#Laogao E-commerce News# [E-commerce Evening News on April 7] Evening News : Shopee 4.4 Promotion: The number of products sold on the entire platform in the first two hours is 6 times the weekdays; JD Supermarket: The sales of liquor products above 600 yuan per bottle in the past year increased by 160% year-on-year; JD Global Sales signed a comprehensive cooperation agreement with Visa.
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1. The community group buying giant has set its target for 2021: Meituan Youxuan GMV locks in 200 billion
According to 36Kr, according to reports from multiple independent sources, the community group buying giants have set goals for 2021. Among them, Meituan Youxuan's GMV locked in 200 billion in 2021, with a target order volume of 50-60 million per day; Duoduo Maicai's GMV target in 2021 is 150 billion; Orange Heart Youxuan is 100 billion; Xingsheng Youxuan is about 80 billion. People familiar with the matter also revealed that after the Spring Festival, Meituan Youxuan's order volume can be stabilized at 23 million per day, with a daily peak of 27 million; in contrast, Duoduo Maicai's order volume is around 20 million, and Xingsheng Youxuan is close to 15 million orders. Meituan, Pinduoduo and Xingsheng Youxuan did not respond to the above news. (E-commerce News)
2. Kuaishou e-commerce distributes 50 million exposure resources to support the rebroadcast of Yunnan live streaming sales base
According to April 7, in order to support the Yunnan live e-commerce industry affected by the epidemic, Kuaishou E-commerce has distributed a total of nearly 50 million exposed traffic resources to three local live e-commerce bases in Yunnan to support the local live e-commerce live broadcast in the future. (E-commerce News)
3. Douyin’s internal beta revised “Discover” page aggregates e-commerce, live broadcast and other services
April 7th news, recently, Douyin’s internal beta revised to the “Discover” page, and the “Discover” page in the upper left corner of the video replaced the entrance to the original “live broadcast” function. The "Discover" page aggregates major businesses such as live streaming, e-commerce and music. It is reported that this change will list the "good things" and music functions separately, bringing a fixed entrance to Douyin Music and Douyin e-commerce. The "good thing" function is actually Douyin e-commerce, where users can purchase goods directly through this entrance. With the increase in the entrance this time, its product types will not only be more complete, but Douyin e-commerce will also receive support from greater traffic. (E-commerce News)
4. JD Supermarket: Sales of liquor products above RMB 600 per bottle in the past year increased by 160% year-on-year
On April 7, JD Supermarket recently released the "2021 Online Consumption White Paper on Liquor". White paper data shows that in the past year, the sales of liquor products of JD Supermarket above 600 yuan per bottle have increased by 160% year-on-year, with sales accounting for 55%. It can be seen that the current consumption trend of the liquor market is shifting from mid- and low-end to high-end, and the market share of high-end liquor has further expanded. The white paper also shows that by the end of 2019, the sauce-flavored liquor market has maintained a growth trend for ten consecutive years. (Beijing News)
5. Xianyu has submitted a mini program application to WeChat to improve the user's shopping sharing experience
According to April 7, following the Taobao special price version, Xianyu has recently submitted a mini program application to WeChat. After the application is approved, the Xianyu platform will support users to purchase idle items through mini programs and share links between users to enhance users' shopping sharing experience. It is reported that Xianyu is an idle trading platform under Alibaba. (Titanium Media)
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6. JD Global Sales Signs a Comprehensive Cooperation Agreement with Visa
On April 7, JD.com's subsidiary JD.com signed a comprehensive cooperation agreement with Visa, and the two parties will carry out in-depth cooperation in dimensions such as new models, new infrastructure, and new opportunities. Specifically, in order to further optimize cross-border products and services, JD Global Sales and Visa jointly launched subsidy and discount activities for consumers in Hong Kong, Macao, Taiwan and overseas regions, and at the same time, they supported overseas brands and merchants to develop international business in overseas markets more smoothly. By adopting Visa token technology, JD Global Sales will actively promote users to realize the "one-click card binding" business, allowing mobile payment users to enjoy a more convenient cross-border shopping experience. The two parties will also conduct cooperative discussions for enterprise-level users of the JD platform to provide digital payment solutions for the digital transformation of domestic small and medium-sized enterprises and the expansion of cross-border commerce. (E-commerce News)
7. Ctrip will launch an offering to raise about US$1 billion to US$2 billion on April 8
4月7日消息，据香港经济日报报道，消息人士透露，携程将于明天（8日）启动招股，预期携程集资约10亿至20亿美元（约78亿至156亿港元）。据了解，港交所网站昨日公布携程聆讯后资料，携程香港上市正式获批。当晚，携程在香港联合交易所网站提交了初步招股文件（聆讯后资料集）。携程赴港第二上市的保荐人为中金、高盛及摩根大通。截至2021年2月底止，百度为携程第一大股东，拥有11.5%股权；创办人梁建章、沈南鹏等多位董事及管理层合共持有股权约6.7%；腾讯控股大股东Naspers持股约5.5%。（电商报）
8. The Gucci belt sold by Vipshop was identified as a fake product and multiple consumers filed a complaint
According to April 7, recently, a netizen launched a collective complaint on the Black Cat platform that the Gucci belt purchased at Vipshop was identified as a fake, and Vipshop was unable to provide product authorization or relevant proof, and Dewu has reached a cooperation with China Inspection and there is no problem of appraisal qualifications. Some consumers verified with Gucci's official customer service that Vipshop did not obtain Gucci's official authorization. As of April 6, a total of 96 people participated in the collective complaint. It is reported that the product has been removed from the official website of Vipshop. In response, Vipshop customer service said that due to different sales channels, it is not recommended to go to the counter or APP to app for app identification, but it is guaranteed to be authentic. (E-commerce News)
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9. Shopee 4.4 promotion: The number of products sold on the entire platform in the first 2 hours is 6 times the weekdays
On April 7th, Shopee's 4.4 value-added shopping day ended. Data shows that Shopee sells products on the entire platform in the first two hours to 6 times the week. During the big sale, the average daily number of games on Shopee Prizes reached 80 million; the average daily daily viewing time of live broadcasts during the big sale reached 32 million minutes. Judging from the hot-selling list of Shopee Mall in the 4.4 promotion, the perfect diary of domestic products was shortlisted for Shopee Mall’s hot-selling beauty category; Xiaomi, OPPO, REALME, VIVO were shortlisted for the hot-selling mobile phones and tablets; Hisense, TCL, Skyworth were shortlisted for the hot-selling TV category; Huawei, AMAZFIT, and Xiaomi were shortlisted for the hot-selling wearable devices category. (E-commerce News)
10. During the 9th birthday promotion of Lazada, seller participation increased by 50% year-on-year
According to April 7, the ninth birthday promotion launched by the Southeast Asian e-commerce platform Lazada on March 27 has ended successfully recently. During the event, sellers' participation increased by 50% year-on-year. Lazada said that more than 80% of local LazMall brands participated in the birthday promotion, and it also brought more Malaysians to the event through live e-commerce and interactive gaming features. It is reported that consumers voted 11 million times on LazFeed to receive Lazada's surprise birthday gift. Additionally, the number of Malaysian users using Lazada Wallet as its preferred payment method has tripled this year. (Source: Economic Reference News)
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