A brief analysis of the advantages and disadvantages of Tmall/Taobao store conversion

　　The competition in the market is still very fierce at present, and many people have also withdrawn from online stores. But some people want to join, and those who want to join will think that the new store takes time in the early stage, and many merchants will choose to transfer other people's stores to shorten the early stage. Store transfers include Tmall store transfers and Taobao store transfers. Which one should you choose? What are the advantages and disadvantages of the two?

　　1. Taobao store transfer

　　Taobao store transfer starts at a higher starting point, because the store has accumulated credibility before, which can gain the trust of customers. In addition, the early operating costs, time, energy, etc. can be omitted, which will save you more time and effort. Last point, the new store may still have no business in the early stage, but the transfer of Taobao Crown may be able to obtain good returns in a short period of time, which greatly improves the success rate of Taobao entrepreneurs.

　　The disadvantages of Taobao store transfer are that the original registered merchant cannot modify it. If the contract is not signed, you may face the possibility of finding the merchant to retrieve the store, and you will face the possibility of both store losses. If the Taobao store transfer does not see the store dynamic rating DSR clearly and all the stores are closed, then the store will be transferred for free. Also, if the store after the transfer is sold for counterfeit, then it will still be found in the original merchant, so you must sign a contract with legal benefits.

　　2. Tmall store transfer

　　Tmall stores themselves are corporate stores, and it is generally difficult to apply for entry, and it takes a long time. Then Tmall store transfer can help good merchants shorten the time, but this kind of transfer cannot be said to directly transfer a store, but transfer it in the name of the company. Since it is a transfer under the company's name, the procedures will be more complicated, such as the need to go through changes, change of the company's legal person and shareholders, etc. Tmall store transfer can be completely assured about trademarks, and there is no need to pay for transfer separately. Generally, when Tmall store transfers, the trademark will be transferred.

　　The disadvantage of Tmall store transfer is that the trademark brands of specialty stores and flagship stores cannot be replaced. If you want to have a better trademark and brand, you can choose a franchise store, which is still supported. The security of store transfers is also somewhat disadvantageous, but you must choose a trusted platform with reliable people and goods.

　　Possible pitfalls in store transfer:

　　Trap 1: Transfer of Taobao store in private

　　Although there are many Taobao store transfer platforms on the market now, there are still many buyers who choose to transfer their stores privately in order to save some service fees. You should know that this method has no security guarantee. First, you don’t know the other party’s situation, and second, you cannot change the store’s main information, which may eventually lead to the loss of both the store’s financial resources.

　　Trap 2: Consumers cannot pay after the store is transferred

　　Nowadays, many bad buyers and scammers are coveting Taobao sellers to seek benefits from it. The most common thing is that consumers cannot pay when purchasing. Remember not to panic at this time, don’t believe in all private transaction information. Contact Taobao waiter immediately to ask how to solve it.

　　Trap 3: Fake information on Taobao store sales

　　The technology is very developed now, which brings us convenience while also giving people with bad intentions some opportunities to take advantage of. For example, they use image processing software or phishing websites to create some fake Taobao store sales information, which will cause many buyers to be deceived.

　　Trap 4: Informal third-party transfer platform

　　There are many online store transfer platforms now, and the quality is also uneven, which gives scammers another chance to cheat. Disguised as a formal online store transfer platform to let buyers take the bait. Therefore, when choosing a third-party transfer platform, you should understand whether their business conditions, evaluations, and company address are reliable.

　　Trap 5: The actual operating status of Taobao stores

　　Some Taobao stores to be transferred may not look as bright and beautiful as it looks, and may be riddled with the debts of the original store owner. Of course, they will conceal these situations and sell them again. After purchasing, there will be a lot of trouble.

　　Therefore, whether it is the transfer of Tmall stores or Taobao stores, we must understand comprehensively and must not easily accept the transfer of the store. We need to do a good job in the early stage of the store to ensure that it will not cause trouble to ourselves.