#Laogao E-commerce News# [E-commerce Evening News on March 19] Evening News: Nike Group's Q3 performance in fiscal year 2021: NIKE brand digital sales increased by 59%; "Taobao collapsed" became a hot search official response "Friday was discovered"; Perfect Diary's parent company Yixian E-commerce registered capital increased to about US$510 million; Alibaba International Station: The number of live broadcast orders in the first week of March New Trade Festival increased by 2801%.

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E-commerce newsletter
1. The business volume of express delivery service companies in Zhejiang increased by 129.1% year-on-year from January to February
According to reports on March 19, data released by the Zhejiang Provincial Postal Administration showed that from January to February, the total business volume of express service enterprises in Zhejiang Province reached 2712.401 million pieces, a year-on-year increase of 129.1%; the cumulative business revenue reached 15.95 billion yuan, a year-on-year increase of 72.3%. Among them, the cumulative business volume of the same city was 244.574 million, a year-on-year increase of 50.4%; the cumulative business volume of the off-site business volume reached 238.1491 million, a year-on-year increase of 139.4%; the cumulative business volume of the international/Hong Kong, Macao and Taiwan was 86.336 million, a year-on-year increase of 223.9%. (E-commerce News)
2. Nike Group's Q3 performance in fiscal year 2021: NIKE brand digital sales growth 59%
According to reports on March 19, Nike announced its revenue results for the third quarter of fiscal year 2021 (December 1, 2020-February 28, 2021). Data shows that Nike Group's revenue in the quarter was US$10.4 billion, a year-on-year increase of 3%, and a adjusted exchange rate decline of 1%; net profit was US$1.4 billion, an increase of 71%. Among them, Nike's direct sales business sales were US$4 billion, a year-on-year increase of 20%; Nike's brand digital sales increased by 59%. Gross profit margin was 45.6%, and sales and administrative expenses fell 7% to $3 billion. It is worth noting that during the reporting period, Nike Greater China's revenue was US$2.279 billion, a year-on-year increase of 51%; it exceeded US$2 billion for two consecutive quarters, and digital sales increased by 44% year-on-year. (Europe)
3. Li Ning's 2020 financial report: E-commerce channel sales account for 28% of the company's total revenue
On March 19, domestic sports brand Li Ning released its 2020 results. Data shows that Li Ning's revenue in 2020 reached 14.457 billion yuan, an increase of 4.2% over the same period in 2019. It is worth noting that the performance of e-commerce in 2020 drove Li Ning's overall performance growth. At present, sales from e-commerce channels account for 28% of the company's overall revenue. In addition, in the fourth quarter ended December 31, 2020, same-store sales on the entire platform recorded a low-level growth of 10%-20% year-on-year. In terms of channels, the e-commerce virtual store business recorded a low-level growth of 30%-40% year-on-year. (Yibang Power)
4. "Taobao collapsed" has become a hot search official response "Friday fishing was discovered"
According to March 19, today, "Taobao collapsed" has been on the hot search list on Sina Weibo, causing heated discussions among netizens. Some netizens said that Taobao pages cannot be displayed or refreshed, which affects normal use. Some netizens said they thought it was their own network failure. In response, the official account of Taobao Weibo responded: "You found out when you touched a fish on Friday?" Some netizens left a message in the comment area and joked: "I thought the boss was afraid that I would block Taobao." It is understood that the Taobao APP has now resumed normal operation. (Yibang Power)
5. JD Cloud and JD Logistics and others jointly create the "JD Cold Chain Traceability Platform"
On March 19, JD Cloud recently built a "JD Cold Chain Traceability Platform" based on its own anti-counterfeiting traceability technology, jointly established by JD Logistics and JD Fresh. The platform now covers all categories of fresh food, including fresh fruits and vegetables, meat and poultry, seafood, etc., serving nearly 300 merchants and over 4 million fresh food products. According to official reports, the anti-counterfeiting traceability platform created by JD Cloud has provided anti-counterfeiting traceability services for many products in the fields of high-demand safety or health. The platform has cooperated with more than 1,000 brand owners, the data of falling links has reached 1 billion, and the number of consumers' "quality traceability" query has exceeded 9.5 million. (Europe)
Internet news
