E-commerce training: Taobao baby title optimization techniques and methods

　　Title optimization is a very important link in Taobao, so many merchants do not choose to ignore it but pay attention to it, but they find it difficult to form a title. An excellent title directly affects the baby's natural traffic acquisition ability, but title optimization does not have a standard judgment standard. It's like getting married, there is no right or wrong, only suitable or not. A very important part of Taobao baby optimization is to optimize baby titles. How to optimize Taobao baby titles?

　　The title is composed of multiple words, so where can we know the words in the title? You can obtain the keywords of the phrases through paid software or free software tools. Then keywords are not composed of casual extraction, because when doing business, you must draw conclusions and analysis through relevant data. If there is no data support, then these keywords are equivalent to blind cats hitting dead mice.

　　Everyone should know what keywords are, and they are particularly important words. So what are the important sectors of keyword data: display, click-through rate, conversion rate, and competition. If these four indicators are not high, traffic acquisition can reach its limit and will always stay at that stage. The order cannot be reversed. First, the display volume needs to be high, then the analysis click rate is high, and finally the conversion rate is also high, referred to as the three highs. Then the degree of competition is the opposite, and the degree of competition needs to be low. The four indicators can be understood as three highs and one low.

　　If the baby you have optimized has a high display capacity, it means that the keywords you are looking for are useful, and the buyer will search through this important keyword of yours. Then you have a great chance to expose your baby when you use this word. If you even have a small display, then the traffic you can get will be seen. Of course, the display volume is just a prerequisite, and the display volume is just a prerequisite. You need to go to the next click rate and look at the conversion rate. It is not OK to have a low conversion rate. As a merchant, it is definitely for the purpose of achieving the expected sales. No matter how much traffic comes in, it will be a waste of money if it does not convert.

　　If the competitiveness is relatively low, if you have a snack bar, your business will definitely be more popular than other companies. The same is true for converting to e-commerce. Only with large traffic, high conversion and few competition, the store is easier to build. Of course, there are fewer words that satisfy all the contents in this way. Everyone operates this way, so you have to learn how to determine your purpose. Here are some basic title optimization formats.

　　Of course, if you are your personal store and don’t have many products, it is not recommended to optimize it yourself, because it will take some time to learn this, and the rate of new launch of personal stores will generally not be very high, so it is not worth wasting too much time to optimize a title. But we must learn to understand store operations and know that titles are also a key factor affecting optimization and product traffic.