E-commerce operation: The store conversion rate is poor, you didn't do the right thing

　　Whether it is Taobao or Tmall, it is just two indicators: one is traffic and the other is conversion rate. Traffic and conversion rate are topics that cannot be avoided when doing a store. Traffic and conversion rate affect each other and are interdependent. There are many visitors to the store, but the conversion rate is not good. What should I do? I believe many relatives have encountered this problem. Today I will explain to you how to solve this kind of problem.

　　1. High-quality main picture and product details page

　　Taobao and Tmall sell goods are actually selling pictures, because buyers on the Internet cannot see or touch actual products, and the relevant product information is obtained by pictures. Therefore, if we make the main picture and the details page professional and beautiful, and highlight the selling points, we can increase the attractiveness of our products and thus increase the conversion rate. Here we recommend that you refer to the shooting and layout methods of the main pictures and details pages of excellent peers who are selling well, and imitate their products to make the main pictures and details pages of their products.

　　2. Basic product sales and evaluation

　　Basic sales and graph evaluation must be done before promotion, because this has a huge impact on conversion rate. No one will be willing to buy a baby with 0 sales and 0 evaluations. Therefore, it is very important to achieve as much basic sales and graph evaluation as possible on the basis of safety and less losses.

　　Basic sales and evaluations can be done through direct bus hard-earned money, high commission from Taobao customers, or registration for some free trials, product sales treasures, daily special offers and other activities. Here is a tip, that is, you can search for the same or similar models on Taobao. If you see the better ones, you can use them directly.

　　3. Taobao dynamic rating and medium and bad reviews

　　The above-mentioned evaluation of pictures with good reviews is good reviews, but if you have basic evaluation of pictures with good reviews, you still need not to appear or there are fewer minor reviews. The dynamic rating of the medium and negative reviews and the dynamic rating of the green can directly significantly reduce the conversion rate of the baby. The medium and negative reviews affect the conversion rate of the single product, and the dynamic rating can affect the conversion rate of the baby in the whole store.

　　For medium and bad reviews and dynamic scores, we can control them from the following aspects:

　　1. Improve product quality;

　　2. Do not inflated the price, and try to give the buyer a high cost-effectiveness;

　　3. Improve the quality of customer service, including responding to customer problems quickly and accurately before sales, using more polite and polite words, and after-sales service should be more considerate of customers from the customer's perspective, and try to help customers solve problems encountered, etc.;

　　4. The delivery and logistics speed should be as fast as possible to give customers a good logistics experience;

　　5. Do not falsely exaggerate the description of the product to avoid too much psychological gap after receiving the goods;

　　6. After encountering bad reviews, you should contact the buyer in time, apologize, and convince them to delete the bad reviews by giving some benefits.

　　4. Set up an official buyer show and user talk

　　Users say it is a new feature launched by Taobao in recent years. The main function is to publish a good buyer show to the top of the details page and become part of the baby's details page.

　　This is very helpful in promoting conversion rates. The step to set up the user's words is to first release the 5 best-looking reviews with pictures to the official buyer show and then go to the magic pen - the user said, setting the official buyer show that just released is set as the user's words.

　　5. Set up Taobao related sales or seller recommendations

　　After entering a baby's details page, users may not like it and will not buy it. However, if they do a link to match the details page, they can reduce the jump rate, and they may also be sold for related products, which is also an effective way to improve conversion rate. A more professional association combination is to decorate posters for artists to do association combinations on the details page. A little simpler is the official seller's recommendation, which can be easily completed without artists.

　　6. Set up promotional activities such as coupons, discounts for full purchases, free one for purchases, half price for the second item

　　Buyers are all greedy for small gains. Setting up these promotions can improve the conversion rate of your baby. The most common one here is to set up coupons without threshold or full discount. The official coupon is 15 yuan per month and 45 yuan per quarter. It is very discounted and practical. It is recommended that all sellers order and use it.

　　Here is a little knowledge, that is, only one coupon can be used for the same order. For example, a buyer receives a 5 yuan coupon without threshold and a 10-don discount coupon over 100 yuan. She bought a 120 yuan product in the store, so she can only use one of them. The default is the one with a relatively large discount, that is, the coupon over 100 yuan. You can also try setting and use other general promotions, which will have different effects.

　　7. Join freight insurance and 7-day no-reason return and exchange service

　　Since you cannot see the physical items in online shopping, buyers are always worried. Moreover, many buyers have been cheated by some unscrupulous merchants, so they are more cautious about placing orders. At this time, if the buyer sees that your product has been added with 7-day unreasonable return and exchange and free shipping insurance, it can eliminate the buyer's worries for a long time, thereby prompting the buyer to place an order and increasing the store conversion rate. These two services are recommended to be added, and the cost of joining is not expensive.

　　8. Improve the accuracy of traffic

　　Another important factor affecting conversion rate is the accuracy of traffic or visitors. Improving the accuracy of Taobao store traffic and reducing unnecessary inaccurate traffic can improve conversion rate. For example, the words used in the baby's title must be accurate.

　　For example, do not say round necks to V-necks, do not say acrylic necks to cotton, do not say high heels to low heels, etc.; do not promote the express train or less promote some inaccurate words; do not participate in or do not participate in some low-priced discount activities such as daily special offers or some other off-site activities.

　　Conversion rate is a key factor in improving the store. It can be said that it is a factor that affects the whole body. If the conversion rate rises, then traffic, transaction volume, profit, etc. can all be solved. If the repurchase rate of an old store customer is very high, then the system will think that the product that changes the store can be trustworthy, and naturally the weight of the store will be increased.

　　In summary, if you want to improve the conversion rate of this store, there are several key points: you can correct the population data through paid traffic and stabilize sales growth. Secondly, we must improve the product style, layout the product characteristics, and try to do some promotional methods. I hope the above will be helpful to everyone.