#Laogao E-commerce Newsletter# [E-commerce Evening News on March 22]

#Laogao E-commerce News# [E-commerce Evening News on March 22] Evening News : Russian e-commerce platform Ozon launched group shopping; domestic cosmetics brand Hua Xizi entered Japan Amazon; Alibaba Cloud Disk officially launched public beta upload and download all of them "no speed limit".

Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. It is said that Alibaba has established a community group buying business group first stop to be launched in Zhengzhou, Henan.

      According to Interface, several media recently reported that Alibaba has recently established an MMC business group. Insiders call it "buy and grocery", which mainly focuses on community group buying business and integrates Retail Tong's community group buying business and Hema market business. In addition, the first stop of the new business group will be launched in Zhengzhou, Henan. An Alibaba B-Second person confirmed the news and said that there were indeed employees within the B-Second who had been transferred to Henan. Alibaba has not yet responded to this news. (E-commerce News)

2. Chen Lei: Pinduoduo plans to continue investing subsidies until it replaces Alibaba as its preferred shopping platform

      On March 22, it was reported that the Wall Street Journal recently interviewed Chen Lei, the new chairman and CEO of Pinduoduo, and published a special report titled "How Pinduoduo defeats Alibaba and becomes China's top shopping website." During this period, Chen Lei said that Pinduoduo's plan is to continue to invest subsidies until it replaces Alibaba as the first choice shopping platform for one billion Chinese consumers. According to reports, in 2019, Pinduoduo launched a "10 billion subsidy" campaign, with a cumulative investment of more than US$13 billion in subsidies. (E-commerce News)

3. Kuaishou E-commerce: Over the past three months, it attracted more than 1,000 professional anchors to settle in, with accumulated orders of more than 630,000.

      36Kr learned that today, Zou Ji'an, head of Kuaishou's home decoration and second-hand industry operations, said that Kuaishou's second-hand e-commerce business started at the end of December last year. In the past three months, it has attracted more than 1,000 professional anchors to settle in, with cumulative orders of more than 630,000. There are also professional second-hand platforms and institutions such as JD's second-hand trading platform Paipai and idle luxury trading platform Feiyu. (36Kr)

4. Some stores in Shanghai Suning have begun piloting digital RMB

      On March 22, a consumer recently successfully traded and paid a Huawei Mate40Pro at Suning.com’s first store in Minhang, Minhang, through the “Digital RMB” App, completing the first digital RMB consumption in Suning Shanghai. Zhu Wei, general manager of Shanghai Suning Operations, revealed that at present, Suning Shanghai has already started piloting the digital RMB in Wujiaochang store, Zhongshan Park store, Pudong No. 1 store, Minhang No. 1 store, Zhaojiabang Road store, Quyang Road store, Nanqiao store, Songjiang Wanda store, Hongchi Jiading Wanda store and more than 20 Suning stores. It is reported that Shanghai Suning will further promote the digital RMB pilot in the future, covering multiple fields such as shopping and consumption, transportation, catering and entertainment. (E-commerce News)

5. Domestic cosmetic brand Hua Xizi joins Amazon, Japan

      On March 22, the domestic cosmetics brand Huaxizi recently started selling on the Amazon website in Japan. This is the first time Huaxizi has entered an overseas e-commerce platform and the first step for Huaxizi to officially enter the overseas market. It is understood that Huaxizi's "Concentric Lock Lipstick" entered the top three in Japan's Amazon lipstick sales list (hourly list) on the first day of its launch. It is understood that in 2020, Hua Xizi posted posts on social platforms Instagram and Facebook to interact with foreign consumers, and Japan is Hua Xizi's first stop to go overseas.

      Tianyancha APP shows that Huaxizi is affiliated to Zhejiang Yige Enterprise Management Group Co., Ltd. and was established in 2016. With the brand concept of "Oriental Makeup, Flowers Raising Makeup", it has launched dozens of cosmetic products that replicate oriental traditional crafts and promote Chinese traditional culture. With its unique oriental cultural brand positioning, Huaxizi has become a representative oriental cosmetic brand in China.

      Previously, Huaxizi's products were mainly sold overseas on Tmall International and sent to cross-border overseas countries. Tmall overseas data shows that during last year's Double 11, Huaxizi ranked first in the list of domestic beauty products and cosmetics overseas sales. Consumers from more than 100 countries and regions purchased Huaxizi's products on Tmall. Among them, the "Miao Impression" series of cosmetics sold over one million yuan in one day on November 1 last year. Data shows that in just three years from 2017 to 2020, Huaxizi completed sales of more than 4 billion yuan. (E-commerce News)

Internet news

6. Alibaba Cloud Drive officially launched public beta upload and download today. Both "speed limit" are available.

      On March 22, Alibaba Cloud's personal cloud product Alibaba Cloud Disk officially launched public beta today. Currently, through a variety of welfare tasks, users can use up to 2TB of free storage space. All uploads and downloads of Alibaba Cloud Drive are "no speed limit", and the 5G download speed is 50~100MB/sec. It is understood that previously, Teambition Network Disk, a subsidiary of Alibaba Cloud, announced that it will realize data merging with Alibaba Cloud Disk. (E-commerce News)

7. Ctrip: The number of ticket bookings for Sanxingdui Museum on the platform has increased sharply in the past two days

      According to reports on March 22, Ctrip data showed that the number of tourists booking tickets to the Sanxingdui Museum on the Ctrip platform increased by nearly 12 times compared with last weekend from March 20 to 21. It is mainly due to the new discoveries of Sanxingdui archaeology that the popularity of the Sanxingdui Museum has increased rapidly. In addition to local tourists, it has also attracted many tourists from other provinces to visit. In terms of ticket sources, about half of tourists come from Sichuan Province; other tourists mainly come from Jiangsu, Beijing, Guangdong, Chongqing, Shanghai and other places. It is reported that in order to alleviate the pressure on the flow of people in the scenic area, Ctrip recently sent several offline volunteers to guide tourists to book tickets and make appointments online. (E-commerce News)

8. Huawei applies for registration of the trademarks of "Pela Programming" and "Pela Children Programming"

      According to Tianyancha, Huawei Technology Co., Ltd. applied to register the trademarks of "Panther Programming" and "Panther Programming". International categories include scientific instruments, education and entertainment, etc. The current trademark status is "Trademark application". (Titanium Media)

Cross-border newsletter

9. The Ministry of Commerce will expand the pilot project of cross-border e-commerce retail imports and strictly implement supervision

      On the 22nd of the month, the Ministry of Commerce and other departments issued a notice on expanding the pilot project of cross-border e-commerce retail imports and strictly implementing regulatory requirements: expand the pilot project of cross-border e-commerce retail imports to all free trade pilot zones, cross-border e-commerce comprehensive pilot zones, comprehensive bonded zones, import trade promotion innovation demonstration zones, and bonded logistics centers (type B) located in cities (and areas). (Titanium Media)

10. Russian e-commerce platform Ozon launches group shopping

      According to March 22, recently, Ozon, a Russian e-commerce platform known as "Russian Amazon", launched a group shopping shopping site. These group purchase products are voluntarily participated and published by sellers on the platform. Sellers can also set purchase limits, number of orders and time limits. The buyer will select good products and initiate group purchases, waiting for other buyers to buy a group. After success, they will purchase the products at a discount of at least 20%, which is roughly the same as the domestic platform Pinduoduo. It is reported that the Ozon group buying time limit can reach up to 30 days, and the order will be automatically cancelled if it is not successful after the time limit. But currently on the Ozon platform, buyers can only participate in group buying through their mobile apps. (E-commerce News)