Taobao has operated, but it has traffic but not sales. What is the problem?

　　After Taobao operations bring traffic, why can’t the store’s sales increase? Today we will talk about why the store data is normal after the operation is done, but sales can only be maintained. In fact, this question is very simple. With traffic, it means that some customers came to our store to see it. Why did not promote transactions? That is, there is a problem with the conversion. Conversion can be viewed from these aspects: product positioning, buyer show reviews, product price, promotional activity design, product details page

　　1: Positioning

　　These are all optimized in the store's internal strength to improve and transform. There are also some external channels for product improvement and transformation, such as direct trains, Taoke, and official activities, which can improve and transform. First, do these basic internal strength well, and do external auxiliary improvement in the later stage. It is very simple to create a high-conversion product. Then we will explain these external factors that improve and transform.

　　Two: Pricing

　　Pricing is actually affected by two aspects: one is cost, and the other is positioning, which can also be said to be the market demand price. The level of your cost directly determines how much profit you can make, but the market demand price determines your real pricing. If your product costs are high and you use your cost to price, and the market cannot accept this price, then the product cannot be sold. However, generally, we ensure a 30% profit and then adjust the price after all product details are made.

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　　Three: Discount promotions

　　You basically bargain on Taobao, but there are still some customers who bargain with customer service. It can be seen that people still like cheap ones. In-store activities, discount promotions, and packages can all promote conversion and create a mentality of making more money by buying more, but it must touch the hearts of customers, such as buying dresses and giving earrings for models, buying tea and cups, etc.

　　Reasonable positioning determines the overall style of your store in the later stage, allowing customers to clearly feel your style, positioning, and quality as soon as they enter the store. You can tell at a glance whether it is the style that customers usually like. If your store is what customers like, the chance of conversion will increase.

　　4: Main picture details page

　　The main picture videos are now common on Taobao. Basically, your videos without the main picture will feel very low. The main picture video is the most intuitive display. The 5 main pictures need to show the product and refine the selling points of the product, appropriately increase the promotion and attract clicks. The promotion information, scene pictures, details pictures, selling point pictures, services, logistics praise, etc. of the details page need to be displayed so that customers can understand more clearly, thereby increasing the chance of conversion.

　　Five: Positive Buyer Show

　　Why is this a factor affecting our transformation? Because many customers don’t know what the product looks like when purchasing, they can only truly understand whether the product is good or not and whether it is suitable for me through the buyer’s praise. The buyer’s show with pictures is the best, because sometimes the description of the text is pale, and real pictures can better show the details of the product and the points that the buyer wants to know. It is best to guide the buyer to give a picture to evaluate.