How to use Taobao store weight to quickly increase traffic

　　Speaking of store weights, I believe everyone has heard of them, but it is unknown how the real store weights are distributed and whether there is a store weight. This is why the same store has a slight loss but a huge difference in sales. Weight is a relative concept, which is for a certain indicator. The weight of a certain indicator refers to the relative importance of the indicator in the overall evaluation. ‍

　　Many novice sellers often encounter the product that has been put on the shelves. Can it be modified? I'm afraid that the modification will be made. The baby will downgrade his power, which will lead to a decline in traffic. I don't know what to do? In fact, the store's natural search for low-visited treasures can be optimized. As long as the optimization operation is correct, our treasures will not only not depreciate the right, but the corresponding treasures will be improved after the corresponding treasures are correctly optimized.

　　The weight in Taobao is the key to affecting the ranking of our store products. Taobao’s search engine will automatically allocate the traffic proportion based on the weight of the store. The traffic proportion of high-weight stores will naturally be higher, which also means that the ranking of the store can be improved quickly. However, store and traffic are not the same concept, and they have a mutual influence.

　　It can be said that weight is a basis for whether more traffic indicators and traffic can be displayed to customers. In the description of Colossus, it can be said that the system is like the school we studied in before. The system classifies students through store performance. The degree of students' acceptance is different, and the speed of teachers' teaching is also different. The same is true for Taobao. There are differences in traffic volumes for stores with different weight levels. Without weight, it is equivalent to almost zero chance of the product appearing in the search column. If the display is achieved by the display process, weight is a key point that determines whether your store can display. If your store has no weight and customers won't see any good things, then your sales are still not optimistic.

　　As Taobao sellers, we must have a sensitive nerve. Assuming that our small and medium-sized sellers have a large number of products and must rely on the time of the product to get traffic all day long, then are you trying to understand Taobao's blocking strategy and Taobao store weight?

　　This operation will cause the Taobao system to be re-listed after expiration, and products that have not been bid for by anyone are regarded as unsold products. The longer the period of unbroken bidding, the less chance of being displayed. This means that even if you sort by default, your product weight will be much lower than other people's products. Therefore, the store’s natural traffic still needs to start by increasing its weight.

　　1. Taobao new store has a three-month weight support period.

　　For small and medium-sized sellers, Taobao has specially launched a corresponding new store support plan. New stores refer to the weight of natural traffic within 3 months after the store ID number is generated. The weight of natural traffic during this period will be much higher than in the future. New stores are not considered new stores. Taobao’s support for new stores is mainly reflected in the following aspects:

　　1. All weights, including dynamic ratings, conversion rates, etc., will give an industry average level. The store has no bad records or bad reviews.

　　2. All main pictures are real photos. You cannot steal the main pictures of other stores. Newly released products will be easier to have new product labels than old stores.

　　3. Taobao Wangpu Professional Edition (50 yuan per month) and 1 diamond is available for free.

　　4. There are ten recommended places for Taobao windows. This is a special support from Taobao for new stores, which is very beneficial to the ranking.

　　5. At the same time, Taobao also gives our stores more opportunities to display and increase their natural traffic from time to time.

　　Of course, whether the weight during this period is high and whether the natural traffic can be increased requires me to carefully deploy and operate the store well. Never think that there will definitely be high power during the support period, and don’t blindly and confidently challenge Taobao rules. The so-called high weight of the support period must also meet the standards. Only by meeting the following conditions can the traffic support period be grasped.

　　1. Baby is compliant, no violations or penalties. The category selection is correct, there is no wrong category, the product quality must be good, and no counterfeit and prohibited products are sold, and there are no product quality disputes.

　　2. Continue to launch new babies, which is related to Taobao’s sales rate requirements. Among Taobao’s official rules, there is a support point: the store’s sales rate. The sales rate of the whole store must reach more than 50% to obtain the weight of the entire store’s support.

　　3. Operations for taking off the baby in different periods. We all know that during the time period, official traffic support will be available. But we must pay attention to the time allocation of the baby on and off the shelves. We must not have too many products, nor can we all be on and off the shelves in the same time period.

　　4. Do it yourself and don’t be lazy to copy other people’s baby titles. The editor mentioned in previous articles that copying other people’s baby titles is equivalent to two identical products. The system will not allocate two copies of traffic to the same product. Therefore, the one with sales and good sales must be supported by traffic. Then we will naturally be eliminated by copying other people’s things. Therefore, Taobao also pays more attention to the term “original”. Many sellers will ask when they see this, we can’t keep up with the weight support of the new store. The store has been open for a long time now, but I feel that the weight of traffic is not high. I wonder how to further increase the weight of the store?

