Losing "8 million" and buying this lesson!

After the early stages of entrepreneurship, the boss's perception becomes very important.

Especially now that the traffic dividend has disappeared and the growth has become slow, entrepreneurs who can survive the epidemic have a certain understanding.

This cognition contains basic common sense and is crucial to the company.

1. Practice basic skills and respect common sense

The boss's perception is high and his performance cannot be low. A boss whose perception has reached 200 million to 1 billion cannot achieve a level of 5 million.

“No one can achieve results other than cognition, nor can he achieve achievements other than cognition.”

Therefore, you must raise your own cognition. This cognition is mainly a thinking pattern . What I share on the official account is to change everyone's cognition, supplement everyone's cognition or impact everyone's cognition. These cognitions are all basic rules, not made up by me, and they can withstand the verification of time.

What is basic skills?

It is the company's supply chain, repurchase, product technical content, R&D patents, talents, etc. In addition, the boss's cognition is also the company's basic skills.

What is common sense?

To give a simple example, if you do a project, hire a partner, and give the other party 25% of the shares and get 75% of the shares yourself, the company will definitely go bankrupt because you violate common sense.

A boss must not do things that go against common sense, but most bosses often make mistakes in basic common sense, either because they read the wrong person or because they are uneven in distribution of interests and take the big head on their own.

I worked in a company with someone, but in the end I lost 8 million yuan. This was caused by a wrong understanding. I took most of the shares, and the work was done by others, and the life and death were decided by others, and finally I went bankrupt.

These facts prove that they will suffer losses if they violate basic common sense.

2. Investigate the shortcomings of company development

Every boss must conduct a 360-degree anti-virus inspection of his company. Because before 100 million to 200 million, the company mainly plays its strengths, and after 100 million to 200 million, the company will start to make up for its weaknesses.

For example, whether your company has irreplaceable talents, the top talents in the industry are the truly valuable assets and core competitiveness of the company.

In addition to talents, we also need to look at the company's supply chain, brand, repurchase, etc., and then we need to make up for shortcomings. We need to make up for them in a rhythmic manner. What is the most important thing is to make up for them first.

3. The epidemic is repeated, will it become bigger or stronger?

The real answer is to do it well. It is very important to do it well. Don’t just think about getting bigger. If you want to get bigger, you must first consider strategic goals. Why do I want to be big? Big but not strong is called weak . Bosses can think about whether they want to be bigger, stronger, or do well.

So what is "good"?

It is normal for the company's main indicators, such as whether your talents are the top talents in the industry, whether the products are top, whether the repurchase is top, and whether the repurchase of customers is the important criterion for whether your company is strong or good , rather than how much your performance is.

In August, I went to a company and was shocked. The repurchase of this company was 4 times the sales. Such a company is so healthy, with a valuation of 6 billion US dollars and more than 2,000 people in the company. It is a big and strong company.

Therefore, bosses must not be blindly confused by turnover . In addition to repurchasing, profit margin is also an indicator of good and strong enterprises. Moutai is the best example. When a company reaches more than 100 million yuan, bosses must think about the issues of repurchasing and profit margin.

If your company does not repurchase, the product does not have scientific content, and the profit margin cannot be increased, you must timely supplement these shortcomings rather than blindly pursue performance growth. Of course, growth is also very important, and the two paths must be carried out simultaneously.