Haven’t played social e-commerce thoroughly yet, Yunji is going to open up a new trend in e-commerce?

　　In 2012, I met a friend who was an e-commerce company and was a big seller on Taobao. At that time, e-commerce was not short of traffic, nor did you have to talk to customers about favors, and you could sell it on the shelves. To be honest, buyers coming to Taobao are more like a bunch of data. My friend said that no matter how you do it, you feel that the customer is not yours. Later in the years, when I met again, he had already closed the Taobao store, which surprised me. The reason why he made changes was social e-commerce.

　　After the traffic is exhausted, it is difficult for sellers to sell goods. The seller has no choice but to piece together and find traffic, but the effect is still poor, so there is also an argument, traffic dispute. If a merchant wants to live, he can only fight for it. But what is the essence of fighting for traffic? It is nothing more than information, merchant information, customer information, order information, and all useful information can be converted into traffic.

　　In the years when social e-commerce was not popular, most businesses did this. Later, WeChat became popular, with 1 billion monthly active users, mini programs became popular, and mature WeChat payment seemed to be a complete system for social e-commerce. The social e-commerce that everyone recognizes has also become the standard configuration with WeChat.

　　Social e-commerce does not necessarily have only WeChat, but there must be social e-commerce in WeChat. Recently, there has been another voice, social e-commerce is the "disruptor" of e-commerce, but there are countless examples of subverting "disruptors". This voice comes from representative companies of social e-commerce, gathering.

　　In the early morning of October 9, Yunji founder and CEO Xiao Shangluo posted an internal letter to all Yunji users. In the letter, Xiao Shangluo said that Yunji is facing a period of transformation from social e-commerce to member e-commerce.

　　Is this a new trend? Not yet known. But what we know is that the track of social e-commerce is becoming more and more crowded, and Yunji is about to open up a new battlefield. Xiao Shangluo believes that from the perspective of users, member e-commerce is Yunji's true face and competitive advantage. Member e-commerce is also a new track and will also be the mainstream form of "social e-commerce" in the future. Yunji has obtained the first truly meaningful member e-commerce ticket. Yunji members are encouraged to use word of mouth and action to occupy the minds of users.

　　According to third-party data, on Yunji platform, there are currently more than 5 million members and contribute a considerable amount of revenue. Below is the full text of the open letter. What do you think of member e-commerce?

　　Whether it is Taobao or other platforms, it has become increasingly standardized. Whether it is Taobao's E-commerce Law, after the implementation of next year, e-commerce may completely become a traditional industry. Have you done a good job in dealing with the upcoming E-commerce Law? In October, Laogao E-commerce Club invited lawyer Wang Bing, who has more than 20 years of lawyer experience, and is also a legal counsel for the 10 outstanding lawyers in Shanghai and Jinguan Club to explain in detail what the impact of the E-commerce Law on e-commerce has on e-commerce. If you want to hear it too, please contact WeChat: dslaogao789 (leave the contact information + store information)