will only come out of one. If the efficiency is improved, we have just built the first basket of soil." (Financial Network)

　　7. Alipay Double 11 data: 60% of consumers who pay with fingerprint and face-scanning payment

　　Following Alibaba's announcement of the transaction volume of "Tmall Double 11" was 213.5 billion yuan, Alipay also released data on the 12th saying that on the 11th, the proportion of consumers who completed payments through fingerprints and face scanning reached 60.3%. It is equivalent to 6 payments for every 10 payments are completed through biometrics such as fingerprints and faces. (Beijing News)

　　8. The first Double 11 after the merger of Ele.me's reputation has exceeded one million merchants participating

　　According to news on November 12, yesterday it was the first Double Eleven after the merger of Ele.me's word-of-mouth. According to Alibaba's official data, during this Double Eleven period, Ele.me and its reputation totaled more than 1 million local merchants and more than 3 million takeaway riders participated. Throughout Double Eleven, users ordered orders and purchased food, drink and entertainment packages in the Word-of-mouth APP for more than 12 million transactions. (Yibang Power Network)

　　9. The number of transactions processed on the "Double Eleven" of the Internet Connected Platform was 1.17 billion in a single day

　　On November 11, the Internet Connection platform processed 1.17 billion cross-institutional transactions on the same day, and the corresponding cross-institutional transaction processing peak exceeded 92,000 per second, providing a stable guarantee for "Double Eleven" payment transactions. Since November, more than 90% of the online payment business carried out by payment institutions and commercial banks have been processed through network connection. (Shanghai Securities News)

　　Cross-border e-commerce

　　10. eBay begins to provide consumers with on-site home appliance installation and furniture assembly services

　　Foreign auction website eBay recently announced that it has joined hands with three companies to provide consumers with installation and assembly services for TV, furniture, bicycles and other items. Consumers who need services can place an order directly on the eBay website and select OnePlus from Handy, InstallerNet and Porch for assembly and installation. After placing an order, the relevant company will make an appointment with the user and come to your door to serve you. (cnBeta)

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