#Laogao E-commerce Newsletter# [E-commerce Morning News on August 29]

　　#Laogao E-commerce Newsletter# [E-commerce Morning News on August 29] Tmall Clothing announced its Double Eleven strategy: focus on private domain operations; the arrival of the 3.0 era of overseas shopping , How can Pea Princess become a benchmark for daily Taobao; Yu'ebao platform's money base fell below 3% in seven days, and the number of individual investors holdings is still rising; Google and Alibaba will cooperate in the Indian retail industry; Amazon plans a new video APP, which is the latest step to enter the TV advertising market...

　　E-commerce newsletter:

　　1. Tmall Clothing Announces Double Eleven Strategy: Focus on Private Domain Operations

　　Tmall Clothing announced the overall rhythm and related gameplay of the tenth Double Eleven today. From the rhythm, October 20th to October 31st is the pre-sale period for Double Eleven, the user introduction stage; November 1st to November 10th is the pre-heating period, the user storage stage; November 11th, on Double Eleven, the market sales and user conversion stage. Tmall suggested to merchants that the exposure of stores should be increased from September to October, participate as much as possible, organize marketing activities, and place advertisements. "Precautions for the public domain to accumulate users in the early stage, and focus on the stickiness of private domain operations in the later stage. The rights and interests and interest points after collection and purchase can increase conversions." (Yibang Power)

　　2. How does Pea Princess become a benchmark for daily shopping with the arrival of the 3.0 era of overseas shopping

　　Any industry will experience development from budding to maturity, not without exception, but in just a few years, it has experienced changes from the era of price consumption 1.0 to the era of show-off consumption 2.0. Against the backdrop of trade inclusiveness, supply chain flexibility, and consumption upgrading quality, cross-border e-commerce is accelerating its entry into the 3.0 era characterized by refinement and personalization. (Yibang Power)

　　3. Sesame Credit is valuable again. The 50 home appliance brands in Tmall use it first and then pay.

　　At the 2018 Global Home Appliance Trends Conference, Tmall announced that it will join hands with Sesame Credit to take the lead in launching the "Enjoy First and Pay Later" in the home appliance industry. Users with Sesame Credit scores of 700 points and above can try it for 30 days first and pay after they are satisfied. At the press conference, nearly 70 new global home appliance trends in 2018 were unveiled. Next, nearly 50 first-tier brands including Haier, Midea, AO Smith, etc. will be connected to first enjoy and then pay. (Tianxia Online Business)

　　Internet information:

　　4. The money market base on Yu'ebao platform fell below 3% in seven-day annualized period, and the number of individual investors holdings is still rising

　　According to August 29, it is reported that the seven-day annualized cash base of the Yu'ebao platform has fallen to 3%. Judging from the money-based holding data in the entire market at the end of June, the number of holdings of institutional investors is decreasing, while the number and proportion of individual holdings are still increasing. (E-commerce News)

　　5. 360 Company changed its secretary to the board, and former secretary to the board Zhang Fan continued to serve as chief legal counsel

　　360 issued an announcement stating that Wang Wei will serve as the new secretary of the board of directors, and the former secretary of the board of directors Zhang Fan will continue to serve as the company's chief legal counsel. The announcement also stated that the work related to the board secretary whom Zhang Fan was responsible for had been smoothly handed over, and the change in the position of secretary of the board will not affect the normal operation of the company. Zhang Fan will also serve as chief legal counsel at 360 to provide advice on the company's business development. (36Kr)

　　6. Xiaomi's ecological chain company Yunmi Technology went to the United States to submit an IPO prospectus: It plans to raise up to US$150 million

　　Xiaomi's ecological chain company Yunmi Technology submitted an IPO listing application document to the US Securities and Exchange Commission on Tuesday. According to the document, Yunmi Technology plans to list on Nasdaq and plans to raise up to $150 million in funds. In 2017, Yunmi Technology's net revenue was RMB 873.2 million, a year-on-year increase of 179.4%. In the six months ended June 30, 2018, Yunmi Technology's net revenue was RMB 1.0402 billion, a year-on-year increase of 284.4%. (Sina)

　　7. Jia Yueting finally built a car, and Faraday Future announced that the first pre-production car was removed from the line

　　Faraday Future held a small ceremony today at the Hanford factory in central California, officially announcing the first pre-production vehicle of FF 91 being removed from the line. At the offline event of the FF 91 pre-production car, Faraday Future founder and CEO Jia Yueting, senior vice president in charge of manufacturing, Dag Rekhorn and some core team members made their debut one after another. According to Faraday Future, the Hanford factory will hold another event next month, which may indicate the official start of production. However, formal delivery will begin in 2019. (Sina)

　　8. Didi founders Cheng Wei and Liu Qing issued an apology statement

　　Didi founders Cheng Wei and Liu Qing issued an apology statement saying: In the past few days, our hearts have once again fallen into extremely painful and torment. In just over three months, during the platform's security rectification process, the tragedy happened again. As the founder and president of the company, we were very sad and blamed ourselves. The hitchhiking business model is re-evaluated and will be offline indefinitely before safety protection measures are recognized by users. (36Kr)

　　Cross-border e-commerce

　　9. Amazon plans a new video app, which is the latest step to enter the TV advertising market

　　According to sources, Amazon is planning to launch a free, ad-supported video service that targets about 48 million users using Amazon Fire TV streaming video devices. Sources also pointed out that Amazon has launched ad-supported programs through its subsidiary IMDB, expanding video ads for gaming website Twitch and operating ads on the National Rugby League on the Prime video platform. (Cailianshe)

　　10. Google and Alibaba will cooperate in the retail sector in India

　　Google will enter the highly competitive Indian market and plans to jointly acquire 7% to 10% of the shares of India's major Future Retail for prices ranging from $500 million to $572 million. Future Retail is listed on the National Stock Exchange of India and is part of the Future Group group led by Kishore Biyani, which owns India's largest retail chain. Future Retail has 1035 stores in 255 Indian cities with a total area of ​​14.5 million square feet, serving more than 500 million customers each year. (Global Network) Laogao E-commerce Class http://www.shxuanming.net/classroom/

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