　　2. Store sales rate

　　Store sales rate = number of products of babies with sales/total number of babies on sale*100%. Baby sales rate = number of babies sold/number of babies in warehouse * 100%. After a period of operation, it is not difficult to find that the more active the store, the faster the products in the store will sell, and it seems that the traffic will be higher. This feeling is correct. The sales rate of a store has a great impact on the store weight. Stores with high sales rate will be supported by more weights. Just like our physical stores, the faster the product sells, the greater the traffic, and the greater the traffic, more people want to come in and see what good products are there. The same is true for Taobao. Therefore, if you want to increase the store’s weight, you can start with the store’s sales rate first. The sales rate of a store is mainly related to the sales of the product. We can increase the weight by increasing the sales rate of the original store. Specific methods are:

　　1. Re-optimize unsold products with unsold products:

　　Unsold products are products that can only be sold for 90 days, and some products with low sales. We need to remove this part of the products from the shelves, re-exploration of product pain points, and re-optimization. The main content of the check is whether the product title is optimized and reasonable. Have the main picture and details page of the product been optimized? Is there any violations in the main picture? Is there any "psoriasis" in the main picture? If conditions permit, you can retake the product photos. The details page must be carefully designed to highlight the advantages of the product.

　　2. For old customers activities, quickly increase sales rate.

　　The activities of old customers are clichés, but this trick can be tried every time and can improve the sales rate as quickly and effectively as the activities of old customers. Therefore, the editor still has to take it out and talk to everyone about Laoke’s topic. If you don’t know how to notify Laoke’s event sellers, you can purchase a marketing mini program. Through the SMS function in the marketing mini program, use SMS to activate Laoke and participate in the event. At the same time, we should also pay attention to the purchasing power of buyers above the yellow diamonds. Different activity forms can be formulated according to the buyer level to increase the purchasing power of buyers above the yellow diamonds. Old Customer activities can also be informed by Weitao, live broadcasts, etc. At the same time, you can also add event flyers to the package mailed by new customers after purchase to increase the exposure of events.

　　3. The level of Taobao service indicators determines the sales rate:

　　The data we can measure our service status and service quality are collectively called service quality indicators, which can be roughly divided into return rate, return rate, DSR score, etc. These are the foundation of search weights. For shops with unstable foundations, it is difficult to achieve healthy development in search weight. Therefore, we need to pay attention to the store data every day, lay a solid foundation, and improve customer experience are the fundamental purpose of Taobao's search department. What sellers sacrifice for customer experience are likely to be compensated through Taobao search. It is a blessing to suffer losses, don’t care about sacrificing to maintain indicators. If the indicator drops, the weight will plummet.

　　1. The return rate is an important killer of weight. Each return process will become a grain of sand that reduces weight. The so-called gathering of sand makes a tower. If the return rate is too high, it will inevitably affect the weight. Therefore, if it can be solved in other ways, we will try our best to retain the goods if we do not need to return them. Try to avoid the return process. Especially after low-priced activities, the return rate will gradually increase, which we need to pay attention to.

　　2. DSR score. The so-called DSR score refers to the scores given to the store by the buyer after the transaction is completed. The dynamic score is the data calculated for the last 180 days. In the early Taobao operations, many stores blindly pursued packaging, thinking that if the store’s products were packaged high, the sales volume would be better, but there were many sequelae, that is, the product description would be consistent, and the ratings would become lower here. Therefore, when we are doing Taobao, we should pay attention to being realistic. Provide customer service training with service attitude. Shipping speed should be timely, and if the delivery cannot be delivered in time, please inform us

　　4. Store upgrades can increase the store weight

　　If our Taobao store knows an ordinary C store, then upgrading the C store to a corporate store can also increase the store weight. Upgrading to a Taobao store to a corporate store has the following rights: the corporate store can reward 10 additional windows on the original basis, and the keywords can be used for opening the store name: enterprise, group, company, official, distribution, and corresponding support from Taobao. Therefore, if we have the conditions, we can upgrade our Taobao store to a corporate store.

　　5. Events and platform support, all those that should be activated will be opened.

　　1. Consumer Protection

　　In fact, consumer security funds are of some help to our weight. But many small sellers do not pay attention to this item, so it is recommended to join it early. As long as it is helpful to your weight and the amount is not very high, you can try it.

　　2. Choose your heart

　　Make products personalized and personalized recommendations: Set different display pages according to buyers from different groups, follow Taobao's trend of thousands of people and faces to make products, and recommend the most suitable products to our customers.

　　3. Platform entry

　　For example, home decoration stores can be settled in Qiyoujia, maternal and infant stores can be settled in a relative's baby, enterprises can be built in China, specialty products can be settled in China, etc. These stores can increase the exposure of products and increase corresponding traffic support. By increasing traffic and improving sales rates with the activities of new and old customers, you will not be afraid of the weight not increasing.

　　How to increase weight, traffic, visitors, and orders in Taobao stores. If you want to build a high-rise building, we must first lay the foundation. If the foundation is unstable, this floor cannot stand. Similarly, the weight of Taobao stores is the same. If the weight of a store cannot be achieved, let alone the conversion rate, transaction volume, and order volume.