6. The registered capital of Perfect Diary’s parent company Yixian E-commerce has increased to approximately US$510 million
According to news on March 19, Tianyan Check information showed that on March 17, the main company of Perfect Diary, Guangzhou Yixian E-Commerce Co., Ltd. underwent industrial and commercial changes, and the company's registered capital increased from about US$310 million to about US$510 million, an increase of about 63.7%. According to Tianyan Check data, Guangzhou Yixian E-Commerce Co., Ltd. was established on July 29, 2015. The legal representative is Huang Jinfeng. The business scope includes retail of cosmetics and sanitary products; wholesale of cosmetics and sanitary products; retail trade of goods; retail of pearl jewelry, etc. The equity penetration chart shows that Yatsen (HK) Limited holds 100% of the company's shares. (36Kr)
7. SF Express International and Fanhai Group will sign a contract to create a billion-level project
On March 19, SF Express International and Fanhai Group recently signed a contract at SF Express Fengtai Industrial Park in Hefei, Anhui. The two sides will jointly promote the development of Anhui's cross-border e-commerce industry, establish a comprehensive, long-term and win-win cooperation relationship, and create a billion-level project. According to the official introduction, SF Express International has rich international e-commerce products and its service scope covers 225 countries and regions around the world. It is understood that Anhui Fanhai Group is an operator engaged in cross-border e-commerce and a global Internet intelligent sales platform and solution provider, committed to providing global cross-border trade with one-stop solutions such as technical website building, overseas brand promotion, global financial payment services, and cross-border e-commerce operation and management systems. (E-commerce News)
8. BOSS Direct Recruitment: The scale of overseas returnees who are seeking jobs in the country has increased by 103% year-on-year
According to reports on March 19, BOSS Direct Recruitment Research Institute today released the "Report on Employment of Chinese Students Returning to China". The report shows that since the second half of 2020, the number of returnees who are actively looking for job opportunities in China has increased by 103% year-on-year. The average expected salary of overseas returnees who are looking for opportunities in China is 14,035 yuan, an increase of 4.3% year-on-year, higher than the 6,139 yuan for fresh graduates in China. In addition, the scale of talents with master's and doctoral degrees in overseas universities has increased significantly compared with the same period in 2019, with master's degree increasing by 1.6 times and doctoral degree increasing by 1.2 times. (36Kr)
Cross-border newsletter
9. Alibaba International Station: The number of live orders increased by 2801% in the first week of March New Trade Festival
According to data from Alibaba International Station, within 11 days after the launch of the New Trade Festival in March this year, the cumulative transaction volume has exceeded the total transaction volume of the New Trade Festival last year. The UK purchased a large number of domestic electronic stylus in my country, and the total transaction volume increased by nearly 506 times year-on-year. Data from Alibaba International Station’s first week of New Trade Festival shows that compared with its September procurement festival last year, the number of live broadcast merchants in the first week of New Trade Festival this year increased by 298%, the average daily live broadcast sessions increased by 147%, the number of live product clicks surged by 50,789%, and the cumulative number of live payment orders increased by 2801%. In addition, among the total transaction volume of the platform in the first week, Saudi Arabia's total transaction volume increased the highest year-on-year, reaching 377%. (E-commerce News)
10. Lazada launches 2021 cross-border merchant growth incentive plan
According to March 19, the 2021 Lazada Merchant Conference was successfully held at the Shangri-La Hotel in Shenzhen recently. At the conference, Yi Qian, general manager of Lazada's cross-border business, analyzed the development prospects of the Southeast Asian e-commerce market and announced the "2021 Cross-border Merchants Growth Incentive Plan". According to reports, the 2021 cross-border merchant growth incentive plan will help all merchants improve their conversion and obtain orders through three major combinations - daily special offers, free shipping, and shopping allowances. Lazada will exempt new merchants from 90 days of commission based on a 4% commission, and will also be equipped with an exclusive incubation team to answer questions and solve problems, increase logistics collection points, etc. (Yibang Power)
