#Laogao E-commerce Newsletter# [November 2 E-commerce Morning News]

　　#Laogao E-commerce Newsletter# [November 2 E-commerce Morning News] Ding Xia, the head of JD Luxury Products: We have very strict control over the number of brands; JD has established a live broadcast base; 12 hours on the first day of Double 11 Suning: omni-channel GMV increased by 231% year-on-year; Pinduoduo rose by more than 15% on Thursday, and the stock prices of e-commerce have risen as Double 11 approaches; Wang Xin, Kuaibo, settled in the market, hoping to help more young people with dreams...

　　E-commerce newsletter

　　1. Ding Xia, the head of JD Luxury Products: We have very strict control over the number of brands

　　On November 1, Ding Xia, vice president of JD Group, president of the international business development department of JD Mall Fashion Life Business Group, and head of TOPLIFE business, said in an interview, "We have very strict control over the number of brands, because the brand is bound to be inaccurate. First, we must respect consumers, and second, we must have a lasting business model. When introducing brands, we will refer to the search frequency of brands on platforms such as WeChat and other platforms to evaluate the brand's awareness in China; in addition, the strength of the brand itself." (E-commerce News)

　　2. JD.com has established a live broadcast base

　　Recently, JD.com has established a live broadcast base to provide a fixed live broadcast venue for live broadcast anchors, and some merchants and brands have sent samples to the live broadcast base. It is understood that JD.com will start preparations from the end of October, and the base will become a promotional base included in JD.com during the "Double 11" period. Luo Jia, general manager of the marketing department of JD.com Fashion Business Department, said that the live broadcast base has 60 internet celebrities and 150 stores in the first phase, with 15 live broadcast rooms. Each live broadcast room will have two anchors, and 30 anchors will be launched together during the same period. (Beijing Business Daily)

　　3. Suning’s first 12 hours on Double 11: omni-channel GMV increased by 231% year-on-year

　　News on November 1st, at 20:00 on October 31st, Suning.com's "Laohou Special Festival" will be held 4 hours in advance. The "Super Flash-Shot Day" debuted at 0:00 on November 1, marking the official start of this year's Double Eleven.

　　It is understood that the "Super Flash Day" event started 19 minutes, and the sales scale exceeded the full day of Double Eleven in 2016. As of 11:23 on November 1, Suning.com's omni-channel GMV exceeded the first day of 2017, an increase of 231% year-on-year. (Europe)

　　4. The pick-up center becomes an experience center, and the IKEA Wukesong store has changed its mode to pave the way for e-commerce

　　On November 1, after more than two months of upgrading and renovation, the IKEA Wukesong Experience Center reopened. In addition to the sales area increasing by nearly 50% and the number of products tripled, stores are closer to the smart experience positioning. Anna, president of IKEA Retail China, said the store is the first pilot of the downtown business model in the country. IKEA will try online and offline communication here to transform into a multi-channel retail model. (Beijing Business Daily)

　　5. Pinduoduo rose more than 15% on Thursday, and e-commerce stock prices rose as Double Eleven approaches

　　According to the early morning of November 2, Beijing time, on Thursday, Pinduoduo's stock price rose sharply. As of the close, Pinduoduo was US$20.34, an increase of 15.24%, with a market value of US$22.532 billion. (Chuangyebang)

　　Internet news

　　6. Watsons' tests on WeChat mini program

　　Watsons’ mini program “Watsons Store” on WeChat. It is understood that Watsons Store is a new social e-commerce platform. Consumers can recommend and sell Watsons products to friends on social media, and can also share the experience of store shopping. Watsons' shop specializes in beauty, skin care and daily necessities. Consumers can place orders directly on WeChat. According to the official prompts, the products purchased in the shop are shipped in three warehouses, and the platform will select the nearest warehouse to ship according to the delivery address. (China.com)

　　7. Wang Xin, Kuaibo, is here, hoping to help more young people with dreams

　　Wang Xin, the founder of Kuaibo, recently settled in the business. Users have the opportunity to make an appointment with him as long as they pay a small fee. According to the information on the platform, he will share related topics such as his thoughts on products and technology in recent years. A relevant person in charge of Wang Xin's new company, Shenzhen Yunge Artificial Intelligence Technology Co., Ltd., said that Wang Xin hopes to share his experience and insights with more young people with dreams, and is willing to give some help to young entrepreneurial teams in terms of talents and funds. (36Kr)

　　8. MUJI: There will be no situation in China where the “MUJI” trademark cannot be used

　　MUJI issued a statement on its official Weibo account saying that there will be no situation where "MUJI" cannot be used in mainland China. Previously, it was reported that Beijing Miantian Textile Co., Ltd. recently sued Japan's Muji parent company, the Good Products Project and its Chinese branch Muji (Shanghai) Commercial Co., Ltd. infringed on its trademark rights and won the case. The products sold by Muji in China in the future may only be marked "MUJI". (Sohu.com)

　　9. Baidu Haokan Video users have exceeded 200 million, Quanmin Xiao Video launches the "creator share plan"

　　According to news on November 1, Baidu announced that the number of users of Haokan Video, which has been online for less than a year, has exceeded 200 million. Baidu Haokan Video will launch four major plans for the world's good-looking, good-looking companionship, number one player and original musician.

　　At the same time, Quanmin Xiao Video announced a series of "creator share plans", including the red envelope plan, the national income generation plan, the national broker plan and the million-dome plan. At this meeting, Baidu also launched the "Live Broadcast Dream Plan", "Dream Creation Space Plan", and "Business Empowerment Plan". (Titanium Media)

　　Cross-border e-commerce

　　10. eBay: E-commerce sales tax will be imposed on four U.S. states in 2019

　　November 1st news, eBay notified sellers that it would impose sales tax on orders sold to three states, namely Washington, Pennsylvania and Oklahoma, starting from 2019. Recently, the platform said it will start levied sales tax on transactions located in Minnesota next year. (E-commerce News)

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