It won’t be long before Double Eleven is coming, the carnival day of the e-commerce industry. So before Double Eleven comes, we need to check the store situation. As the saying goes, “The state has national laws, and the family has rules.” Each e-commerce platform naturally has its own regulations. If you open a store on Tmall, then you must abide by its rules, otherwise you will be punished for violations! No matter you are a new and old business on Tmall, you must be clear about what violations it has and how to punish it separately in order to better avoid it. Ensure that stores can maintain stable development during Double Eleven or e-commerce festivals.
Tmall’s violations are divided into two categories: general violations and serious violations.
Generally, violations are usually caused by the physical product that does not match the description, such as the product without a master picture, misplaced category, title/detail page that does not match the description of the picture, repeated distribution, and random keyword use.
There are several serious violations of the rules: publishing prohibited information, selling counterfeit goods, disrupting social order, publishing branded goods without official permission, leaking and stealing other people's information, etc.
The corresponding penalties for Tmall violations are as follows:
The rules for illegal deductions and zeroing for Tmall are the same as those on Taobao. They are unified on the last day of each natural year (i.e. 23:59:59 on December 31); if the points deducted by 48 points or above will not be cleared!
Now Tmall's conditions for merchants to settle in are getting higher and higher. It is not enough to settle in as long as you have a business license. So if you successfully settle in, you must be careful in your words and actions. Otherwise, once the platform's standards are violated, the store operation will be affected. In this way, you must slowly build the store.
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