Statistics show that more than 80% of Taobao’s current traffic comes from wireless. The short and flat rhythm and structured expression of short videos are more suitable for the browsing habits of wireless terminals than the super long picture and text details pages in the past PC era.
It is basically very common to use Taobao short videos now. But there are still many sellers who don’t know what benefits this can bring to themselves and what advantages it has, and they do not take the initiative to grasp it. Now Taobao will provide traffic based on the seller's content marketing's degree to which the audience likes, so the more your content is liked by buyers, Taobao will give you more display and traffic.
Why do sellers use short videos? What are the advantages of Taobao’s short videos? Short videos can create a brand image well, and the cost is low and the buyer is sticky. Merchants who make Taobao short videos will be weighted by Taobao; Taobao short videos with high-quality content can bring more conversions, which is also the significance of Taobao short videos. Taobao sellers do a good job of short videos, which can bring the following benefits to the store:
1. Bring more traffic to the store
Short videos can be understood as the same definition as Weitao. Not only do you need to advertise your store or product, but you also need to introduce some interesting content that buyers care about and arouse their curiosity, and then introduce your own products, so that buyers can accept and make purchases better. After purchasing, the buyer thinks the product is good and the product introduction method is very interesting, which will help you promote it, thereby bringing more traffic to the store.
2. Reduce buyers’ concerns about the bad reviews
The buyer will give a bad review, which is nothing more than that your product’s workmanship or quality is not very satisfactory. The bad review will affect the baby’s sales; Taobao short videos can effectively reduce this trouble for sellers. Through Taobao short videos, the quality of the baby can be guaranteed. For example, when the buyer is concerned about the problem of fading and shrinkage, he can directly wash the baby with the label and the tag, which proves that the above two situations will not occur. When the buyer faces the original bad reviews, he will definitely not believe it.
Now more and more people use this short video, and the benefits of short videos are also many, so if we don’t know how to master it, when we truly mature, you will be far behind others! Grasping the bonus of short videos can bring huge traffic to our store, which can lead to an increase in sales.
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