​#Laogao E-commerce Newsletter# [E-commerce Evening News on March 17]

#Laogao E-commerce News# [E-commerce Evening News on March 17] Evening News : Yangmatou announced the full launch of "official direct sales of luxury goods"; sales of fashion e-commerce platform Privalia in the Mexican market increased by 46.8%; delivery fees for Amazon's US stations will increase by about 2%-3% on average.

Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. Tmall launches IP licensing trading platform "IPmart"

      According to the report on March 17, according to the World Online Business, Tmall recently built a new platform "IPmart" for IP copyright owners, designers, illustrators and brands, focusing on IP authorization transactions. The platform introduces Ant's blockchain technology to solve the trust problem in IP industry authorization transactions. According to reports, IPmart is composed of IP copyright center, IP contract center, IP ecological alliance and IP operation center, and mainly provides merchants with intelligent operation tools, involving IP selection, authorized transactions, product development and marketing. (E-commerce News)

2. Taobao’s “cuckold” search volume reaches 150,000 times and is the main buyer after 1995.

      According to the report on March 17, according to the World Online Business, Taobao iFashion data shows that one month before the official start of the Spring New Force Week, Taobao’s “cuckold” search volume reached 150,000 times. Among them, the main consumer groups of cuckolds are born in the 1995s, followed by the 2000s and 2000s. From a regional perspective, the top 10 provinces that love to buy cuckolds are Guangdong, Shandong, Zhejiang, Jiangsu, Henan, Sichuan, Shanghai, Beijing, Liaoning and Fujian. A Taobao store owner said that he is currently working with the team to develop green items for the next season. He browsed the data and found that the sales of green items in the store increased by nearly 3 times in 2020. Data shows that Taobao iFashion merchants have exceeded 30,000, and the total number of new styles is as high as 600,000 each month. (E-commerce News)

3. Taobao special price version customer service responds to rumors of accessing WeChat mini program: optimization is being done

      According to China Science and Technology News Network, recently some sources said that Taobao’s special price version has been connected to the WeChat mini program and will soon open WeChat payment. In response, the customer service of Taobao Special Edition replied that there is a WeChat mini program, but it is not aware of the specific details and launch time, and the specific implementation plan needs to be paid attention to later. Regarding the problems that have not been found in the relevant WeChat public accounts, Taobao Special Price Customer Service said that you can search again in a few days, and it is being optimized in the past few days. (E-commerce News)

4. Yangmai announced the full launch of "official direct sales of luxury goods"

      On March 17, today, the cross-border e-commerce platform Yangmatou APP officially announced that the upgraded version of the platform's original "Luxury Products Escort Plan" - "Luxury Products Official Direct Sales" has been fully launched. Yangmatou selects high-quality buyers in 83 countries around the world and deeply bundles them, allowing buyers to sell with confidence and users to buy with confidence. It is reported that for products marked as "Luxury Direct Sales", users can enjoy 1V1 butler service and other related services throughout the consumption process; and for contracted buyers of "Luxury Direct Sales", Yangmatou provides various platform support for them. Yangwo Wai also stated that it will have a special team to conduct strict review of contracted buyers of "official direct sales of luxury goods" to ensure the safety of users' purchases. (E-commerce News)

5. Alibaba International Station and third-party agencies launch the "instantaneous arrival" service

      According to reports on March 17, in order to solve the pain points of cross-border funds’ arrival time, during the New Trade Festival in March this year, Alibaba International Station and third-party institutions launched the "instantaneous arrival" service, increasing the merchant funds’ arrival time to less than half an hour on average. It is reported that merchants can clearly see the time when the buyer remittances and the expected arrival time through the backend. In addition, there will be reminders for capital flow information, and the time can be accurate to what time. Alibaba International Station Credit Insurance Fund Business Operation said that the service is based on the common needs of customers after investigation. Instant arrival can allow merchants to have richer time to arrange production and shipment, etc., so that there is no difficult business in the world. (E-commerce News)

Internet news

6. Ctrip: It is expected that this year's Qingming Festival travel may reach 100 million

      3月17日消息，携程数据显示，截至2021年3月16日，通过携程平台预订清明节时期的景区门票的人次已经恢复至2019年同期水平；通过携程平台预订景区门票的人次相比2019年增长10%。从目前机票、度假酒店、租车自驾、景区门票、跨省跟团游等旅游产品的预订情况来看，预计今年清明节出游人次将达到1亿人次。据分析，今年清明节旅游以周边短途自驾为主，中长线和长线跨省游增势显著；“家庭游”是主要出游形式。携程表示，清明节将迎来今年跨省游首次高峰，近期报名私家团的人数与2019年清明节同期相比增长260%。( 电商报）

7. Bytes sells 7 new consumer brands a year

      According to reports on March 17, ByteDance has invested in at least 7 new consumer brands in the past year. At the beginning of 2021, four new consumer projects received investments, including Yunjing, the sweeping robot brand, Weinian Technology, the company where Li Ziqi is located, mixed oral care brands, and empty cards for low-card sparkling wine brands. (Titanium Media)

8. Didi announced the establishment of the "Online Ecological Development Department" to promote the integrated development of taxis and online car-hailing

      According to reports on March 17, some media reported that in addition to Kuaidi New Rental, Didi is considering establishing a new business line to explore the integrated development model of taxi and online car-hailing. In response, Didi Chuxing’s official Weibo post confirmed that Didi online car-hailing platform company established a “Online Ecological Development Department”. (Titanium Media)

Cross-border newsletter

9. Sales of fashion e-commerce platform Privalia in the Mexican market increased by 46.8%

      3月17日消息，据FashionNetwork消息，2020年在线时尚电商平台Privalia在墨西哥市场的销售额增长％，其中用户购买的主要品类为时尚、美容和鞋类。据该平台的“Premium”计划显示，其用户数量显著增加，从去年的36000人增加到46000人，平均购买价格为1500比索，同时用户的购买频率也很高。另外，Privalia墨西哥首席执行官Renato Guerra表示，Privalia平台与PayPal的合作是其在墨西哥发展的里程碑之一，目前通过PayPal支付的销售额占Privalia在墨西哥销售额的35%到40%。( 电商报）

10. Amazon US site delivery fees will increase by about 2%-3% on average

      According to March 17, Amazon recently issued an annual fee adjustment notice, and the new changes will take effect in June this year. Amazon said its US stations will moderately increase delivery costs, with an average increase of about 2%-3%. The fees are mainly adjusted according to changes in delivery, transportation, warehousing and customer service costs, and the increase of related delivery service fees is lower than or equivalent to the industry average increase level. At the same time, Amazon said it will reduce or cancel the return processing fees of buyers of several types of goods, and will increase the manual processing fees of Amazon logistics for shipments that lack information on the item in the box. (E-commerce News)