2018 Tmall Double Eleven Announcement Content and View Address

　　Tmall Double 11 is coming in 2018, and many users are also paying attention to the Double 11 promotional arrangements. So where to read the 2018 Tmall Double 11 announcement? What is the content of the 2018 Tmall Double 11 announcement? Let’s take a look together.

　　What does Tmall Double 11 announcement mean in 2018

　　Overall time rhythm of Tmall Double 11

　　The investment time and pace of goods for Double 11 this year are divided into six major stages:

　　1. Public investment rules on September 3 (Monday);

　　2. Register for merchant auditions from September 4 to September 7;

　　3. The results will be announced at 14:00 on September 12;

　　4. Register for the store from September 12 to September 18;

　　5. Register for pre-sale products from September 25 to October 9;

　　6. Register for spot products from October 17 to October 26.

　　At the same time, the overall time rhythm of Double 11 is divided into three major stages:

　　The period of momentum: October 20 to October 30 (the pre-sale period Tmall X brand Double 11 customized models, ideal life trend list);

　　Warm-up period: November 1 to November 10 (red envelopes, Double 11 allowances are issued, interactive city, shopping cart in advance);

　　Explosion period: November 11th (Surprise in the second half).

　　Judging from the information currently published, the main activity cycle of Double 11 in 2018 is still determined to be one day, not the 20 days that were previously reported.

　　Double 11 shopping allowance

　　During the Double 11 period in 2018, the initial full reduction threshold for merchants is only one level - 50 yuan off for every 400 yuan spent. Merchants participating in Tmall Double 11 need to choose this offer as the condition for realizing store discounts during Double 11.

　　Last year, there were three initial thresholds for the "Double 11 Shopping Allowance" that merchants could choose for the initial full reduction, namely, 50 yuan off for every 400 yuan spent, 30 yuan off for every 600 yuan spent, and 20 yuan off for every 700 yuan spent.

　　During the Double 11 event in 2017, many consumers also said that the promotional rules were too complicated and a little "dazzled".

　　The rules state that when a user pays a single order/multiple orders (including cross-store) in combination, after the single product discount, the total amount of the goods with the same full discount threshold reaches the corresponding shopping allowance, and the amount of the purchase price of the corresponding full discount threshold can be deducted.

　　Shipping time

　　The rules state that the orders paid by consumers from November 11 to November 17 must be shipped before the end of November 20, 2018.

　　The merchant must ship the orders paid by consumers within 72 hours from November 18 to November 19. It is worth noting that in the past, Tmall only made special instructions on the order shipment time between November 11 and November 17, and did not limit the order shipment time after the 17th.

　　Price protection period

　　Tmall said that the price protection period is within 15 days after the end of the 2018 Double 11 event (00:00:00 on November 12th to 23:59:59 on November 26th). During this period, the selling price of goods that have participated in the 2018 Double 11 event shall not be lower than the official Double 11 event price or pre-sale price.

　　If a product violates this price agreement, Tmall will deduct six points for general violations in accordance with the Tmall Rules and other relevant regulations.

　　At the same time, merchants need to pay attention that within 15 days after the event, the actual payment amount of consumers cannot be lower than the actual payment amount on Double 11. If there is any violation, consumers have the right to apply for price difference compensation.

　　Tmall recommends that merchants pay attention to the product prices and discount settings within 15 days after the event to avoid unnecessary price cuts.