How much does the jump rate in Taobao store mean? How to reduce the bounce rate?

　　A brief explanation of Taobao's jump rate is that the visitor only visited one page and left without continuing to visit. If the bounce rate is high, it is not conducive to the increase in store conversion rate. Therefore, Taobao stores should find ways to reduce the jump rate.

　　Is it normal to control the jump rate within what range? The editor will give you a detailed analysis below.

　　If a visitor visits your page without making any clicks and leaves the page, the bounce rate is 100%. When a customer completes a transaction in a store, the jump rate is 0%. Then it is not good to have too high or too low a bounce rate. What factors can cause unstable bounce rate? The main factor is the details page. Then, we can control the page's jump rate by optimizing the details page.

　　The details and highlights of the product can be displayed on the details page, so it is best to display it in the form of pictures and texts. Never upload only pictures, or are full of words. When making the details page, merchants should first make layouts and then decorate. So, how to make a detailed page to optimize the jump rate? We can do it through the following aspects.

　　1. Product Highlights

　　The details page must have the highlights of the baby, introduce the advantages of the baby, and use real copy to tell customers why my baby is worthy of your purchase, which is worthy of this price. You can also introduce the material, size, style, color, or how to match the baby. Your creativity also needs to be displayed on the details page. In this way, customers can know all the details of the baby at a glance, thereby increasing their desire to buy.

　　2. Poster

　　You can create a poster picture that can show the appearance and highlights of the baby, and place it on the top of the details page to attract customers' attention. If the store is having an event, you can place the Shanghai newspaper in a conspicuous location, what are the discounts, gifts, etc. Try to be consistent with the poster on the store’s homepage to increase the exposure of the event.

　　3. Related baby

　　In order to attract customers to click on the page and reduce the skip rate, you can add related treasures to the details page. If it is a woolen coat, you can match it with a base sweater, jeans, underwear shirt, etc. Generally, when people buy clothes, they will look forward to matching them before buying them. This way, they can recommend matching, and the second is to reduce the jump rate and increase transaction volume, killing two birds with one stone. But there are not too many related treasures. Too many can easily make customers dazzled, and they will not have any desire.

　　The details page should also be consistent with the main picture style of the store and the main picture style. Try to use real photos whenever possible. You can upload more outfit pictures to increase customers' desire to buy. Therefore, we can start from multiple aspects to reduce the bounce rate of the store. How to do a good job in the bounce rate is a crucial factor in store transactions.