How to train yourself into a qualified Taobao operation sir

　　What exactly should a qualified operating sir look like? This is actually hard to come to a conclusion. If the store operation and sales are done well, then this person will definitely be better than ordinary people. If you are given a Taobao store, how should you operate it to ensure the sales of the store?

　　1. Select products

　　Product selection is the first step in operation. The subsequent operation work is based on products as a carrier, with the main goal of tapping market potential products, helping to improve the baby's effect, optimizing inventory status, monitoring hot-selling items, tracking competitors, and creating hot products.

　　The industry collects hot-selling categories, brands, and single products, analyzes the reasons for their hot-selling, summarizes successful marketing methods, analyzes the advantages and disadvantages of hot-selling products, and finds reasons and solutions for the hot-selling products of our products.

　　2. Look at the data

　　As a qualified operator, you must learn to read data. For Taobao today, data can really determine the life and death of a store. Of course, what we are talking about here is not to look at random, but to read it with time and focus.

　　The first thing you do when you go to work in the morning is to check the changes in the store’s backend, and focus on the visitors, transaction amount, conversion rate, unit price, store level, etc. If you increase according to the plan, there will be no problem. However, if there is a significant decline or surge, you should immediately analyze the reasons behind it, and then find corresponding countermeasures based on the reasons. Especially for the decline, you must pay attention to it. If it is not solved in time, it will be difficult to remedy it at that time. Operation staff should know that most of the stores that are dead are not suddenly unable to do it, but are not able to do it day by day without paying attention.

　　3. Planning and decomposition

　　All the situation was sorted out in the morning, and in the afternoon we started planning for the problem, and then decomposed it out: which department needs to deal with the coordination.

　　At this point, some people may ask, I am doing everything alone, and I don’t have a helper, how to break it down? Don’t worry, the functions can still be broken down. You just do work in multiple positions by yourself, such as some operations have been promoted, and some have been customer service. If the operation and promotion are repeated, it is to first find the reason as an operation, and then solve the problem as an promotion.

　　4. Taobao operation participates in various activities and planning activities

　　Taobao store products can be registered to participate in platform activities, or plan various activities in your own store to enable better sales of products. Also, you can use related sales to increase the overall sales of the store.

　　5. Analyze competitors

　　Analyze the opponent to make timely targeted operational strategy changes. Sometimes when your traffic conversion suddenly decreases, it may be that your competitors have adjusted, price discounts, participation in events, etc. Some sellers do not pay attention to these, and they think something is wrong with you, and they operate blindly!

　　6. Promotion (traffic operation)

　　Promotion is responsible for traffic, and this operation requires him to put forward his own opinions and solutions. If it is a product with data compliance, where is the advantage reflected? Can it be copied to other treasures? How to do it? If the standards are not met, what is the difference? Which traffic link has problems? How to replenish traffic in promotion and how much is the budget cost? All of these need to be clarified.

　　7. Optimize Taobao direct train

　　The optimization of the express train will never stop unless it is no longer an operator. Basically, the one I see the most every day is the direct train. After reading the above data and evaluations, the direct train is optimized. Perhaps some people have said all the keywords, and they have found good keywords, and their bids are already very low. Do you still need to optimize the direct train every day?

　　8. Taobao operation and planning product copywriting and pictures

　　The copywriting and pictures should be perfectly combined, which is also a factor that has a great impact on customer clicks and collections. The copywriting and pictures can be designed based on the characteristics of the product itself. Of course, the pictures will be continuously optimized according to customer needs.

　　9. Store decoration

　　Store decoration is a must for beginners who open Taobao stores. With the improvement of the overall consumption level of society and the growth of the happiness index, buying things is no longer just to meet daily life needs. What buyers pursue is more about the visual enjoyment when browsing items, the stimulation of the reduction of the number on the card when paying, and the pleasure of opening the package after opening the package to see you "knowing the eye" to buy good goods at a low price. Therefore, store decoration is particularly important. Many Taobao sellers we trained to attach great importance to store artists and specialize in learning e-commerce artist design courses, which shows that the visual impact of good art will greatly increase the store's transaction volume. If your store is elegant and elegant enough, the buyer will feel that the items in your store are definitely good things that can be taken advantage of. Only when the buyer attracts the attention of the buyer at the beginning will the buyer be able to browse your treasures and create a lot of traffic that can actually be converted into the store. If your store is decorated very low, giving people the feeling of selling second-hand goods, do you think someone will spend hundreds of dollars to buy things in your store? Even a fool doesn’t know how good your stuff is, it’s just that you think the buyer will only come in and out in seconds!

　　10. Read reviews and chat history

　　After reading the data, you need to look at the reviews and customer service chat records. The main thing to look at the review is to see what the buyer is most concerned about and whether he can provide some inspiration when making a new detail page. The most important thing is to see if there are any high-reviews or bad reviews. If so, first analyze the reasons for the bad reviews and think of a solution, and then communicate with the buyer in time to solve the evaluation. Data shows that the faster the operator contacts the buyer, the easier this evaluation will be to be resolved.

　　The main purpose of looking at the chat history is to know the main reason why the buyer does not place an order, then collect these reasons, sort out the most important points of these problems, and then make these problems when modifying the details page or main picture to improve the buyer's transaction rate.

　　11. Understand the product

　　This is also the most important point. As an operator, you must know your products better than anyone else and know the advantages and disadvantages of your products. Only in this way can you accurately refine the selling points and avoid details when communicating with the artist. Know whether the style and price of this product can gain a place in the market, so that resources can be allocated better.

　　12. Be sure to dig deep into the buyer’s needs!

　　In today's world where traffic is so vital, who can control the real needs of customers and explore differentiated pain points, then it is really not far from popular products.

　　Why do you say that? How many competitors do you have on Taobao? Everyone is referring to the various pictures and data of the one that sells well.

　　If you can first find a new buyer demand point instead of just imitating your competitors, you will be at a competitive advantage for a long time. (Why aren't you always in a competitive advantage? Because after you have been happy for a while, someone will imitate you!)

　　Many sellers have poor traffic and poor conversion to analyze their own keyword optimization or direct train problems, but it may be that they have not put in enough effort on their baby’s customer needs.

　　The performance of pictures and videos on Taobao must be reflected in the center of selling points and buyer needs pain points. If you take it seriously, you should do it first. If you confirm the copywriting in this aspect, you will not be confused about the subsequent things.

　　13. Grasp the inventory

　　When registering for activities or promoting new products, you must grasp the inventory situation. You must not sell enough stocks if the inventory is not enough. This will cause customers to return or be dissatisfied, which will lead to a decline in DSR and other data. You must not have enough inventory but not strong sales, which will cause the company's funds to be occupied, and there will be insufficient promotion costs or insufficient new product development.

　　Summary: Just talking but not practicing fake moves. If you don’t do it, how do you know how much other people’s practical skills you have mastered and what your entire operational thinking is like? These all require constant practice and thinking to summarize your unique Taobao operational thinking.