During the daily communication process, I found that many friends asked how to do a good job in operations. This question is indeed too wide. I can only talk about this from a macro perspective. The specific details still require specific analysis of specific issues. After all, each human subject is different, and I cannot understand each category. In addition, everyone's funds and resources are different, and the operation results will not be the same.
1. The product itself must be good and can guarantee the supply chain. This is the prerequisite
This should be easier to understand. A product does not have good quality and cannot go far. Of course, it has good quality. The supply chain is unstable, and you still sell yarn. Therefore, the premise of continuous stability is product quality and supply chain OK. I won’t say much about this!
2. Have a certain amount of manpower, material resources and financial resources, and make sufficient ideological preparations
1. Human resources and material costs
In other words, how many people and resources you can use, this also determines how far you go when you start. You envy others for how fast they can get money. Do you know how much more human and material resources cost than you? Therefore, your goals must be set in line with your early situation.
2. You cannot save money when shooting art copywriting in the main picture
Before the buyer sees your physical object, he can only judge whether the thing is good or bad through your first impressions and whether it meets his or her psychological expectations. So you can't say that you almost made it and put it on sale, and you will eventually fool yourself.
3. Payment promotion and activities that should be available require funds
In addition to natural search, necessary paid-for promotion requires certain financial support, and in many cases, this is a continuous investment and may not have a good effect in the early stage, but it may be a "harvest season" in the later stage. Many people in the circle of friends drive for two days, but they stop when they feel that it doesn’t work. After a while, they see that they are driving well and making money, and they want to start doing it again. There are many people like this. The money in the front was also wasted, and it was re-made again.
4. You must also have a capital cost plan for strategic losses
This is easier to understand. In the early stage, in order to accumulate popularity, sales, etc., they adopt promotional concessions or gift marketing, but this must be controlled well. Don’t start making money when the time comes, and it will be worth it if you can’t make a profit for a long time.
5. Official software ordering, no operation without data
The implementation of many operation plans is inseparable from data analysis, and official software is the most accurate and scientific statistics. Ordering different official software is essential due to its purpose, and this expense must be included.
6. Other fees
So don’t say anything, I just want to start at 2,000-3,000 yuan and surpass all the opponents’ "bold words" in the short term. First find out what you have, and if you want to do it well.
3. Understand the rules and keep up with the rhythm
The simplest truth is that when doing things on the platform, you must abide by relevant rules, and the rules are updated at any time. If the rules change, you still don’t know that you will be punished for violations, or even cause the product to be removed from the shelves and closed stores. Only then will you know that this is embarrassing! Many sellers say that there is nothing they don’t understand about this rule. I’ll tell you, and there are indeed many sellers who don’t know where to read it, or do not follow this part in time. If you don’t say more, please read it directly on the link!
1. Taobao rules https://rule.taobao.com/index.htm?spm=a21bo.2017.201865-nav.2.5af911d9fyyD19
2. Tmall rules https://guize.tmall.com/?spm=875.7931836/B.a2226n1.16.41ab4265Yg7mkW
4. Familiar with your own products
I won’t talk about this much. Many times success comes from professionalism. You must be familiar with every detail of your product itself and the product-related issues that may arise after-sales service. This is the only way to do a good job in pre-sales marketing, and inquiry and after-sales processing during the sales process.
5. Familiar with your own buyers
If you want to do better in selling point refining and event marketing, this requires us to not only be familiar with the product, but also have more research and understanding of the population characteristics, age, gender, personality and hobbies, scenarios and later behaviors of the buyers who buy our products. And you need to understand that sometimes the buyer and the user are not the same person. What do they value more when purchasing? What would you think? For example, men may buy things for women, women may also sell things for men, young people may sell things for the elderly, or buy things for children, etc. You want to grasp this type of buyer, you must understand both the user and what the buyer cares about when purchasing for the user?
6. Research your own competitors
As the saying goes, know yourself and your enemy. From the initial setting of performance goals to the addition of competitors and changes in operational strategies during the operation, they directly affect your own store operations. Many sellers have talked about the market's lack of problems, but why their sales suddenly declined. Finally, they saw that there were a lot more competitors recently. The original competitors participated in the event and promotion, but they did not react at all. That's true, you really need to pay attention to it. If you don't die, you won't know how you died.
7. Be good at learning and summary
It is usually recommended that sellers read more articles and video tutorials on various e-commerce platforms. When reading, they should also refer to their own categories. Considering the timeliness, most of the things that can be written must have successful experience and feasibility. We should be good at summarizing and learning, and take the essence and remove the dross. There is only one purpose, and turn these into our own operating ideas and methods.
8. Make an operation plan for yourself and subdivided indicators
Doing things must be planned and not carried out blindly. The same is true for e-commerce. It is recommended that you must form text or table form, time, data, and specific plans.
9. Dare to operate practically, summarize and plan again
I have read a lot, learned a lot, and made plans. I have been struggling with whether I can succeed. What if I fail and I am wasted time and money? Are there any sellers who still think so now? Not daring to practice is equal to zero, and then say things like "Taobao is difficult to do." In fact, most of the reasons are caused by oneself. After the actual operation and the results are obtained, we will summarize and plan in time.
10. We must maintain every customer from the beginning
Maintaining every customer is not only the benefit of maintaining your own comprehensive service indicators, but also the benefits of knowing that old customers can bring you continuous orders, new products breaking zero, old customers referrals, helping you feedback on the test, etc. This must be taken seriously and taken seriously from the beginning.
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